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Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know

Hubspot Marketing

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

I wanted to find out how exactly B2B ecommerce strategies differ from B2C ones, the different types of B2B ecommerce channels, and how to successfully market a B2B business, so I talked to the people who know it best. Everything from sales to customer acquisition to ecommerce trends is different when you’re selling to businesses online.

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The Best AI Tools for Ecommerce & How They'll Boost Your Business

Hubspot Marketing

By analyzing your customer's data, such as interactions and behavior, AI can help you tailor product recommendations and content and create more targeted marketing campaigns. The more personalized the recommendations or marketing campaigns are, the more likely you’ll gain a conversion or a sale. This can help!)

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AI in Retail: 10 Breakthrough Trends That Will Define 2025

Use Insider

In this article, we explore the 10 breakthrough AI trends that are redefining how brands market, sell, and support in the digital age. Add to that the constantly rising acquisition costs and economic uncertainty and it’s clear why many businesses must reinvent how they engage, convert, and retain customers online.

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Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Adobe Experience Cloud Blog

Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. Your customers are in the same boat—bombarded with offers.

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A marketer’s glossary to essential agile marketing terms

Martech

For the past few weeks, we’ve been sharing chapters from MarTech’s Guide to agile marketing for teams, a comprehensive e-book that takes a look at how teams can best execute in an agile marketing playbook. That’s why we’ve created this quick guide to key terms in agile marketing. Agile Marketing.