Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Organic search remains a key touchpoint in many customer journeys. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. Their level of knowledge about a product.

Analytics 119

Analytics Marketing Mix Customer Journey Education 119

Martech

SEPTEMBER 11, 2024

Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. Robust martech stacks support marketing and are barely used outside of marketing team goals.

Customer 111

Customer Customer Journey B2C Management 111

Rock Content

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

Product Marketing 103

Product Marketing Product Content Marketing Whitepaper 103

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. We didnt fully understand how customers found and engaged with our product. Table of Contents What is B2B SaaS marketing? Something was off.

Customer Acquisition 57

Customer Acquisition User-Generated Customer loyalty Marketing 57

Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? In fact, 50% of marketers cite poor planning as the biggest reason campaigns fail. Running an ecommerce campaign?

PR 76

PR Gen Z User-Generated Analytics 76

Search Engine Land

JULY 22, 2024

Make sure to understand where and how conversions relate to your customer journey. Get the newsletter search marketers rely on. Ad copy, creative and product An ad should urge people to take action. PPC professionals are often marketing-educated. Should you test making your customer journey uglier?

Price 96

Price eCommerce Customer Journey Copywriting 96

Adobe Experience Cloud Blog

JULY 31, 2015

Author: Sesame Mish Let me ask you this: how big is your marketing team? Enter, marketing automation! Marketing automation is a powerful software tool that automates and syncs various efforts (think campaign management, customer segmentation, and data analysis, to name a few). Marketing automation is an all-around winner.

eBook 134

eBook Thought Leadership Marketing Marketers 134

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. Wondering which of your social media tactics are working? What are social media analytics tools?

Analytics 118

Analytics PR Price CRM 118

SocialPilot

FEBRUARY 23, 2025

Reviews arent just opinions – they are the key success factor in the competitive market. Lets begin with What Is Review Marketing? Online review marketing is the strategy of leveraging customer feedback to enhance your brands reputation and attract more customers. Why Is Review Marketing Important?

Marketing 63

Marketing Marketers Real Estate Management 63

Adobe Experience Cloud Blog

MARCH 30, 2018

We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? What is Customer Success Marketing?

Customer 134

Customer Transform Thought Leadership Health 134

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. Users can conduct large-scale outreach for newsletters, webinars, product updates, and promotions while tracking engagement within the CRM.

User-Generated 69

User-Generated Entertainment CRM Retail 69

Martech

JUNE 12, 2024

This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its AI assistant or copilot Knowledge Buddy. ” How do these solutions support marketing? It’s not hard to imagine how they could be used by marketing teams.

Transform 125

Transform Marketing Marketers Customer Journey 125

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. We provide the roadmaps.

CRM 139

CRM Content Marketing Non-Profit Marketing 139

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. “For marketers, it’s not so fun.

Customer 141

Customer Whitepaper Transform Fashion 141

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Sales, in a way, can be treated as another marketing channel. Use content as pass-through materials to customers.

Content Marketing 107

Content Marketing Whitepaper Customer Journey Education 107

Rock Content

NOVEMBER 9, 2016

I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [ read that blog post here ]. Now, I’d like to discuss the relationship between content marketing and demand generation. Lack of visibility into content ideation, planning, and scheduling.

Content Marketing 105

Content Marketing Whitepaper Customer Journey Marketing 105

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”

Analytics 117

Analytics Product CMO Marketing 117

Martech

APRIL 18, 2023

To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers. To be successful, organizations need to decide to embrace journey-centricity.

Transform 112

Transform Customer Journey Customer Product Marketing 112

Rock Content

OCTOBER 12, 2015

It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Through testing different approaches, marketers can get a sense of what works best for their demographics. In comparing successes and shortcomings, marketers often lack access to industry data.

Social Media Marketing 111

Social Media Marketing Marketing Marketers B2C 111

Martech

DECEMBER 22, 2021

Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference. ” Image: Snowflake.

