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Marketers must adapt to a changing world

Martech

For example, Chipotle’s customers used social media to complain about inconsistencies in portion sizes. Chipotle’s experience, four years ago with a food-poisoning crisis, almost certainly showed the company how to respond. Their videos amplified the issue and news outlets began reporting on it.

Transform 133
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How to Perform a Competitor Analysis (with Examples and Template)

Buffer Marketing

Social media platforms Marketing 4.1. Content Marketing 4.6. Customer acquisition 4.7. Customer service 4.9. This way, you’ll be able to see spikes in their volume of mentions, track what their customers are saying, and see how their (and your own) Share of Voice evolves over time. Key topics 3.4.

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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention. That's right, duct Tape Marketing podcast listeners who sign up via that link.

CMO 83
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How marketing business intelligence empowers you to reach your customers

Sprout Social

Feldman describes marketing business intelligence (BI) as: “The accumulation of data from all of your external channels.” For example, marketing BI originates from a variety of places including social content performance data, social listening insights , website analytics, email marketing metrics and more.

Customer 142
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How These Hootsuite Customers Achieved Social Transformation

Hootsuite

The Avidia team is also launching a new customer relationship management (CRM) system that will enable them to quickly contact customers and follow up when they spot a negative review or critical post on social media. It can also help reduce customer acquisition costs.

Transform 142
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A New Commercial Strategy: Creators and Community

Businesses Grow

Many creators are branching off to create their own brands that have become some of the fastest-selling fashion, food, and cosmetic products on the planet. Brevo gives you the tools to attract, engage, and nurture customer relationships. If you’re advertising on Fox News, you’ll be lucky to reach 2 million viewers.

Fashion 115
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How to put together a marketing tech stack that scales your business ASAP

Sprout Social

Through integrations and automation, you can streamline the processes of customer acquisition and retention. Think about what happens when a lead reaches out to your business or a customer has a pressing concern. Simply put, marketing software can automate tedious tasks and eliminate time-wasters from your team’s schedule.

CRM 135