Set Up

JULY 16, 2025

That works well as a general rule of thumb, especially in early conversations with Finance. This framing is particularly effective when discussing marketing headcount limitations or attempting to secure budget approval from finance leaders who tend to think in terms of salaries and operating expenses.

Finance

Hubspot Marketing

OCTOBER 28, 2024

Automate A/B tests in your customer acquisition funnel. Mary Zhang , Head of Marketing and Finance at Dgtl Infra , told me that her company developed an entire AI-powered client success prediction model to optimize its customer acquisition funnel.

Customer Acquisition

The Marketing Operations Leader

MARCH 25, 2025

3️⃣ Finance, Budget, ROI Covers how marketing allocates and tracks budget. Includes forecasting, customer acquisition cost (CAC), lifetime value (LTV), cost per acquisition (CPA), ROI attribution models, and performance tracking across investments.

Marketing Strategy

Martech

JUNE 10, 2025

The stakes are higher in complex sales In high-consideration industries (healthcare, finance, insurance, etc.), brands must achieve and maintain trust and provide accurate, nuanced narratives to win customers. They have to weather long sales cycles, complex decision-making, high cost-per-acquisition and regulatory scrutiny.

Transform

Hubspot Marketing

OCTOBER 29, 2024

Everything from sales to customer acquisition to ecommerce trends is different when you’re selling to businesses online. They outline their solutions for healthcare, education, finance, and more. To better understand how B2B ecommerce differs — and can be more challenging — I spoke to a few experts. “I

eCommerce

Hubspot Marketing

AUGUST 11, 2025

This guide will share exactly how to use automated attribution reporting to show finance the metrics they want, bridge the communication gap between departments, and ultimately win the budget you deserve. It helps finance compare marketing’s performance against other acquisition channels. Thankfully, we’ve found our ways.

Neil Patel

JUNE 27, 2025

Dynamic product ads and custom audiences work well. Finance : High cost per engagement, but simple, direct offers win. Here’s how to tell: Your CAC is Higher Than Your LTV If it costs more to acquire a customer (Customer Acquisition Cost) than they’re worth (Lifetime Value), it’s time to pause.

Price

Hubspot Marketing

AUGUST 7, 2025

Efficiency metrics: Return on marketing investment (ROMI), Customer Acquisition Cost (CAC), marketing-sourced pipeline, Marketing Efficiency Ratio (MER) Content Marketing Manager They own content creation and SEO. They also tend to be the marketing decision-maker and the one held accountable for hitting metrics.

Marketers

Welcome Software

MAY 21, 2025

A sad 40-50 tests annually with finance requiring sign-offs for experiments (the horror!). Image source: Optimizely Chase UK's journey had distinct phases: first year was all about customer acquisition, second year expanded to asking "are those customers now doing the actions that we want them to do?", Five years ago?

Transform

The Marketing Operations Leader

OCTOBER 15, 2024

” Some great ones are: Conversion rate optimization recommendations Compare best and worst performing programs Macro and micro trend analysis 3 - Translate ops work into business language In every meeting, frame your work in terms of how it impacts revenue, customer acquisition, retention, and efficiency.

Thought Leadership

Hubspot Marketing

JUNE 7, 2018

Google Sheets Templates for Finances. Expenses”, for instance, covers everything from taxes and insurance, to travel and customer acquisition. This template is a good option if your budget requires a lot of customization and has a lot of moving parts. Then, click the up and down arrow beside Template Gallery.

CRM

Marketing Insider Group

SEPTEMBER 2, 2020

Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. Successful CMOs collaborate with key C-suite stakeholders in finance, tech, and HR to drive results. Customer lifetime value. Customer acquisition cost.

CMO

Duct Tape Marketing

AUGUST 11, 2016

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business? Marketers spend a lot of time and energy looking at the metrics that illuminate the costs of finding new customers and keeping current customers. written by Guest Post read more at Duct Tape Marketing. photo credit Shutterstock.

Customer Acquisition

Martech

MARCH 26, 2024

Finance and operations : Insights into metrics like conversion rates and customer acquisition costs refine financial forecasting, guiding strategic budget allocation and inventory management based on predictive demand models. Martech’s influence needs to extend beyond marketing.

Transform

Martech

NOVEMBER 15, 2023

The tech stack contributes to the cost of customer acquisition. A bloated stack with redundant products and functionality will negatively impact customer acquisition costs and, ultimately, customer lifetime value. Control customer acquisition costs. The stack is right-sized for the organization.

Communications

Hubspot Marketing

OCTOBER 17, 2019

Of course, it's easier said than done, particularly when trending content on LinkedIn ranges from SEO to customer acquisition to goal-setting. Ultimately, Krawcheck uses LinkedIn to build a personal brand and help her followers find useful content related to investing and women in finance.

User-Generated

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers. Move into verticals.

