The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows?

Transform 130

Transform Customer Acquisition Finance Marketers 130

MarketingOps

DECEMBER 4, 2024

Of course every business wants to close more deals, but the cold, hard truth is: gaining a customer you can’t keep isn’t scalable. According to FirstPageSage , the average customer acquisition cost (CAC) for B2B tech companies is $720. For example, can you make some of your add-on products self-serve?

Customer 147

Customer Customer Acquisition Price Product 147

Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). But strategically, cost-effective acquisition isn’t about spending less or increasing the team. Cutting down costs on marketing and advertising.

Customer Acquisition 111

Customer Acquisition Customer CRM Pharmaceutical 111

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Customer Acquisition 136

Customer Acquisition Health Traditional Marketing Management 136

Martech

SEPTEMBER 20, 2024

However, they do so without identifying the real bottlenecks in content production or thinking through a cohesive plan for how content drives engagement, leads or conversions. For example, let’s say your goal is to reduce the time required to generate a new piece of content and improve productivity.

Customer Acquisition 129

Customer Acquisition Fashion Marketers Marketing 129

Neil Patel

JUNE 25, 2025

Tired of customers buying once and moving on, forcing you to rely on costly customer acquisition campaigns? Here’s what’s happening: you’re treating customers like one-time transactions rather than valuable relationships. Almost any product or service can be commoditized these days. The solution?

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketers 98

SmartBrief - Marketing

JANUARY 13, 2025

Revenue, customer acquisition costs, market share. The more discoverable your brand is, the greater the likelihood that consumers will keep you top of mind when they need a particular product or service. Brand resonance Its one thing to get your brand or product in front of people. Are social media insights on that list?

Health 118

Health Customer Acquisition Education Market Research 118

Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Optimize processes for lead generation and customer acquisition. Develop and test marketing campaigns aimed at customer acquisition and retention.

Customer Acquisition 114

Customer Acquisition CRM Marketing Automation Platform Analytics 114

Martech

AUGUST 9, 2024

Customer acquisition company Centerfield had not so much a jumble but a mountain of unstructured words from calls to their call centers. Supercharging customer acquisition “In a nutshell, we supercharge customer acquisition for our clients,” explained Aniketh Parmar, EVP technology at Centerfield.

Customer Acquisition 115

Customer Acquisition User-Generated CRM Customer 115

Martech

OCTOBER 2, 2024

Anticipating customer behavior to drive personalization. Enhancing lead scoring and customer acquisition. They can build and deliver personalized email campaigns with product recommendations that align with customer interests using similar audiences or, in some cases, the same individuals. Faster conversion rates.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Marketing Insider Group

SEPTEMBER 9, 2024

Quick Takeaways A sales funnel guides prospects from awareness to action, helping convert them into paying customers. Monitoring conversion rates, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and Average Order Value (AOV) helps gauge your funnel’s profitability.

Customer Acquisition 124

Customer Acquisition User-Generated CRM Analytics 124

Search Engine Land

MAY 22, 2024

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. Simply enabling it won’t automatically deliver new customers. However, using NCA effectively requires a strategic approach.

Customer Acquisition 96

Customer Acquisition Customer Fashion Retail 96

The CMO Survey

APRIL 1, 2025

improvement in sales productivity (up from 5.1% increase in customer satisfaction (up from 6.1%) 10.8% Despite these gains, marketing still plays a limited role in critical strategic domains such as revenue growth, product/service innovation, and market selection. Customer retention and brand value metrics hit two-year lows.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

JANUARY 15, 2025

For example, if customer acquisition is the priority, implement AI tools for personalized ad targeting or lead scoring. Marketers can reclaim time and achieve greater productivity by cutting out low-value activities, starting small with AI, focusing on key metrics and planning for sustainable integration. Processing.

Customer Acquisition 117

Customer Acquisition Customer Product Branding 117

Martech

SEPTEMBER 30, 2024

It also interacts with a ton of prospects and customers. Executives, leaders and doers should ask themselves a few key questions: What happens when your competitors can produce content with a threefold productivity improvement? Better conversion rates across personas, segments, channels, industries and products.

Transform 139

Transform CMO Marketers Marketing 139

The Marketing Operations Leader

MAY 7, 2025

1️⃣ CAC by Channel This report shows each marketing channel's customer acquisition cost (CAC). It helps you understand which channels are the most efficient and where acquisition is most expensive. 7️⃣ Product Activation Metrics This report shows how users progress through onboarding steps.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Martech

DECEMBER 27, 2024

Instead, marketers will focus on outcomes that truly matter, such as conversions, customer acquisition, and community-building. Perello predicts that brands will shift from traditional, scripted ads to more relatable customer-centric content. Customer success platforms will no longer rely on static playbooks, said Hindawi.

Customer 115

Customer Branding Customer Acquisition Customer Journey 115

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. A team’s collaboration platform was struggling with high cost per customer acquisition. Your product is different.

Customer Acquisition 312

Customer Acquisition User-Generated Non-Profit Transform 312

Martech

APRIL 3, 2025

That means aligning creative, media and analytics teams around shared KPIs not just clicks and conversions but also incremental growth across the funnel, new customer acquisition, brand love and loyalty. Prior learnings and insights fuel strategic iteration for the next campaign,product launch or promotion.

