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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation.

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5 influencer marketing KPIs to measure your next campaign

Sprout Social

The world of social media influencers has transformed significantly in recent years. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. Tracking appropriate KPIs will spotlight where and how your influencer campaigns reach your customers.

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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. Today, marketing faces its own shift.

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Are brand awareness and demand generation rivals, or the ultimate power couple?

Martech

Dig deeper: How data-driven email nurturing transforms the B2B sales funnel Demand marketing supports brand trust Demand generation campaigns are an effective way to keep your audience engaged and maintain brand awareness. One way is by tackling decision paralysis — a common roadblock in the customer journey.

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19 Ways to Empower Restaurant Groups to Deliver Better Experiences Using HubSpot

Lynton Web

HubSpot offers robust tools to transform operations, inbound marketing , and customer relationships across restaurant portfolios. This guide explores actionable strategies around four key pillars: Lead Generation, Operations, Guest Experience, and Unified Reporting, which demonstrate their power.

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Achieving Operational Excellence: Establishing Efficient Marketing Processes

Lynton Web

Mapping Customer Journeys With this framework in place, organizations can move on to one of the most crucial aspects of marketing operations: customer journey mapping. This transforms abstract customer experiences into tangible, actionable insights that drive marketing operations.

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Measuring What Matters: Optimizing Your Marketing Performance Metrics

Lynton Web

While vanity metrics like social media followers or email open rates can provide helpful context, the real power lies in tracking key performance indicators (KPIs) that directly tie to business outcomes. Consider how each KPI reflects your customer's journey, from initial awareness through purchase and advocacy.