Backlinko

JANUARY 6, 2025

Read more: SEO vs. SEM: Whats the Difference? maximum ad spend per customer. Further reading: Google Ads Competitor Analysis: A How-to Guide (+ Top Tools) Build Your SEO Foundations Paid search delivers immediate results. So you want to maximize their SEO potential. Organic search is free but takes time to build up.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Hubspot Marketing

MARCH 3, 2025

Content Marketing and SEO In my experience, content marketing and SEO play a major role in building awareness and generating organic leads. SEO has become more complex with AI-generated summaries and greater content competition. When people have a problem, their instinct is often to search for answers. Use case pages.

Customer Acquisition 65

Customer Acquisition User-Generated Customer loyalty Marketing 65

Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). I also rely on HubSpot’s SEO Marketing Software to optimize content. Siloed data.

Analytics 126

Analytics Transform Marketing Marketers 126

Martech

SEPTEMBER 30, 2024

Generative AI is poised to accelerate priority work — especially in content management and SEO. And doesn’t this also affect SEO and conversion rates? It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” What about competitive advantage and brand perception?

Transform 140

Transform CMO Marketing Marketers 140

Hubspot Marketing

DECEMBER 23, 2024

I caught up with Irina Maltseva, the Growth Lead at Aura, and she gave me the scoop on how AI is helping her out: AI tools like AI Content Helper by Ahrefs and Clearscope have seriously sped up marketing tasks, especially SEO and content creation. One of the tools I use for this purpose is Surfer SEO.

Transform 119

Transform User-Generated Marketing Marketers 119

Martech

JULY 1, 2025

As a result, you miss valuable insights and resources from subject matter experts in areas like product, engineering, customer service and legal. This lack of diversity in topics and voices can lead to generic, less authoritative content or missed opportunities to improve SEO and distribute thought leadership.

Thought Leadership 96

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 96

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Signal Privy Yotpo Smile.io ReferralCandy Justuno PushOwl Recart Stamped.io Gorgias Tidio Seguno Loox ReConvert PageFly SEO Manager Plug in SEO Customers.ai Shopify’s App Store is packed with options.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Backlinko

MARCH 27, 2025

Other important ones include: Average order value (AOV) Customer acquisition cost Customer lifetime value Return on ad spend (for paid advertising campaigns) These metrics tell you how well youre positioning your products, how targeted your audience is, and how effective your ad campaigns are. The post What Are Pageviews?

Customer Acquisition 88

Customer Acquisition Analytics Entertainment Product 88

Litmus

SEPTEMBER 25, 2024

SEO and PPC: Increases visibility and attracts high-quality leads. Retargeting: Re-engages potential customers based on previous interactions. Use SEO-optimized blog content and social media ads to drive traffic and encourage sign-ups. Capture attention with SEO-optimized content and influencer collaborations to drive awareness.

Management 99

Management Marketing Marketers CRM 99

Backlinko

FEBRUARY 7, 2025

He explains how he uses platforms like G2 and Trustpilot to capture the voice of the customer: “Monitoring customer reviews highlighted how a competitor’s customers complained about hidden subscription fees. We saw an increase in our new customer acquisition rate.

Price 93

Price Customer loyalty Food Market Research 93

Hubspot Marketing

FEBRUARY 17, 2025

I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated to multi-channel marketing. She runs PPC, I run SEO, and we both know our work impacts the other. Get Started With Media Mix Modeling As a marketer and primarily an SEO, I know the value of media mix modeling.

Transform 107

Transform Customer Acquisition SEO Retail 107

Buffer Marketing

NOVEMBER 7, 2024

Technology Customers & awareness 3.1. Customer acquisition 4.7. Customer service 4.9. SEO From the SEO perspective, there are two most important things about competition you should focus on: the keywords they rank for and the backlinks they’ve got. Share of Voice 3.2. Sentiment 3.3. Geography 3.5.

Customer Acquisition 124

Customer Acquisition Price Non-Profit SEO 124

Buffer Marketing

MARCH 5, 2025

Are you focusing on customer acquisition? Or do you want to retain existing customers? SEO importance Many social channels have solid search engine optimization capabilities (like X), while others are still refining theirs (like Instagram). How do you set social media goals ?

