Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

Transform 86

Transform Customer Customer Acquisition Finance 86

Martech

DECEMBER 27, 2023

Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. How to optimize sales and marketing processes for efficient customer acquisition by Vladyslav Podoliako.

CRM 91

CRM Transform Customer Acquisition Analytics 91

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. It might be the Marketing Director who makes decisions. Preparation is vital.

Transform 116

Transform CMO Marketing Marketers 116

Social Media Examiner

MARCH 23, 2023

In this article, you’ll discover a marketing strategy for acquiring new customers. How Customer Acquisition Can Transform Your Business Let’s think about where the money is on social media. Want to generate more leads and close more sales? Looking for an automated process that does the heavy lifting for you?

Transform 87

Transform Customer Acquisition Marketing Strategy Customer 87

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. Campaign ROI.

Transform 144

Transform Marketing Marketers Analytics 144

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. All SaaS companies understand this.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Transform 112

Transform CMO Customer Acquisition Finance 112

Search Engine Land

JULY 17, 2023

Understanding the role of SEO in revenue generation is crucial for effective marketing and resource allocation. It helps you make informed decisions and optimize your marketing strategies for better business outcomes. Get the daily newsletter search marketers rely on. You can use it to build authority, credibility and trust.

SEO 96

SEO Customer Acquisition Transform Affiliate Marketing 96

Martech

MARCH 7, 2024

It uses GenAI to autonomously generate highly contextual and natural conversational responses to customer inquiries from frequently asked questions uploaded to Talkdesk Knowledge Management. Birdeye’s Birdeye Social platform leverages AI to transform social media management for businesses with multiple locations.

Transform 87

Transform Customer Acquisition User-Generated Advertising 87

Rock Content

MARCH 2, 2023

Find out now what’s new and how it can benefit marketers in their work. Source: Google Ads New customer acquisition objective Another new feature is a new target for acquiring new customers. Do you want to continue to be updated with Marketing best practices? How Will This Benefit Marketers?

Transform 74

Transform Customer Acquisition User-Generated Advertising 74

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Martech

AUGUST 12, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you happy where you are? I ask because I’ve been reading suggestions that many marketers are looking to make a change in their career trajectories in the near future.

Transform 104

Transform CMO Customer Acquisition Retail 104

Businesses Grow

APRIL 15, 2024

Two years later, he hired me for a consulting project to transform his content marketing department. Brand marketing is about building an emotional connection that differentiates you from the competition. Mark Schaefer is the most trusted voice in marketing. ” It was signed by the CMO of a Fortune 100 company.

Transform 113

Transform Thought Leadership CMO Entertainment 113

The CMO Survey

JUNE 18, 2020

Covid-19 has accelerated the adoption of digital tools among companies and customers. indicating they have shifted resources to building customer-facing digital interfaces and 56.2% transforming their go-to-market business models. transforming their go-to-market business models. Reflecting this shift, 62.3%

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. Now, the role of marketing has fundamentally evolved, changed and grown. Now, the role of marketing has fundamentally evolved, changed and grown. Marketing strategies should start with social.

Transform 135

Transform Customer Acquisition Social Media Marketing Marketing 135

Welcome Software

DECEMBER 5, 2022

With so many selections for customers to choose from, how can you optimize your SaaS marketing to stand out from the competition? Since proper SaaS marketing techniques result in customer acquisition, loyalty and increased revenue, understanding these fundamentals are vital. Determine the best marketing approach.

Transform 67

Transform Customer Acquisition Customer loyalty Marketing 67

Use Insider

MAY 2, 2024

Embracing innovation in retail marketing With thousands of brands offering millions of products, personalization is no longer just a ‘nice-to-have.’ Customers want the brands they connect with to deliver experiences that recognize and predict their preferences and needs. But they have to get it right.

