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5 Digital Marketing Trends To Dial Up In Uncertain Times?

Marketing Insider Group

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. It’s always essential to get the basics right.

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Using data analytics for customer acquisition: Best of the MarTechBot

Martech

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Customer churn prediction: Use data analytics to identify patterns and indicators of customer churn.

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot Marketing

"The pace of change has accelerated, but one thing will remain constant: Marketers who focus on people — on customer experience — will be the ones who will keep pace with change. Andrea Lechner-Becker , CMO at LeadMD , told me: "Data should be on every marketer's mind as we enter 2021, but not in the way it usually is.

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Mastering B2B Data Analysis: A Definitive Guide for 2024

Rock Content

Thorough data analysis is at the heart of every successful B2B marketing strategy, so staying ahead of the curve regarding emerging trends and new developments is crucial. Here’s what B2B marketers need to know for 2024 and beyond. Deep data analysis helps B2B businesses understand their customers on a deeper level.

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Elevate customer loyalty in the hospitality sector through tailored experiences by Comarch

Search Engine Land

Product or service ratings: Beyond traditional reviews, tracking activity is crucial for personalization efforts. Customer demographics: Information like age group, location or preferred communication channel is the foundation for personalization marketing systems. Adapt your strategies based on evolving market trends.

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The 2024 guide to generative AI in marketing

Use Insider

Generative AI in marketing empowers marketers to craft relevant, timely, and trustworthy customer experiences effortlessly. From relevant messages and emails to interactive chatbots, generative AI helps companies create seamless and memorable interactions that delight customers and foster long-term loyalty.

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Elevate customer loyalty in the hospitality sector through tailored experiences by Comarch

Martech

Product or service ratings: Beyond traditional reviews, tracking activity is crucial for personalization efforts. Customer demographics: Information like age group, location or preferred communication channel is the foundation for personalization marketing systems. Adapt your strategies based on evolving market trends.