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22 must-have reports for measuring CRM health

Martech

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. This helps you manage transitions in contact engagement. Bear in mind, in many cases, sales will manage these reports.).

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What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

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How to select a CMS that powers SEO, personalization and growth

Martech

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Managing total cost of ownership. A CMS is vital in creating personalized experiences and connecting customer touchpoints across all channels.

SEO
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How to Segment Your Audience for Successful Lifecycle Marketing

Litmus

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. When customers feel understood, they’re more likely to stick around.

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How social listening increases customer advocacy: 6 examples

Hootsuite

Creating products and a customer journey that consumers freely rave about. Here are some ways social listening and customer advocacy work together: Surfacing customer (and prospect) insights Your audience will tell you what they want from you — you simply have to listen. The result? And that’s just the tip of the iceberg.

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How smarter measurement can fix marketing’s performance trap

Martech

Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health. It doesnt just prove value it creates it by shaping how we plan, test and optimize across the entire customer journey. Heres the twist: this isnt just a media mix problem.

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10 UK social media trends for 2025

Sprout Social

Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. customers what truly matters in social media interactions with brands they love. It drives conversions throughout the customer journey. It shapes news, influences purchases and fuels activism.