Remove Customer Journey Remove Email Marketing Remove Finance
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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Customers.ai

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?) How Customers.ai

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7 reasons your conversion metrics look great — but your sales don’t

Martech

I prefer applying this metric to all marketing channels and individual campaigns. This allows for a better understanding of marketing efforts in sales, mainly when using the web framework for your customer journey. Dig deeper: KPIs that connect 5 metrics for marketing, sales and product alignment 4.

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Email return on investment (ROI) is the best there is—but that’s only part of the story

Litmus

I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email are working. Source: The State of Email Report Why is that?

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B2B SaaS SEO: Mapping your keywords to the customer journey

Search Engine Land

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1. SUBSCRIBE See terms.

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AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business

Hubspot Marketing

Mary Zhang , Head of Marketing and Finance at Dgtl Infra , told me that her company developed an entire AI-powered client success prediction model to optimize its customer acquisition funnel. Visualize your customersjourney. Customer journeys can be complicated. This is what Securiti.ai

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5 Tips for Increasing Customer Retention with Email Marketing

Litmus

It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority. Even during less challenging times, it can cost up to 16x more to acquire a new customer than retain a current one.

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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Test Integrations Like Your Business Depends on It (Because It Does) If your visitor tracking tool doesn’t play well with your CRM, email marketing, or other essential systems, you’re leaving money on the table.