Customer Acquisition 89

Customer Acquisition Transform Customer Journey Finance 89

Welcome Software

MARCH 12, 2025

How is your product different from the others? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. Customer service insights.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Martech

NOVEMBER 1, 2024

Whether your focus is revenue growth, customer acquisition, improving customer satisfaction or operational efficiency, these goals should inform your AI marketing efforts. integrated AI across various marketing functions , including content, video, events, PR, lead generation, product marketing and sales enablement.

Key Performance Indicator 120

Key Performance Indicator Customer Acquisition PR Marketing Strategy 120

Marketing Insider Group

JULY 24, 2024

4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. 7) Content Production Content production involves creating and publishing materials like articles, videos, and infographics to engage your audience. Regularly analyze these metrics to refine your strategy and improve results.

Content Marketing 118

Content Marketing Marketers Marketing Customer Acquisition 118

Martech

DECEMBER 19, 2024

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service.

Market Segmentation 114

Market Segmentation Customer Acquisition Marketers Marketing 114

Martech

OCTOBER 25, 2024

The second draft was closer to what I was looking for: Dear [Customer Name], We wanted to reach out to express our appreciation for your continued partnership with [Company Name]. To help you get the most out of our products and services, we’d like to offer you access to additional training and resources. Product usage patterns.

Customer Marketing 120

Customer Marketing Marketing Strategy Customer Customer Acquisition 120

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue.

Product 133

Product Customer Acquisition Key Performance Indicator Customer Journey 133

Martech

JULY 31, 2024

site visits, products viewed, recipes viewed for CPG brands) can help you increase the value of the messages you’re sending to your new users. This creates a nice, positive cycle: the larger your list of engaged users gets, the more often you can send them messages — and the more latitude you have to drive new customer acquisition.

Customer Acquisition 122

Customer Acquisition CRM Email Marketing Place 122

Martech

JANUARY 7, 2025

Successful ABE programs typically track: Account health score (combining product usage, engagement and satisfaction metrics). Customer lifetime value. As customer acquisition costs continue to rise, efficiently expanding existing accounts will become an increasingly critical competitive advantage. Average deal cycle.

Customer Acquisition 115

Customer Acquisition Health Communications Customer 115

Hubspot Marketing

JULY 12, 2024

Benefits: Reduced customer support costs Lower workload for your customer service teams Quicker resolution of common issues A greater sense of community among members Best for : Brands with in-depth product lines, like software or electronics, where users can benefit from sharing tips, tricks, and troubleshooting advice.

Management 117

Management Food User-Generated Customer Acquisition 117

Martech

NOVEMBER 13, 2024

Advanced analytics tools and attribution models allow marketers to demonstrate how various campaigns contribute to sales and customer acquisition. Foster cross-functional collaboration Marketing leaders should work closely with finance, sales and product teams to create holistic strategies that align with business goals.

Transform 133

Transform Marketers Marketing Customer Acquisition 133

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. This framework will work well for entrepreneurs , business owners , startup founders , product managers , creators , and marketers. and look up your product category.

Customer Acquisition 124

Customer Acquisition Price Non-Profit SEO 124

Martech

DECEMBER 2, 2024

Customer surveys: Conduct surveys to gather insights from customers about their purchasing decisions. Ask questions related to how they learned about your product and whether marketing influenced their decision to buy. Customer acquisition cost (CAC): Cost to acquire a new customer in both groups.

User-Generated 118

User-Generated Marketers Marketing Retail 118

Martech

AUGUST 14, 2024

This will pay for itself via a more skilled, efficient and productive team. Measure what matters Applying the 80/20 rule to your martech stack requires tracking the metrics that show the impact of your tools: Customer Acquisition Cost (CAC). If it’s at all possible, budget for professional development.

Customer Acquisition 114

Customer Acquisition User-Generated New Technology Price 114

Hubspot Marketing

OCTOBER 28, 2024

A survey run as part of HubSpot’s and The Next Wave’s 2024 “ How AI Is Driving Personal Productivity and Business Growth ” report found that 70% of marketers already use AI to conduct more data analyses, while 64% use it specifically to understand their customers’ profiles better. Collect data and segment your customers.

Customer Acquisition 101

Customer Acquisition Price Customer Journey User-Generated 101

The Marketing Operations Leader

MARCH 25, 2025

It includes aligning with leadership, conducting market and trend research, capturing voice of customer insights, and mapping out team structure and resourcing. Includes setting KPIs, forecasting targets, aligning with GTM, sales, and product, and prioritizing through an OKR framework.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Marketers Marketing 130

Search Engine Land

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are actually searching for or viral trends. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. AI-powered insights. New campaign goals.

Customer Acquisition 82

Customer Acquisition Retail Shoppers Advertising 82

The Marketing Operations Leader

APRIL 15, 2025

7️⃣ LTV:CAC by Initiative This compares lifetime value to customer acquisition cost across different marketing plays (e.g., Helps assess whether your team is building the right relationships and achieving sufficient coverage across buying committees. 1:1 ABM, field marketing, content syndication).

Customer Acquisition 130

Customer Acquisition Management Analytics Place 130

Martech

AUGUST 13, 2024

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. The singular focus on short-term gains and customer acquisition in the “performance marketing” era is alienating consumers.

Transform 133

Transform Marketers Marketing Traditional Marketing 133