Social Media Marketing 117

Social Media Marketing Marketing Strategy Marketing Marketers 117

Hubspot Marketing

MARCH 5, 2025

Customer Acquisition I spoke to Zayed Ahmed from ASL BPO about customer acquisition. Ahmed claims that customer acquisition is B2B marketing data thats important to him because it shows me how people find us and why they choose us over others. Semrush is great for SEO and competitor research related to SEO.

Analytics 69

Analytics Customer Acquisition CRM Marketing 69

Search Engine Land

AUGUST 12, 2024

Marketing needs to be centered around customer acquisition, retention, brand building and, ultimately, creative campaigns that move humans toward action. Invest in creative Allocate resources toward creating engaging and memorable ads that differentiate your brand and build trust with potential customers.

Key Performance Indicator 85

Key Performance Indicator Advertisers Advertising Analytics 85

SMA Marketing

MAY 15, 2025

Organized by priority, it explains each metric’s role in measuring efficiency, engagement, and ROI – from Customer Acquisition Cost to Net Promoter Score. Customer Acquisition Cost (CAC) What it is: The average cost to acquire one new customer across all marketing and sales efforts.

Customer Acquisition 52

Customer Acquisition User-Generated Marketing Marketers 52

Martech

JUNE 10, 2025

And in industries with already sky-high customer acquisition costs , this could mean major marketing loss. In the marketing mix, generative engine optimization is at the intersection of SEO, content strategy, customer experience and data science disciplines.

Transform 87

Transform Customer Acquisition Finance User-Generated 87

Search Engine Land

AUGUST 7, 2024

Amazon and Google have several similarities regarding SEO and advertising. Any other trademarked phrases or slogans your customers associate tightly with your brand and use to identify and find your products on Amazon and different channels. You don’t need to repeat your brand name many times in Amazon listings for SEO.

Branding 95

Branding Customer Acquisition Advertisers Advertising 95

Exposure Ninja

APRIL 22, 2025

SEO and Conversion Harmony Perhaps most impressively, the 1West insurance landing page mentioned ranks fourth in the US for the highly competitive term “business insurance” demonstrating that conversion optimisation and SEO are not mutually exclusive goals.

Customer Acquisition 52

Customer Acquisition SEO Price Communications 52

Marketing Insider Group

SEPTEMBER 9, 2024

Quick Takeaways A sales funnel guides prospects from awareness to action, helping convert them into paying customers. Monitoring conversion rates, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and Average Order Value (AOV) helps gauge your funnel’s profitability.

Customer Acquisition 125

Customer Acquisition User-Generated CRM Analytics 125

Martech

JULY 21, 2025

Customer acquisition costs continue climbing while attention spans shrink. Discovery and aspiration: Reading the room Your customers start their journey long before they find you. Consider: Discovery → Exploration → Commitment → Satisfaction → Transformation.

Transform 77

Transform Customer Journey CRM Manufacturing 77

SocialPilot

JANUARY 27, 2025

Respond to reviews publicly to show your commitment to customer satisfaction. Boost Online Visibility & SEO Performance Search engines prioritize businesses with more customer interactions, such as reviews. Geo-targeted SEO benefits. Incorporate testimonials and ratings into your marketing campaigns.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Duct Tape Marketing

AUGUST 22, 2024

A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

CMO 84

CMO Customer Journey Transform User-Generated 84

Power Digital Marketing

JUNE 3, 2025

Utilize SEO and Paid Search for Demand Capture Target high-intent B2B keywords to attract decision-makers searching for solutions. Customer Acquisition Cost (CAC) : Measure the total cost to acquire a new B2B client. Gated content is a great way to collect lead information while demonstrating expertise.

Key Performance Indicator 52

Key Performance Indicator Outbound Marketing Whitepaper Thought Leadership 52

Hubspot Marketing

MAY 9, 2025

Doing a better job of serving a broader consumer base leads to higher customer acquisition and retention rates. In it, I walk you through how to infuse inclusion into your SEO strategy. Brands investing in inclusive marketing are seeing a positive business impact.