Transform

Marketing Insider Group

NOVEMBER 18, 2020

Build Relationships with IT and Finance. Create Content that Addresses Your Customer Journey. The management team expects marketing to lower customer acquisition costs. Build Relationships with IT and Finance. Go Multichannel. Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate.

Marketing Strategy

Businesses Grow

FEBRUARY 6, 2023

Create instant social media posts One of my goals this year is to do a better job promoting my content by “atomizing it” into small chunks. .

Customer Acquisition

Litmus

APRIL 17, 2020

Retention consists of many moving pieces, channels, and metrics, but overall it boils down to one main goal: increasing engagement and deepening your customers’ connection to your brand. So let’s run through five top ways you can lean on email to keep customers. Audit your automated emails.

Email Marketing

Buffer Marketing

MARCH 5, 2024

   I knew from my previous experience with direct-to-consumer (D2C) that it offers a lot more control over the finances and the customer experience and can lead to seemingly instant results when you get it right. The system generates customer groups you should target, plus keywords to include and script ideas for ad copy.

Shipping

Marketing Insider Group

APRIL 26, 2021

Use consumer behavior data to employ new strategies that connect directly with your customers. location data or online traffic patterns) to increase engagement and customer acquisition. This connection will play directly into creating a relevant customer experience. Don’t Be Afraid to Get Creative.

Marketers

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We Study “market share capture” strategies and how to finance them.

Transform

Neil Patel

APRIL 12, 2021

Plus, since your customers pay the same price each month, a subscription box offers some degree of stability in your revenue stream, which helps you predict your finances more accurately. Lifetime value (LTV): LTV is how much you earn from the average customer over their membership’s lifetime. Improved Demand Forecasting.

Shipping

Marketing Insider Group

FEBRUARY 13, 2023

Image Source: Finances Online Whether you’re sharing blog posts, videos or webinars, your assets act as a direct gateway to conversion. Create Personalized Content Consistently Beating out the competition is much easier when you create a memorable customer experience.

B2C

Hootsuite

DECEMBER 2, 2019

eMarketer found that more brands use Facebook for customer acquisition, but Instagram for social commerce. Then, they discovered that their target audience was also interested in finance. Keep in mind that this doesn’t have to be an all-or-nothing approach. They used that insight to drive new creative concepts.

Food

Adobe Experience Cloud Blog

MARCH 1, 2016

Niche forums are much more akin to customer surveys, but on a larger scale. Utilizing both sets of forums in tandem will yield the most effective data to implement change in your customer acquisition strategies. Niche forums are much more akin to customer surveys, but on a larger scale.

Thought Leadership

Hubspot Marketing

JUNE 2, 2020

More specifically, having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. Okay, so personas are really important to my business. how do I actually make one?". the million-dollar question.

User-Generated

Businesses Grow

MAY 11, 2023

Topics include: What drives somebody to re-finance their home to buy a handbag or luxury watch? My co-host Amanda Russell is an advisor to the CEOs of some of the most exclusive luxury brands in the world, including Bottega Veneta, Lamborghini, Gucci, and many others. This discussion will make your head spin.

Pharmaceutical

Martech

JANUARY 25, 2022

It can also help them set goals and provide the product updates customers need. With so much sensitive information involved in finances, brands need tools that can safely handle customer data. Brands may have too few staff members available to handle the needs of a growing customer base. Banking and financial services.

CRM

Content Marketing Institute

NOVEMBER 27, 2018

Despite repeated proclamations about the demise of email, it continues to serve as the foundation for customer acquisition, communications, and support. Follow-up emails feature content about pests, cleaning, home financing, and utility bills. The lesson?

Email Marketing

Rock Content

APRIL 27, 2020

In this way, you can customize the consumer experience, which is a critical factor in conducting a long and profitable relationship. Customer Acquisition Cost reduction. Besides the advantages already mentioned, investing in Marketing Automation is also a way to optimize your finances. Provide after-sales.

CRM

Faraday

APRIL 30, 2021

This article is part of our Customer Spotlight series , highlighting the creative ways our customers use data science to grow smarter. The pandemic has destabilized many consumers’ financial situations, forcing them to reprioritize their finances in order to stay out of debt.

Customer

Set Up

MAY 2, 2023

From a customer acquisition perspective, I think this means that companies need to personalize their marketing, and they have to provide more useful content that does more than sell. Embedded finance has been a central theme for 2+ years.

Real Estate

Use Insider

MARCH 1, 2023

This means many B2C businesses are struggling to hit their customer acquisition and revenue targets which, in turn, puts pressure on marketing budgets and marketing departments this year to deliver stronger returns on every investment. And no more unconnected customer data. No more data silos.

Customer Acquisition

Power Digital Marketing

FEBRUARY 6, 2023

There are only two ways to generate revenue: acquiring new customers or getting more value from existing customers. New customer acquisition can be oh-so expensive…and in this economy ? In 2023, getting scrappy and making the most of what your current customer base is key. Consider selling multiple products.

Customer

Martech

FEBRUARY 25, 2022

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs.

Marketing Automation Platform