Hubspot Marketing

MARCH 3, 2025

Marketing must consistently provide value through both product and communication well beyond the initial sale. Learn more about how to create an effective SaaS marketing plan here. 10 Effective B2B SaaS Marketing Strategies The most effective SaaS marketing strategies connect your products strengths to your customers goals.

Customer Acquisition

The Marketing Operations Leader

MARCH 25, 2025

Fill out this form to learn more about The Marketing Operations Leader sponsorships. Easy Breakdown of Marketing Strategy and Planning There’s a tremendous amount of work that goes into marketing planning and strategy. 3️⃣ Finance, Budget, ROI Covers how marketing allocates and tracks budget.

Marketing Strategy

Buffer Marketing

MARCH 5, 2025

Are you focusing on customer acquisition? Or do you want to retain existing customers? ” Even after you’ve added multiple platforms to your social media marketing plan, bake repurposing into your social strategy. How do you set social media goals ?

Social Media Marketing

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Referral: Finally, happy customers tend to spread the word.

Marketers

Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. How can this role significantly impact your agency’s growth strategy?

CMO

Power Digital Marketing

APRIL 10, 2025

Assess Readiness The first step in any account based marketing plan is understanding your organizations readiness. A key part of this is measuring ROI , allowing companies to optimize and scale their ABM efforts effectively. Heres how we use our ABM framework to scale your business : 1.

Whitepaper

Neil Patel

MAY 30, 2025

9 Marketing Tactics for Manufacturing Companies I’ll break down marketing tactics to try and share examples from the manufacturing industry to spark ideas for your own marketing plan. Which channels and campaigns have the lowest customer acquisition cost (CAC) and the highest ROI?

Manufacturing

Martech

AUGUST 21, 2024

“I would recommend that marketers not let off the gas in terms of their ad spend; but, minimize marketing waste by focusing more on their highest-value customer personas with personalized messages,” Cary Lawrence, CEO of consumer analytics platform Decile. Email: Business email address Sign me up! Processing.

Marketing Plan

Hubspot Marketing

MARCH 19, 2020

Revenue generated from online marketing justifies why we include online channels in our marketing efforts. Some companies use revenue as a jumping-off point to build their marketing plans. To put it another way, some companies use revenue marketing when planning online marketing strategies.

Marketing Plan

The Marketing Operations Leader

SEPTEMBER 10, 2024

7 Steps to Creating and Executing a Great Marketing Plan Master marketing planning with our 7-step blueprint Every year, marketers face the same challenge—not AI, not ROI, but planning. Strategic planning, scenario planning, campaign planning. Now apply this to B2B marketing.

Customer Acquisition

Neil Patel

JUNE 11, 2021

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing.

Social Media Marketing

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind.

Customer Marketing

Marketing Insider Group

SEPTEMBER 28, 2021

The goals we’ve set for our Digital Marketing programs also change constantly, depending on internal and external factors. Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. Digital marketing challenges are both internal and external. Key Takeaways.

Digital Marketing

Adobe Experience Cloud Blog

APRIL 23, 2015

The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . Customer retention. Demand gen/customer acquisition. Asia Pacific. Product management. Asia Pacific.

Promotion

Hubspot Marketing

MAY 30, 2023

Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors. Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses.

Customer Acquisition

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Customer Acquisition

Martech

DECEMBER 21, 2022

Customer acquisition is by far the top goal for media investments in the coming year (61%). These goals all explain why the three things marketers plan to focus most on in 2023 are: Cross-platform measurement — 55%. Among category channels, B2B (20.8% Source: IAB 2023 Outlook Survey.

Customer Acquisition

Adobe Experience Cloud Blog

AUGUST 17, 2012

The key is to work together with both your customers and other members of your organization to craft a holistic view of what tactics and channels you should be leveraging. Initiate conversations directly with customers, coordinate with your internal teams, and test different combinations of content and channels to determine what works best.

Direct Mail

Rock Content

JANUARY 20, 2021

When we look back to the past and see how marketing and sales used to work , we see a clear distinction between both. A marketing plan was a lot more focused on visibility, employing media to make a brand well-known. With a unified plan, marketing can understand sales’ needs better. What is a sales machine?

Customer Acquisition

Sprout Social

APRIL 29, 2021

Marketing is a linchpin for revenue and our overall business strategy. But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development.

Transform

Martech

APRIL 19, 2023

Image created by Dall-E Why CMOs need to be technology aware The case for CMO engagement in technology was already compelling: Technology enables everything that marketing does. Bad technology choices will impact marketing performance. They do, however, need to understand the following: What’s in their marketing technology stack.

