Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. Data-driven insights from understanding and optimizing the customer journey through keyword analysis and proper tagging can inform SEO strategies.

Customer Journey 125

Customer Journey SEO Customer Logistics 125

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI.

Health 96

Health Customer Journey User-Generated Marketers 96

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 99

Management Marketers Marketing CRM 99

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. Ecommerce Example : A fashion retailer notices customers spending extra time on product pages featuring video reviews and detailed size guides. Pro Tip : Use Customers.ai The result?

Customer 89

Customer eCommerce Shipping Customer Journey 89

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 138

Email Marketing Health Marketers Marketing 138

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 121

Retail Customer Customer Journey Promotion 121

Hubspot Marketing

JULY 2, 2025

A retailer, on the other hand, could ask for customers’ birthdays to send timely offers. When you adjust your approach based on the customer journey, data collection feels natural. Build your email preference center with the goal of encouraging that dialogue. Build customer profiles gradually.

User-Generated 116

User-Generated Transform Customer Journey Communications 116

Martech

SEPTEMBER 12, 2023

For example, the initial asking price for a retail item sets the value to make the sale price more appealing. This is a classic discounting tactic, but it’s most effective when the design incorporates other persuasive elements to highlight the anchored text like those used in the email below. Get MarTech! In your inbox.

Customer Journey 130

Customer Journey eCommerce Customer Law 130

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff. Image Source.

Email Marketing 139

Email Marketing Price eCommerce User-Generated 139

illumin

FEBRUARY 19, 2025

Leading mobile apps worldwide in March 2024, by downloads (Statista) Mobile app marketing strategy must-haves These are the most critical strategies to add to your arsenal when marketing a new or existing mobile app. Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

Customer loyalty 92

Customer loyalty Marketers Marketing Retail 92

Litmus

APRIL 17, 2020

It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority. Even during less challenging times, it can cost up to 16x more to acquire a new customer than retain a current one.

Email Marketing 123

Email Marketing Customer Marketers Marketing 123

illumin

JUNE 12, 2025

Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights. As Retail Dive notes, “Omnichannel has grown beyond simply connecting online and in-store experiences. Inclusive advertising and ethical marketing have been more prevalent in this year’s ads.

Advertising 74

Advertising Advertisers Shoppers Shipping 74

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. If the AI startup maintains this rate, its annual revenue could reach its 2025 target of $12.7 Placements.io

User-Generated 73

User-Generated Entertainment CRM Analytics 73

Scoop.it!

JANUARY 4, 2024

So, you’re hoping to rock the email marketing game, firing off messages left, right, and center. But amidst all the sending, have you ever paused to consider whether your emails are sparking genuine interest? By 2025, the number of emails sent and received around the world each day is projected to skyrocket to 376.4

Email Marketing 105

Email Marketing Fashion Law Marketers 105

Litmus

OCTOBER 17, 2024

(Or if you’re dreading the season, you may catch the ominous clinking chains of the Ghost of Holiday Emails Past.) November and December are two of the busiest months of the year for email marketers. With so many emails hitting inboxes this season, you’ll need to stand out. That’s a prerequisite for dynamic content.

Email Marketing 86

Email Marketing Shoppers Retail Finance 86

Customers.ai

DECEMBER 4, 2024

Email marketers looking to create hyper-targeted campaigns that drive sales and engagement. Pro tip: Use Klaviyo’s predictive analytics to identify customers likely to churn and send them win-back offers before it’s too late. Ratings & Reviews: Users love Amplitude’s detailed customer journey insights.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Buffer Marketing

OCTOBER 28, 2024

Email and SMS marketing can help you nurture leads, maintain existing customer relationships, and drive conversions through personalized, direct communication. The good stuff: It has a user-friendly email campaign builder. . "I "It has the basic functionality I need for email marketing."

Digital Marketing 106

Digital Marketing Price User-Generated Affiliate Marketing 106

Litmus

JULY 7, 2025

Key takeaways Email QA (quality assurance) is a critical step in the email marketing process that ensures emails perform correctly and reach inboxes. Don’t let them ruin all the hard work you’ve put into your email campaigns. No one sets out to be an email marketer at the start of their career.

Marketers 73

Marketers Marketing Email Marketing Retail 73

Use Insider

OCTOBER 25, 2024

Marketing automation: Put your data into action Marketing automation is a broad term that encompasses tools and techniques used to automate workflows and streamline processes. However, for an automation strategy (or any other marketing strategy) to produce the desired results, it needs to be based on reliable data.

Customer Journey 52

Customer Journey Analytics Marketing Automation Platform Marketers 52

Martech

JANUARY 11, 2024

Higher content value in emails In the new year, marketers will pivot from sending low-value deals to sending valuable content that builds relationships between brands and their customers. “We Historically, new brands — a CPG for instance — will send general ‘spam’ emails with ‘50% off.’