Retail 52

Retail eCommerce Product Transform 52

Use Insider

MAY 2, 2024

To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more. Once you have this 360-degree view, you can leverage that data for targeted marketing and to implement personalized recommendations and offers.

Retail 52

Retail eCommerce eBook Customer Acquisition 52

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

The CMO Survey

JUNE 16, 2020

Optimism among marketers plummets to levels last witnessed during the Great Recession. Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. The largest percentage of marketers (24%) anticipate these jobs will never return. Optimism about the economy is 50.9 (out

CMO 130

CMO Transform Customer Acquisition B2C 130

Digital Marketer

DECEMBER 22, 2023

You’ve Been Taught SEO ALL WRONG Become a Certified Search Marketing Specialist and Start Boosting Your Sales by Attracting and Converting Your Ideal Leads Everywhere They Are. Want to get certified in Content Marketing? Click Here Let’s delve deeper into the data. We recently analyzed over 4.5

Transform 92

Transform Customer Acquisition Branding Digital Marketing 92

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time. Be adaptive.

Advertising 104

Advertising Advertisers Transform Customer Acquisition 104

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced. Let’s go!

Pharmaceutical 83

Pharmaceutical Branding Transform Finance 83

Martech

APRIL 20, 2023

Customer experience is the most important and toughest part of marketing. CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. In your inbox.

Customer 107

Customer Non-Profit Transform Thought Leadership 107

Martech

FEBRUARY 21, 2024

The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure. Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies.

Customer Journey 91

Customer Journey Transform Customer Acquisition Price 91

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI). Will we be losing 95% of our marketing jobs? AI is not the doom of marketing Let me be clear.

Non-Profit 82

Non-Profit Law Transform Marketing 82

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. The pace of technological change is quickening, and customer expectations are constantly evolving. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Customers.ai

AUGUST 15, 2023

We decreased one company’s customer acquisition cost by 93%. We helped B2C businesses find millions of customers. Go Boldly Outbound One of the main benefits of knowing who your customers are and what they want? Marketing becomes way more focused and efficient. We moved into an office. We’ve doubled our team.

Outbound Marketing 95

Outbound Marketing Transform Customer Acquisition Inbound Marketing 95

The CMO Survey

FEBRUARY 21, 2020

The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Which Companies are Adopting AI Tools for Marketing?

CMO 130

CMO B2C Marketing Marketers 130

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. Leverage email marketing.

Marketing 110

Marketing Marketers User-Generated Promotion 110

Welcome Software

DECEMBER 5, 2022

With so many selections for customers to choose from, how can you optimize your SaaS marketing to stand out from the competition? Since proper SaaS marketing techniques result in customer acquisition, loyalty and increased revenue, understanding these fundamentals are vital. What is SaaS?

Transform 40

Transform Customer Acquisition Customer loyalty Marketing 40

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Quick Takeaways Understanding your audience transforms your content strategy from generic messaging to targeted communication that resonates with their specific needs and desires.

Transform 87

Transform Customer Acquisition Education Customer 87

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. Business email address Subscribe Processing.

Customer Journey 100

Customer Journey eCommerce SEO Customer 100

Welcome Software

OCTOBER 4, 2022

Marketers' creativity is constrained by the increasing difficulty and disconnect of our disparate tools. The need for new marketing architecture (or marchitecture) has become critical. Inclusive collaboration stimulates confident creation informed by meaningful insights into customer behavior.

Transform 40

Transform Customer Acquisition Energy Analytics 40

Welcome Software

OCTOBER 4, 2022

Marketers' creativity is constrained by the increasing difficulty and disconnect of our disparate tools. The need for new marketing architecture (or marchitecture) has become critical. Inclusive collaboration stimulates confident creation informed by meaningful insights into customer behavior.

Transform 40

Transform Customer Acquisition Energy Analytics 40

Hubspot Marketing

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. HubSpot Marketing Automation.

CRM 139

CRM Transform Marketing Automation Platform eCommerce 139