CMO

Hubspot Marketing

DECEMBER 14, 2016

When it comes to messaging, this campaign hit on all the points mentioned above: The customer journey and the story you want to tell: The messaging focused on new customer acquisition, and pushed the universal importance of hearth health. Check out these content marketing planning templates to get started.

PR

Marketing Insider Group

SEPTEMBER 2, 2020

Bottom line: CMOs need support from the CEO to implement a marketing strategy that is backed by the rest of the C-suite leadership. CMOs need to develop a strategy that explicitly details how marketing plans to drive growth, target the company’s overall goals, and serve the customer’s needs to produce results.

CMO

Adobe Experience Cloud Blog

JANUARY 7, 2015

Targeting your audience effectively is crucial to your entire marketing plan. According to AdAge, 40% of the average marketer’s budget is wasted. One of the biggest ways to cut down on marketing budget waste is to stop wasting resources on unutilized platforms. Wasting Resources on Unutilized Platforms.

Transform

Martech

DECEMBER 12, 2023

It focuses on optimizing owned assets through a blend of consumer data and a robust content marketing plan. Owned content can improve ROI and lower customer acquisition costs while improving competitive visibility and market share. can unlock maximum impact.

Branding

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy

Neil Patel

APRIL 12, 2021

Marketing Plan. Your marketing plan should include your marketing budget, overall marketing strategy, and plan for tracking metrics. Lifetime value (LTV): LTV is how much you earn from the average customer over their membership’s lifetime. It could be a few months before you can work this out.

Shipping

Sachs Marketing Group

AUGUST 8, 2022

On the bright side, we know homeowners intend to continue spending more on home improvement coming out of the crisis, meaning now is the perfect time to capitalize on a potentially growing market and invest in customer acquisition. .

Customer

Marketing Insider Group

FEBRUARY 3, 2022

This keeps all functions of your company and your marketing team focused on achieving your goals: reaching, converting and retaining profitable customers. Marketing Strategy vs Marketing plan. Marketing strategy and marketing plan are not the same thing. I suggest looking at 5 steps: Planning.

Marketing Strategy

Hubspot Marketing

NOVEMBER 1, 2022

A few other metrics Izsak-Tseng suggest marketing leaders focus on include: Conversion of total pipeline to revenue : To track how marketing-sourced pipe is performing against pipe sourced by outbound efforts. Since marketing-sourced pipeline is inbound, the conversion to revenue should be consistent and strong.

Key Performance Indicator

Martech

FEBRUARY 22, 2022

Enabling excellent customer experiences will act as a huge differentiator for your brand, helping with customer acquisition, brand loyalty, and customer retention. Here are some of the most important benefits of improved customer experience. Word of mouth marketing is key to organic growth. Greater profits.

Customer

Neil Patel

OCTOBER 21, 2021

Perhaps you have a yearly marketing plan that provides an overview of the year. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success.

Key Performance Indicator

Adobe Experience Cloud Blog

MAY 22, 2015

Considering that most of these ideas bloomed at an early stage start-up, they faced three key challenges: 1) Consistent customer acquisition. 3) Customer growth. That’s when Dropbox (a SaaS product) made news by using referral marketing to scale its business. 2) Retention. 3) Social Referral Technique.

Affiliate Marketing

Marketing Insider Group

NOVEMBER 3, 2020

There’s no point in dumping resources and budget into creating content for your existing customers if they never see it. So you need to make sure your retention marketing plan includes a strategy for content distribution and promotion.

Non-Profit

Neil Patel

DECEMBER 13, 2021

Are you ready to start using LinkedIn Ads as a potential customer acquisition channel for your business? Before you get started creating an ad, you need to spend some time thinking about who your ideal customer is and who you’d like to read. Let’s begin. Step #1: Decide Who You Want to Reach.

Advertising

Rock Content

JUNE 9, 2020

You can use each type of interactive content in distinct ways within a marketing plan. Interactive and personalized content generates positive impacts on the accuracy of the calculation of some metrics , such as Customer Acquisition Cost (CAC) and Lifetime Value (LTV). There’s no rule for it.

Whitepaper

Hubspot Marketing

MAY 16, 2022

Customer Feedback Research: If your product development team prefers to look at more quantitative data, consider running a survey about your product and returning that feedback to marketing, sales, service, and product teams. And can I factor in customer acquisition cost on top of that?" Bodnar says.

Customer Acquisition