Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. Customer journey basics First things first, let’s unpack the customer journey.

Customer Journey 127

Customer Journey Customer Energy Transform 127

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot.

Customer 141

Customer Customer Journey Global Marketing Energy 141

Hubspot Marketing

JULY 10, 2024

As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. 10 Best Rank Tracker Tools These tools may be part of a larger SEO management package or a stand-alone product.

Price 138

Price SEO User-Generated Management 138

Duct Tape Marketing

MAY 7, 2025

In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. Better marketing, not just more marketing. Chapters: 00:41 What is High Definition Marketing? Here's what a brand is.

Marketing Strategy 62

Marketing Strategy Marketers Marketing Customer Journey 62

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. The better your marketing funnel, the more sales you can capture.

Customer Journey 94

Customer Journey User-Generated Marketers Marketing 94

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 99

Management Marketers Marketing CRM 99

Martech

JANUARY 31, 2025

Start with brand, not tactics If you’re an established business with great products and services but fail to see returns, tactics like SEO, PPC and content marketing without strategy will get you nothing. Eliminate ineffective busywork Are your marketing efforts driving real business outcomes or just keeping you busy?

Customer Journey 98

Customer Journey Marketers Marketing SEO 98

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel?

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Duct Tape Marketing

DECEMBER 31, 2019

How Mobile Has Impacted the Customer Journey written by John Jantsch read more at Duct Tape Marketing. The customer journey is influenced by many outside factors. By better understanding how mobile changes customers’ behaviors, you can begin to adapt your marketing strategy to meet their evolving needs.

Customer Journey 84

Customer Journey Customer User-Generated Shipping 84

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. The SaaS customer journey is complex. Let’s say you’re marketing an SEO tool.

Marketing Strategy 127

Marketing Strategy Price Marketers Marketing 127

Martech

JUNE 16, 2025

With LLMs potentially altering traffic sources, data-driven attribution models will help marketers assess the true impact of organic search, social media, and other channels on customer journeys. This metric helps in evaluating the effectiveness of marketing strategies in a changing environment.

Customer Journey 65

Customer Journey SEO Promotion Branding 65

Martech

MAY 14, 2025

As digital transformation reshapes marketing, generative AI is redefining how brands create content, engage customers and scale operations. GenAI’s capabilities including its role as a consumer connection channel give marketers a better understanding of the customer journey, enabling a more personalized approach.

Transform 96

Transform Real Estate Customer Journey SEO 96

Duct Tape Marketing

JUNE 11, 2025

Why AI Is Reshaping Every Stage of the Buyer’s Journey written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Overview In this solo episode of the Duct Tape Marketing Podcast , marketing expert John Jantsch dives deep into the ways artificial intelligence is reshaping the customer journey.

Customer Journey 55

Customer Journey SEO B2C Customer 55

Search Engine Land

MAY 30, 2023

This article explores a framework for maximizing GA4 to improve your digital marketing strategy. SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Hubspot Marketing

OCTOBER 22, 2024

Since traditional reporting methods focus on top-level metrics (like views, clicks, and impressions), you don’t get a clear picture of how your marketing efforts drive revenue growth. AI tools can track the entire customer journey across different channels and touchpoints. Use AI reporting to level up your marketing strategy.

Analytics 127

Analytics Transform Marketers Marketing 127

Search Engine Land

FEBRUARY 28, 2024

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? Business email address Subscribe Processing.

SEO 112

SEO Customer Journey Marketing Strategy Digital Marketing 112

Duct Tape Marketing

AUGUST 10, 2024

Funnelytics : Visualize and optimize your customer journeys to align marketing strategies with actionable insights. SpiderNow : Improve your website’s SEO, speed, and performance through comprehensive scans. The photo in the post is a favorite for the week from an online source or one I took on the road.

Customer Journey 74

Customer Journey SEO Marketing Strategy Customer 74

Martech

APRIL 10, 2025

Google Search Console Purpose: Organic content performance and SEO improvements Google Search Console (GSC) is not an uncommon tool. However, its application to content marketing strategy is vastly underrated. Clearscope Purpose: Topic ideation, writing recommendations and SEO tools.

Content Marketing 120

Content Marketing User-Generated CRM Social Media Marketing 120

Hubspot Marketing

MARCH 3, 2025

Whether your goal is to grow trial users or win enterprise accounts, these tactics will help you build a scalable and sustainable SaaS marketing engine. Table of Contents What is B2B SaaS marketing? 10 Effective B2B SaaS Marketing Strategies 6 B2B SaaS Marketing Benchmarks to Measure Success What is B2B SaaS marketing?