Market Trends 110

Market Trends Marketing Mix Key Performance Indicator Marketing 110

Martech

MARCH 10, 2025

For users, this shift means: Less reliance on traditional search results: Instead of sifting through a long list of ranked web pages, consumers are given direct answers, minimizing the dependence on conventional SEO rankings for higher-funnel, informational queries.

User-Generated 108

User-Generated Customer Acquisition SEO Branding 108

Businesses Grow

JANUARY 27, 2025

A simple thought exercise: If you’re in a hotly-competitive field (like SEO or digital marketing) and one company has gated content and the other gives their best content away for free, which one will have a more positive brand view? By abusing me in this way, the company ruined its brand.

Neuromarketing 66

Neuromarketing Marketing Marketers Customer Journey 66

Lusha

DECEMBER 9, 2024

Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media. It’s about building relationships, attracting customers who are already looking for what you offer, and becoming a trusted resource.

CRM 52

CRM Whitepaper eBook User-Generated 52

Neil Patel

MAY 30, 2025

Search engine optimization (SEO) improves your website visibility and helps you rank higher for the keywords your target audience is looking for. ” To optimize your site for searches like this, I recommend starting with SEO basics: Do keyword research to learn what your buyers are searching for and why. Develop new content (e.g.,

Manufacturing 71

Manufacturing B2C Thought Leadership Marketing 71

illumin

MAY 15, 2025

Create SEO-optimized content on topics and ideas that truly matter and resonate with your customers. Launch display ads that show user-generated content, running Meta and Pinterest ads for DIY home projects, customer reviews and testimonials that promote the legitimacy of your business, or digital out-of-home ads for visual appeal.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

Lusha

NOVEMBER 11, 2024

Inbound Marketing Inbound marketing attracts customers by creating helpful content they want to see. Important Numbers to Watch Here are some key numbers you should keep an eye on: Conversion Rate : This shows how many leads become customers. Customer Acquisition Cost (CAC) : This is the amount of money you spend to get a new customer.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Hubspot Marketing

SEPTEMBER 6, 2024

SEO recommendations. RetentionX Customer retention is a critical factor in any ecommerce business’s success. RetentionX is an AI tool for ecommerce businesses that can prevent churn, increase retention rates, optimize customer acquisition channels, and automate certain workflows. Features Generate content. Scalable CMS.

eCommerce 103

eCommerce Price Transform CRM 103

SocialPilot

APRIL 3, 2025

This platform offers everything you need to take advantage of client feedback and use it to promote your business, whether your goal is to outperform your competitors, increase local SEO, or improve customer satisfaction. After all, these reviews directly impact a businesss credibility and local SEO. out of 5 Moz Local 4.5

Price 55

Price Non-Profit User-Generated Analytics 55

Hubspot Marketing

JUNE 18, 2025

This midstream adjustment improved referral signups by 45% and kicked off a cycle of sustained growth while lowering customer acquisition costs. Content-led acquisition focuses on ways to build awareness and trust while capturing demand. Educational resources, SEO, and organic traffic are hallmarks of content-led acquisition.

User-Generated 113

User-Generated Direct Mail Marketing Marketers 113

Lusha

JULY 22, 2024

Lead Generation Strategies Once you have a clear picture of your ideal customer, it’s time to start generating leads. There are two main approaches to lead generation: Inbound Lead Generation: This involves attracting potential customers to you through content marketing, social media, SEO, and other organic channels.

CRM 52

CRM User-Generated Communications Price 52

SocialPilot

DECEMBER 10, 2024

Pricing Concerns While BrightLocal offers a robust suite of local SEO and reputation management tools, its pricing plans might not align with everyones budget. BrightLocal does well with its focus on local SEO, helping companies enhance their online visibility and manage and monitor their reviews effectively.

Management 75

Management Non-Profit User-Generated Price 75

Businesses Grow

JULY 15, 2024

The image that goes with your content is also an SEO boost because you can add meta tags to the photo to help Google figure out your content. If somebody sees your content shared on LinkedIn or Twitter, the first thing that grabs their attention is the graphic. Maybe you can stop them long enough to read the headline and get a click.

Education 121

Education SEO Place Customer 121