Search Engine Land

MARCH 17, 2023

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom dimensions and utilized in exploratory analysis. To learn how to archive or set up custom dimensions, visit the Analytics Help guide.

Analytics 92

Analytics Customer eCommerce User-Generated 92

Martech

OCTOBER 4, 2022

The arrival of Google Analytics 4 understandably has people nervous. Our last installment was on data-driven attribution and how it can provide metrics about the most influential parts of a customer conversion. In this installment we’re looking at the insights feature and how to customize it to your needs. We’re here to help.

Analytics 116

Analytics Customer Advertising Advertisers 116

Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. And, while 91% say direct access to customer data is a critical competitive advantage, only 11% say that data is readily accessible to them. This is understandable. Processing.Please wait.

Analytics 134

Analytics Transform Customer CMO 134

Martech

JULY 21, 2021

Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. It’s the “year of the customer,” after all. Hint: it’s always the year of the customer.).

Customer Journey 132

Customer Journey Analytics Customer Branding 132

Search Engine Land

AUGUST 7, 2023

Google Analytics 4 reports now have additional customization capabilities through Match Types. Google explained the advantages of implementing filters into reports via a statement on the Analytics Help Center. Why we care. Filters help eliminate background noise and ensure that reports only show the data you actually care about.

Analytics 94

Analytics Customer Search Marketers Marketing 94

Martech

AUGUST 18, 2022

The PGA TOUR will use Qualtrics’ XM, which includes Qualtric Social Connect and Qualtrics Customer and Employee XM products, to draw insights from how fans engage with digital platforms at tournaments and determine ways to improve the experience. Timeline for rollout.

Transform 98

Transform Analytics Customer Food 98

Econsultancy

MARCH 21, 2022

One crucial outcome has been better customer experiences. Amongst digital IQ leaders (where CIOs and their business partners are ‘in sync’) 79% of respondents were able to create an improved customer experience as a result of tech investment (compared to 64% of other executives).

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Use Insider

SEPTEMBER 12, 2023

What is customer journey analytics? Customer journey analytics is the process of collecting, analyzing, and interpreting data to gain comprehensive insights into a customer’s interactions with a brand.

Customer Journey 52

Customer Journey Analytics Customer Marketing 52

Martech

MARCH 4, 2022

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Click here to download! 24/7 vs. 8/5)?

Customer Journey 94

Customer Journey Analytics Customer Retail 94

Lynton Web

APRIL 13, 2023

HubSpot’s March releases brought an exciting addition to your reporting arsenal: customer journey analytics. What Are Customer Journey Analytics? This is where customer journey analytics comes in. First announced at INBOUND 2022 , this new tool tracks customer touchpoints (landing pages, forms, etc.)

Customer Journey 52

Customer Journey Analytics Customer SEO 52

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing.

Customer Journey 105

Customer Journey Analytics Customer Marketing 105

Search Engine Land

OCTOBER 26, 2022

Custom reports are a super useful tool built into Google Analytics 4. You can customize any out-of-the-box report, or build your own from scratch. Here, I’ll show you how to build a GA4 custom report in less than 30 seconds. How to create a custom report in GA4 using a current report. Processing…Please wait.

Analytics 103

Analytics Customer SEO Search Marketers 103

Six & Flow

JULY 22, 2023

Customer Journey Analytics, a powerful tool offered by HubSpot , empowering product managers and marketers to delve deep into their brand's touch points and unlock valuable insights to improve conversions.

Customer Journey 52

Customer Journey Analytics Customer Management 52

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. What defines customer journey analytics?

Customer Journey 107

Customer Journey Analytics Customer Marketing 107

Welcome Software

JUNE 6, 2022

In the era of digital transformation and omnichannel communication, exceptional customer experience has become vital to a brand’s immediate and long-term success. In 2021, 49% of consumers reported changing brands over subpar customer experiences. billion annually. Key takeaways. What is data-driven decision-making? image source.

