Marketing Insider Group

NOVEMBER 3, 2020

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. It can cost 5x more to attract a new customer than it does to retain an existing one, and increasing your customer retention rate by just 5% can result in a profit increase of over 25%.

Non-Profit 145

Non-Profit CRM Marketing Marketers 145

Martech

FEBRUARY 13, 2023

User-driven control and self-service align with the way many professionals want to buy and use software and apps. Profitability, efficiency and precision are today’s expectations for both vendors and the organizations they sell to. Requires hands-on help and is not self-serve, especially at customer onboarding.

Product 105

Product Non-Profit User-Generated Transform 105

Search Engine Land

APRIL 11, 2023

Sometimes, the disconnect between Google Ads and the primary user base is so strong that you can almost feel it. Google remained non-committal for over a year, except to suggest account-level negative keywords (not the same thing at all). While it's true of ecommerce, it's especially relevant to lead generation.

Non-Profit 86

Non-Profit Branding eCommerce Retail 86

Vertical Response

JUNE 16, 2024

Tweetdeck: This tool also helps with social media management, allowing users to schedule tweets, monitor hashtags, and engage with followers. By analyzing engagement metrics and patterns in user-generated content, community managers can gauge the health and vitality of their digital communities.

Management 105

Management Customer Acquisition Non-Profit Communications 105

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

The most instinctive way to measure digital advertising ROI is to track metrics that tie directly to revenue and profit (think conversions, opportunities, etc.). Also known as an “advertorial,” this type of advertisement provides useful information to readers in a format that resembles non-paid articles on the website.

Advertising 91

Advertising Advertisers Thought Leadership Non-Profit 91

Lusha

JULY 22, 2024

Here’s a simplified breakdown of the typical sales process: Prospecting and Lead Generation: Identifying potential customers and initiating contact. It empowers you to control your sales pipeline, build stronger customer relationships, and ultimately achieve your revenue goals. But not all leads are created equal.

CRM 52

CRM User-Generated Communications Price 52

Marketing Insider Group

NOVEMBER 18, 2020

The management team expects marketing to lower customer acquisition costs. Advanced and automated marketing tactics, personalization, interactive content and new user experience requirements all demand a greater portion of a business’s budget to achieve. Spend 10% of Revenue on Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

DIY Marketers

JANUARY 5, 2023

Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable. You want to find the 20% of activities that generate 80% of your success. ROAS is total revenue generated by the ad.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

CXL

JULY 21, 2022

When they’re aligned revenue and profits increase. Finally, pay attention to the KPIs and metrics that matter: Overall revenue; Revenue per visitor; Conversion rate; Customer Acquisition Cost; Customer Lifetime Value; Average order value; Active customers; Customer churn; Repeat customers.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Unbounce

MAY 15, 2024

Segment by “logged in” vs. “logged out” users. Segment by users that converted vs those that didn’t. How to improve CPA: Refine targeting to reach audiences more likely to convert, reducing wasted ad spend and marketing costs on non-converting users. Segment the data by traffic source.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Hubspot Marketing

AUGUST 8, 2019

If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. The landing page is where users will end up once they click your PPC ad. Here a non-exhaustive list of some of the top PPC platforms. When done right, PPC can earn you quality leads.

Advertising 111

Advertising Advertisers Inbound Marketing User-Generated 111

Sachs Marketing Group

NOVEMBER 1, 2023

Measuring digital marketing ROI entails tracking conversions related to your digital campaigns, assessing the revenue generated from these campaigns, and comparing this to the cost of running the campaigns. Calculate Revenue Generated Once you’ve tracked your conversions, the next step is to calculate the revenue they’ve generated.

Digital Marketing 52

Digital Marketing Non-Profit Real Estate Health 52

Use Insider

OCTOBER 3, 2024

We’ll also explore real-life examples of online stores that used personalization to generate conversions, revenue, and retention. eCommerce personalization means delivering tailored content, messaging, and product recommendations to customers, based on their needs, interests, and preferences. web, mobile, email, SMS, and so on).

eCommerce 52

eCommerce Non-Profit Fashion Customer Journey 52

SocialPilot

NOVEMBER 8, 2024

In this article we will take you through user feedback about Yext and its alternatives that can offer more modern AI-based automated solutions. Whether you’re on the hunt for a new review management platform or you’re an existing Yext user thinking about switching to something better, this blog is here to help.

Management 45

Management Non-Profit User-Generated Price 45

Unbounce

OCTOBER 24, 2023

A SaaS can sometimes offer a freemium or a free trial —that’s when you either have a free tier (which customers can use for no charge, but usually with fewer bells and whistles), or a specified amount of time (often 14- or 30-day trials) where users can test out the service to see if they like it before upgrading to the paid version.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

A SaaS can sometimes offer a freemium or a free trial —that’s when you either have a free tier (which customers can use for no charge, but usually with fewer bells and whistles), or a specified amount of time (often 14- or 30-day trials) where users can test out the service to see if they like it before upgrading to the paid version.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Use Insider

OCTOBER 11, 2024

.” We’ve achieved the top score of 98/100 for our visionary product roadmap, with G2 users expressing confidence that our product development is on the right track. Additionally, we’ve earned a perfect satisfaction rating of 100/100, with over 96% of our users willing to recommend our platform to others. “

CRM 52

CRM Marketing Marketers Customer Journey 52

Marketing Insider Group

AUGUST 30, 2019

The management team expects marketing to lower customer acquisition costs. Advanced and automated marketing tactics, personalization, interactive content and new user experience requirements all demand a greater portion of a business’s budget to achieve. Spend 10% of Revenue on Marketing.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Lusha

NOVEMBER 11, 2024

SEO includes: Using relevant keywords Creating high-quality content Getting links from other reputable websites Social Selling: Building relationships with potential customers on social media platforms like LinkedIn and Twitter can be a powerful way to generate leads and guide them through the sales process.

CRM 52

CRM Whitepaper Non-Profit User-Generated 52

Marketing Insider Group

AUGUST 30, 2019

The management team expects marketing to lower customer acquisition costs. Advanced and automated marketing tactics, personalization, interactive content and new user experience requirements all demand a greater portion of a business’s budget to achieve. Spend 10% of Revenue on Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Hubspot Marketing

JUNE 26, 2018

Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. million email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them. It’s something in between.

Email Marketing 145

Email Marketing Real Estate Marketing Marketers 145

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Backlinko

MAY 14, 2024

Determine how many new customers or orders you need to hit that target. Then, estimate how much you can afford to acquire each new customer. While remaining profitable. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. And provide the best ROI.

PR 113

PR Customer loyalty User-Generated SEO 113