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3 search misconceptions about affiliate marketing debunked

Search Engine Land

Misconception 1: Affiliate steals brand clicks and drives up CPC This is the biggest and most immediate hurdle I tend to identify with search marketers, so it’s a good place to start. In this situation, affiliate links can team up with brand listings to claim extra real estate and market share.

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9 Chatbot builders to enhance your customer support

Sprout Social

Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. They also streamline the customer journey with personalized assistance, improving customer satisfaction and reducing costs.

Customer 103
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SEO is alive and kicking in 2023 – and beyond

Search Engine Land

Social media is needed to discover new things while search is used in the final steps of the customer journey. The customer journey often starts on social media or elsewhere: Real life (word of mouth, billboards). They won't buy your product from these people though, neither offline nor online.

SEO 102
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What Is Demand Generation? [FAQs]

Hubspot Marketing

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. With this method, marketing teams are placing a bet on their ability to use behavioral data and intent signals to predict the right sales triggers.

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3 ways multi-brand companies can boost profit margins with retail media

Use Insider

These spaces provide eye-catching visuals and engaging content and can be divided into themes or products to capture the attention of both potential advertisers and customers. By strategically placing InStory throughout your website, you can store and create prime real estate for advertisers to showcase their products or promotions.

Retail 52
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How to Convert Curious Customers with FAQ Pages

Neil Patel

The most obvious reason for a FAQ is to provide your customers with a place to have their top questions answered. We can all think of a time when we’ve turned to these pages to learn more about a product or service or discover certain features or options. FAQ pages are also really valuable real estate for SEO purposes.

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6 Ways to Generate More Revenue Using Videos in 2022

AWeber

Video can be used throughout your whole customer journey , from generating interest in your brand and driving customer conversions to keeping them on board and engaging with them. Retain your customers with video content. Promote your products and services using video. Retain your customers with video.