Customer Acquisition 70

Customer Acquisition User-Generated Customer loyalty Marketers 70

Marketing Insider Group

SEPTEMBER 9, 2024

CRM software allows you to manage customer interactions, track leads, and measure prospects’ progress through the funnel, providing a complete view of the customer journey. Increasing CLV means customers spend more over time, reflecting long-term engagement and repeat business.

Customer Acquisition 124

Customer Acquisition User-Generated CRM Analytics 124

Sachs Marketing Group

JANUARY 13, 2025

This fragmented customer journey requires a seamless, integrated approach to ensure every touchpoint delivers a consistent and engaging experience. Why a Multi-channel Marketing Strategy is Essential in 2025 In an increasingly interconnected digital world, consumers no longer interact with brands through a single channel.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. 09:01] Strategy First Lastly, Strategy First!

CMO 84

CMO Customer Journey Transform User-Generated 84

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy.

Marketing Strategy 97

Marketing Strategy Marketers Marketing CRM 97

Hootsuite

NOVEMBER 21, 2024

Longer content also plays a major role in SEO efforts, especially when targeting specific keywords to rank in search engines. The word count and quality content in long-form articles can drive organic traffic to your site, increasing your visibility in search engine optimization (SEO) results and SERPs.

Social Media Marketing 122

Social Media Marketing Communications Entertainment Analytics 122

Search Engine Land

AUGUST 29, 2024

Goals, KPIs, strategies alignment After aligning on goals and KPIs, analyze historical trends to identify channels and strategies that can contribute toward achieving the goals. Search trends and customer journey Analyze customer discovery channels : Determine how your customers are finding your business.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Neil Patel

JANUARY 3, 2023

Search Engine Optimization (SEO) is an ever-present concern for website owners and marketers. One important element of SEO that is often overlooked, though, is taxonomy, the way your site is structured for users and crawl bots. So, what is good SEO taxonomy and how can its implementation help your website rank better?

SEO 122

SEO Shoppers Customer Journey Social Media Marketing 122

Neil Patel

DECEMBER 30, 2022

Video SEO is one of those things that constantly evolves, making it tricky to understand. Luckily, my guide to video SEO is here to help. What Is Video SEO? First of all, what does “video SEO” even mean? More specifically, this means optimizing SEO-related components like: The actual content. Video descriptions.

SEO 119

SEO User-Generated Analytics Video Marketing 119

Neil Patel

FEBRUARY 22, 2023

Therefore, rival businesses in this space need to ensure an effective travel SEO strategy to remain competitive and drive more customers. Travel SEO helps websites become more visible in search engine results pages (SERPs) when implemented effectively. However, that doesn’t mean you don’t need a strategy behind them.

SEO 119

SEO Customer Journey User-Generated Analytics 119

Content Marketing Institute

JUNE 19, 2018

Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. SEO Click To Tweet.

SEO 111

SEO Customer Journey Content Marketing Food 111

Businesses Grow

JANUARY 27, 2025

“Gated content” killed his content marketing strategy. Most marketers point to the high cost of making exceptional content … Asking for an email address seems like a small price to pay for this value. The research supports un-gated content Roger Dooley is an expert in the field of neuroscience and marketing.

Neuromarketing 66

Neuromarketing Marketers Marketing Customer Journey 66

Search Engine Land

OCTOBER 25, 2023

This article provides an overview of why SEO differs for B2B companies and four tips to help you drive success from B2B SEO. What is B2B SEO? B2B SEO is a marketing strategy used to improve the organic search visibility of B2B companies. How is SEO different for B2B companies? SUBSCRIBE See terms.

SEO 104

SEO Non-Profit B2C CRM 104

Sprout Social

MARCH 27, 2025

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. As a sign of true company-wide buy-in, 95% of marketing leaders plan to maintain or increase their influencer marketing budgets, per The Sprout Social Index.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Search Engine Land

APRIL 25, 2024

For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. Considering quality and quantity is key to a long-term and sustainable SEO strategy.

SEO 107

SEO Customer Journey Education Branding 107

Search Engine Land

NOVEMBER 22, 2023

As a local SEO expert, you want to do everything possible to hit the ground running and get the new location visible immediately. This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations.

SEO 111

SEO PR Promotion Customer Journey 111

Search Engine Land

DECEMBER 1, 2022

SEO is not just a marketing strategy. In my 27-plus years in the industry, I’ve seen how SEO can forever change the trajectory of a business and, in turn, change people’s lives. Google rewards businesses for investing in SEO. SEO builds trust between businesses and customers. It’s a game-changer.

SEO 95

SEO Traditional Marketing Health Customer Journey 95