Remove Customer Acquisition Remove eBook Remove User-Generated
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10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers. Effective lead generation drives business growth and increases revenue. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands.

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Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know

Hubspot Marketing

Table of Contents The State of AI and MarTech Today How to Implement AI Into Your Marketing Tech Stack Tips for Making the Most of AI in Your MarTech Operations The State of AI and MarTech Today We must accept that generative AI is becoming a core part of our organizations, integrated into almost every area. AI lends a hand of help here, too.

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Are brand awareness and demand generation rivals, or the ultimate power couple?

Martech

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? Demand generation drives action. Take a gated ebook campaign, for example. The takeaway?

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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] Alright, acquisition and retention. 05:44] One word: Branding!

CMO
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A Guide to Inbound Lead Generation: Forget Cold Calls, Let Leads Come to You

Lusha

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. That’s the magic of inbound, and it’s transforming how businesses find new customers. What Exactly is Inbound Lead Generation? Inbound lead generation flips the script on traditional sales.

CRM
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Growth marketing — the campaigns that you need to know

Hubspot Marketing

Product-Led Growth (PLG) Product-led growth (PLG) relies on the product to lead user acquisition, activation, conversion, and retention efforts. Instead of relying heavily on sales or marketing to push people through the funnel, PLG gives users direct access to the product and lets the product’s value drive growth.

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How to Ace Customer Acquisition with Content Marketing

Marketing Insider Group

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Great content drives customer acquisition by building brand trust, an important motivator of purchase decisions.