Sachs Marketing Group

NOVEMBER 1, 2023

Measuring digital marketing ROI entails tracking conversions related to your digital campaigns, assessing the revenue generated from these campaigns, and comparing this to the cost of running the campaigns. This calculation provides invaluable insight into the effectiveness of your marketing spend.

Digital Marketing 52

Digital Marketing Non-Profit Health Real Estate 52

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. This involves: Gathering details on their ideal customer profile (ICP). In short, you’ve done nothing at all.

CRM 104

CRM Digital Marketing Customer Acquisition Communications 104

Martech

AUGUST 6, 2021

Other gamification techniques that make the data collection process easy and fun can also be successful in creating value for customers to share their data. Data collection will be important for not only B2C companies but B2B as well with new digital marketing opportunities expanding across segments. Brand building.

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Adobe Experience Cloud Blog

MAY 11, 2018

In my opinion, a fearless marketer is someone willing to take risks that their peers and friends aren’t. No, it doesn’t mean spending precious budget on new technologies willy-nilly or launching a campaign without proper preparation just for thrills. Fearless Marketer, Startup Edition.

Thought Leadership 134

Thought Leadership Customer Acquisition Marketing Marketers 134

The CMO Survey

FEBRUARY 21, 2020

Predictive Analytics for Customer Insights : Predictive analytics provides the opportunity for companies to deliver relevant and timely offers to consumers. This makes AI an important tool for sales and marketing organizations to boost customer acquisition, loyalty, and retention. Strong AI demands strong data.

CMO 130

CMO B2C Marketing Marketers 130

Adobe Experience Cloud Blog

JANUARY 7, 2015

A study from Forbes found that 49% of companies are unhappy with their current marketing technology’s ability to support their customer acquisition goals (I could only guess that the other 51% lied in the survey). Digital Marketing b2b' Keeping Up With Constantly Changing Trends.

Transform 134

Transform Whitepaper User-Generated Thought Leadership 134

Neil Patel

JANUARY 18, 2023

Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google continues to be the gold standard that drives priorities for digital marketing. Digital marketers need to pivot and think about ways to build their brand presence across all platforms, not just traditional search engines.

SEO 113

SEO Gen Z User-Generated Advertising 113