Marketers 133

Marketers Marketing Customer Journey Email Marketing 133

Martech

NOVEMBER 15, 2023

And despite fears of economic slowdowns and lingering inflation, the holiday season is expected to be a boon for retailers. Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation. A well-designed email is also a great way to jump-start a relationship with lapsed customers.

Shoppers 121

Shoppers eCommerce Shipping Retail 121

Martech

OCTOBER 9, 2023

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. Who the prompt is representing (the email marketer).

eCommerce 138

eCommerce Price Email Marketing Retail 138

Use Insider

OCTOBER 24, 2024

This versatility helps companies make the most out of their personalization efforts by personalizing the entire customer journey, not just one or two touchpoints in it. This prevents companies from getting a good understanding of their customers without pouring tons of resources and engineering hours into complex integrations.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Martech

APRIL 11, 2024

Gemini (formerly Bard) and ChatGPT returned similar content in a similar format to my query, “What marketing technologies should a luxury retailer have in their martech stack?” Both provided a summary of the different categories of marketing technology and the purpose of each technology.

CRM 131

CRM Marketing Automation Platform Retail Customer Journey 131

Martech

MAY 24, 2024

What is B2C marketing automation? If you’ve ever visited an online retailer to browse, and perhaps even added an item to your cart but never made the purchase, the retailer probably noticed. You might receive an email a day later reminding you of the items in your cart.

B2C 116

B2C Automobile Marketing Automation Platform Retail 116

Martech

SEPTEMBER 18, 2024

Establish your brand as a trusted resource to keep you top-of-mind when customers need information. Use paid search ads to target keywords specific to each micro-moment, such as “how to set up email marketing” for “I-want-to-do” moments or “nearby co-working spaces” for “I-want-to-go” moments.

Customer 69

Customer Key Performance Indicator CRM Management 69

Use Insider

OCTOBER 24, 2024

This versatility helps companies make the most out of their personalization efforts by personalizing the entire customer journey, not just one or two touchpoints in it. This prevents companies from getting a good understanding of their customers without pouring tons of resources and engineering hours into complex integrations.

Customer Journey 52

Customer Journey Product CRM Retail 52

Use Insider

MAY 2, 2024

Embracing innovation in retail marketing With thousands of brands offering millions of products, personalization is no longer just a ‘nice-to-have.’ Customers want the brands they connect with to deliver experiences that recognize and predict their preferences and needs.

Retail 52

Retail eCommerce Product Transform 52

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

Overwhelmingly, most of this engagement can be achieved with a marketing automation platform. In this blog, I’ll cover five marketing automation features that drive engagement. Email Marketing: Nurturing Your Audience with Timely and Personalized Messaging.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketers Marketing 134

Hubspot Marketing

MARCH 12, 2020

That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. In fact, 90% of customers expect consistent interactions across channels and 87% of retailers agree that an omnichannel marketing strategy is critical to their success. What are the touchpoints?

Marketing Strategy 142

Marketing Strategy Millennials Target Market Marketers 142

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. What are the benefits of email marketing?

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Marketing Insider Group

FEBRUARY 5, 2024

Unbounce) Email Marketing Stats In 2020, there were four billion global email users, expected to grow to 4.6 Statista) Small business owners rank email marketing as the second most important medium for brand awareness after social media marketing. Statista) 76% of businesses use marketing automation.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Martech

APRIL 23, 2024

In 2022, the brand opened its first five retail stores. True Classic customers can order from 192 countries — the company is a truly global brand. It’s up to the brand to look at the data and decide what promises the brand can make to customers, and which policies customers will prefer. True Classic returns portal.

Shipping 113

Shipping Retail Customer Journey Analytics 113

Customers.ai

DECEMBER 20, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Book a Demo Why You Need Both Reactive and Proactive Relationship Marketing Reactive and proactive relationship marketing arent either-or strategies. What are some tools for relationship marketing?

eCommerce 87

eCommerce Shipping Customer loyalty Marketers 87

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

These changes in the way people buy have affected the marketing landscape across the board, not just in automotive. With industries such as media, retail, finance, and education, the internet has changed the way people buy and has also led to increased levels of competition.

Automobile 134

Automobile Thought Leadership Marketing Automation Platform Finance 134

Martech

FEBRUARY 25, 2022

Founded in 2019 after IBM Watson Marketing separated from IBM as a standalone company, Acoustic powers thousands of marketing teams in more than 70 countries, sending more than 4 billion messages every week. Target customers. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley.

Marketing Automation Platform 121

Marketing Automation Platform Manufacturing CRM B2C 121

Use Insider

OCTOBER 2, 2024

In this guide, you’ll learn how enterprise email marketing works and why it’s so different from traditional email marketing. We’ll also cover what factors to consider when comparing enterprise email marketing platforms , as well as eight of the best options on the market.

Email Marketing 52

Email Marketing User-Generated eCommerce Price 52