Finance 126

Finance Transform Customer Journey CRM 126

Martech

JUNE 8, 2023

“AI is the new UI,” said Salesforce President Sarah Franklin at the Salesforce Connections marketing and commerce event in Chicago this week. Marketing GTP will launch with segment creation using natural language prompts. “Moving from more singular campaigns to more expressive journeys that are more responsive.

Customer Journey 109

Customer Journey User-Generated Shipping CMO 109

Martech

DECEMBER 12, 2022

The marketing organization is certainly not immune from their increasing pressure. One would think this focus signals good news for marketing technology budgets, but the C-suite doesn’t look so positively upon more investments in martech solutions. Marketers report only using 42% of their martech stack capabilities.

Customer Journey 112

Customer Journey Thought Leadership CMO Management 112

Lusha

DECEMBER 9, 2024

But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). Understanding the Total Addressable Market What is TAM?

Price 52

Price CRM Marketing Marketers 52

Martech

SEPTEMBER 28, 2021

“77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie Taylor, Lead Product Marketer at Introhive, in her MarTech session. But that doesn’t mean the process should cause real headaches for buyers. “Well, that was me. “We weren’t educated.

Customer Journey 129

Customer Journey Education Communications Product 129

Welcome Software

MARCH 17, 2025

Scaling optimization efforts with limited resources Successful experimentation requires collaboration across product, marketing, engineering, and data science teams. Shift to: Empower PMs and Marketers to optimize with developer-approved guardrails We believe that experimentation should be democratized to all. are observed.

Transform 52

Transform User-Generated Analytics Customer Journey 52

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 114

Analytics Product Automobile Customer Journey 114

Use Insider

OCTOBER 24, 2024

Personalization software lets you tailor messaging, content, and product recommendations to each user’s behaviors and interests. This helps you make the most out of your marketing spend by increasing conversions, boosting average order value (AOV), and reducing acquisition costs (CAC). and 100+ other attributes.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Litmus

SEPTEMBER 30, 2022

Aiming to improve email marketing performance and see more results from your campaigns? For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Email is a permission-based marketing channel. Prioritize quality over quantity.

Email Marketing 111

Email Marketing Marketing Marketers Education 111

Unbounce

JUNE 23, 2023

Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools ? Will AI ever be able to replace marketers—or even an entire marketing team (gulp)? 00:00:00] Pete: Hey marketers. Oh wait, that’s already happening.)

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Search Engine Land

JANUARY 22, 2024

However, when marketers start using such a methodology, they often start geeking out and hear about the “Holy Grail” of valid results: reaching statistical significance (or stat sig). Sharing relevant results from relevant articles titled “Top 50 tests every marketer should know about” (e.g., A/B Tasty , Kamaleoon ).

Customer Journey 96

Customer Journey PR Marketing Marketers 96

Litmus

SEPTEMBER 27, 2023

It’s one of the most powerful pieces of marketing software you can purchase. Between marketing automation features, detailed marketing analytics, and so much data you can use to personalize every bit of the customer journey, you won’t go wrong with Salesforce Marketing Cloud as the cornerstone of your program.

Marketing 101

Marketing Marketers Email Marketing Customer Journey 101

Martech

MAY 2, 2023

B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Today, revenue and customer generation must be a team sport. Creating customers and growing revenue is an always-on team sport.

Finance 116

Finance Customer Journey Digital Marketing Education 116

Scoop.it!

SEPTEMBER 7, 2022

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. Affiliate marketing. Free trials.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Martech

OCTOBER 1, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” How does the marketing team pivot?

Customer 135

Customer Customer Journey Place Communications 135

Martech

MAY 30, 2024

From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s Emarsys Omnichannel and AI Masterclass is packed full of insights that will leave you buzzing with new ideas. What value exchanges are being created across the customer journey.

Transform 115

Transform Logistics Customer Journey Management 115

Martech

MAY 9, 2024

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. They’re not actively considering your product or seeking to make a purchase; instead, they’re feeling the pain of their current situation.

Customer Journey 108

Customer Journey Management Customer Product 108