Analytics 40

Analytics Transform Customer Customer loyalty 40

Welcome Software

JUNE 28, 2022

Digital experience management is a powerful tool for businesses today, but harnessing this dynamo of loyalty requires innovation, which is why digital experience platforms like Optimizely are paving the way for a new generation of loyal and engaged customers. What is digital experience analytics? Why are digital experiences important?

Analytics 40

Analytics Customer Non-Profit Retail 40

Martech

APRIL 23, 2024

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Predictive analytics can be used in almost any field, from climate change to sports. ” Predictive analytics Predictive analytics has a long history. Here are some of the more common.

Analytics 99

Analytics Logistics CRM Customer Journey 99

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.

Analytics 110

Analytics Customer Journey User-Generated Customer loyalty 110

Martech

APRIL 29, 2024

Answer: Deterministic matching in a Customer Data Platform (CDP) is identifying and linking customer data based on known and verified information. This includes email addresses, loyalty program membership, and other personally identifiable information (PII) that customers have agreed to share.

CRM 91

CRM Retail Analytics User-Generated 91

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances.

Advertising 107

Advertising Advertisers Retail Price 107

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Data utilization : Improved data collection and analytics lead to better customer insights and decision-making. Here is why and how to do it.

CRM 95

CRM New Technology Marketing Marketers 95

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences.

Analytics 103

Analytics Email Marketing User-Generated Marketing 103

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Whitepaper 124

Whitepaper Analytics User-Generated Key Performance Indicator 124

Digital Marketer

APRIL 30, 2024

How Brands Use a Tagging Strategy Tagging involves using keywords or labels to categorize and organize content, products, or customer data. There are various types of tags, including meta tags, analytics tags, image tags, hashtags, blog tags, and more. Here’s a summary of the steps to customer segmentation.

Transform 87

Transform User-Generated Influencer Marketing Marketing 87

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy.

Analytics 124

Analytics eCommerce Advertising Advertisers 124

Search Engine Land

FEBRUARY 28, 2024

library makes collecting data for Google Analytics 4 and Google Ads straightforward. The Google tag, or gtag.js, is a JavaScript library by Google that tracks and collects data, serving as an all-encompassing link between your site and various Google services, including Google Ads and Google Analytics 4. Google’s popular gtag.js

Analytics 110

Analytics eCommerce Management Price 110

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. What is changing? Get MarTech!

Analytics 102

Analytics eCommerce Advertising Advertisers 102

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics?

Analytics 113

Analytics Transform Key Performance Indicator CRM 113

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. This guide provides a roadmap for leveraging AI and agile marketing practices to craft unforgettable customer experiences.

Customer 104

Customer User-Generated Analytics Place 104

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Customer 103

Customer Non-Profit Real Estate Transform 103

Search Engine Land

MARCH 21, 2024

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. ” “Now, conversions in the existing report and explore modules will become key events. ” Why we care. .” ” Why we care. Action needed?

Analytics 109

Analytics Advertising Advertisers Management 109

Martech

SEPTEMBER 1, 2023

CDP Customer data platforms are critical and constantly changing, these people will make sure you’re always in the know. Customer experience These CX experts have the 411 to get the most ROI from all the best practices and latest developments. Content marketing Want your content to connect? These are the people you need to follow.

Event Marketing 110

Event Marketing Analytics Email Marketing Content Marketing 110

Rock Content

APRIL 22, 2024

“It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. She explains that using digital marketing analytics can “ turn your business objectives into measurable outcomes that support your bottom line. These analytics aren’t about data.

Digital Marketing 82

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 82

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Whitepaper 106

Whitepaper Analytics User-Generated Key Performance Indicator 106

Hootsuite

APRIL 25, 2024

Want to share custom performance reports with your leadership team? Key features: Custom feeds. They can easily switch between clients and print custom reports for stakeholders. With Talkwalker, you can dig into the granular social analytics and really buff out your marketing strategy. Hootsuite can help.

Management 87

Management Price Analytics User-Generated 87

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.

Analytics 68

Analytics Customer Journey User-Generated Customer loyalty 68