Hootsuite

OCTOBER 9, 2024

With a social media listening strategy (and the right tools), brands can track and analyze these conversations. Creating products and a customer journey that consumers freely rave about. Get started Do it better with Hootsuite , the all-in-one social media tool. The result?

Customer

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Key takeaways Social media audience analysis is about more than just demographics.

Analytics

Sachs Marketing Group

JANUARY 13, 2025

Todays consumers interact with brands through search engines, social media, email, influencers, and websitesoften simultaneously. This fragmented customer journey requires a seamless, integrated approach to ensure every touchpoint delivers a consistent and engaging experience.

Digital Marketing

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. Its often the first place a customer will look for information about your business.

Retail

Sprout Social

SEPTEMBER 19, 2024

Measure influencer marketing ROI KPIs offer the clearest insight into the impact of an influencer campaign. Influencer marketing ROI can appear at any stage of the customer journey, from securing interest at the top of the funnel to converting a sale at the bottom of the funnel.

Influencer Marketing

Hootsuite

NOVEMBER 21, 2024

Some social media managers even make the text a bit confusing on purpose, so it necessitates more than one read—like this 4-second Instagram Reel from a bike shop. Both long and short form content are useful for social media marketing; the most important thing is to know when to use them. “I Try it free today.

Social Media Marketing

Hootsuite

OCTOBER 7, 2024

Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels.

Analytics

Search Engine Land

JULY 25, 2024

Or, programmatic display is required to support the customer journey in a hidden way you don’t realize. Again, you might have a long history of SEO, Google Ads, social media marketing, email marketing, programmatic and more. In some cases, LinkedIn may beat Google Ads. I love hearing those stories!

Digital Marketing

Customers.ai

DECEMBER 4, 2024

Amplitude specializes in behavioral segmentation, helping you analyze customer journeys to understand which actions lead to conversions. Ratings & Reviews: Users love Amplitude’s detailed customer journey insights. Social media marketers who want to go beyond basic engagement metrics. Klaviyo 4.6/5

eCommerce

Martech

SEPTEMBER 10, 2024

Previously, the Foursquare Attribution target used geolocation for logged-in customers to measure foot traffic to stores and other signals to estimate sales. Sales Impact adds purchase data and new metrics, so marketers can better connect the dots between campaigns and purchases. Across the customer journey. New metrics.

Retail

Sprout Social

JUNE 13, 2025

But customer journeys are complicated. Organic YouTube KPIs Organic content often involves a non-linear customer journey and a longer sales cycle. Cost per view (CPV): This indicates whether your creative is cost-effectively engaging users. Most users don’t discover a video and immediately click on a purchase link.

Analytics

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. But even robust data can fall flat without the right story to tie it to business goals.

Gen Z

Hootsuite

FEBRUARY 10, 2025

It also tells marketers who engages with their websites, making it possible to target those exact people (or lookalike audiences) with ads on Meta platforms. Keep reading to find out more about the Meta Pixel and how you could be using it to get better results from your social media marketing efforts. Try it for free.

Social Media Marketing

Martech

APRIL 10, 2025

CoSchedule Purpose: Social media calendaring, workflows and analytics. CoSchedule claims its social media scheduling tool “does it all” and I agree. If you’re on the hunt for an all-in-one social media marketing and scheduling tool, CoSchedule is top-tier.

Content Marketing

Hubspot Marketing

JULY 16, 2025

Meet HubSpot, the Top CRM Choice for Social Media Companies HubSpot stands out as the premier CRM solution for social media businesses, offering an unmatched combination of customer relationship management and social media marketing capabilities in a single, integrated platform.

CRM

Hootsuite

FEBRUARY 7, 2025

How to boost Instagram Reels using Hootsuite Pro tip: If youre already using a social media marketing tool (like Hootsuite ), chances are you can boost posts from right inside the tool. The goal of asking these questions is to learn about the customer journey. Why did you start working with us? Try it free today.

Advertising

Martech

AUGUST 6, 2024

For Aflac, the positive impressions are all connected across the customer journey. And although Gen Z is leading some of these changes, all customers have changed their behaviors in recent years, according to Farley.

Gen Z

Sachs Marketing Group

MAY 30, 2025

If you’re not optimizing for discoverability on social media, you’re losing to more agile competitors. Check out our Social Media Marketing services. Prioritize Data Privacy and Ethical Marketing Implement transparent data collection practices and respect user privacy.

Gen Z

Sprout Social

FEBRUARY 28, 2025

The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z

Martech

JANUARY 15, 2025

AI should be dispersed to manage workflow and automated tasks, leaving social and care teams to focus on creative content and meaningful customer engagement, said Morris. Morris added: Social media marketing in 2025 should center around creating immersive, personalized and seamless experiences.

Gen Z

Hubspot Marketing

JULY 8, 2025

SevenRooms Source Best For: Upscale restaurants focused on premium guest experiences This popular reservation and CRM solution is designed to give operators and their teams insight into the guest journey. HubSpot's Smart CRM offers enterprise CRM functionality to help you unify your data, teams, and tech stacks on one platform.

CRM

Welcome Software

JANUARY 24, 2025

Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg.

Marketing Strategy

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. Pricing: Starts at $69/month.

Digital Marketing

Sprout Social

JULY 28, 2025

Celebrate customer wins Highlighting your customers’ successes is a powerful way to build credibility and strengthen relationships. This could take the form of a case study that walks your audience through a standout customer journey or simply a repost of a client’s achievement with a supportive caption.

Thought Leadership

SocialPilot

JANUARY 30, 2025

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. Instead, you create a successful social media campaign. This social media campaign strategy aligns with messaging and content and helps build trust, engagement, and conversions.

Social Media Marketing

SocialPilot

JANUARY 30, 2025

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. Instead, you create a successful social media campaign. This social media campaign strategy aligns with messaging and content and helps build trust, engagement, and conversions.

Social Media Marketing

Sprout Social

JUNE 25, 2025

They’re finding you on their FYP, through creators they trust, in authentic reviews or via SEO-optimized content tailored for social platforms. Instead of bouncing between channels, they’re staying on social to explore, evaluate and buy. In many cases, the entire customer journey—from awareness to conversion—happens in a single app.

Gen Z

Sprout Social

MAY 7, 2025

This includes creating messaging workflows based on individual customer journeys. Getting started with Sprout Socials WhatsApp integration If youre ready to start using Sprout Social as your WhatsApp marketing software of choice, heres how to get started. Any replies are managed through the Brevo app.

Gen Z

Campaign Monitor

MAY 30, 2025

Website & Landing Page Builder : Create complete marketing funnels with built-in website tools, eliminating the need for separate platforms. Customer Journey Builder : Design multi-step automations with 60+ triggers based on user behavior, including website interactions and purchase history.

eCommerce

Campaign Monitor

MAY 30, 2025

Limited automation capabilities that don’t match the sophisticated options offered by competitors, restricting your ability to create complex customer journeys. Customer Journey Builder with triggers based on user behavior creates more sophisticated automation flows than AWeber’s limited options.

Price

Campaign Monitor

MAY 30, 2025

Customer Journey Builder : Design automated workflows with 60+ triggers based on user behavior, purchase history, or engagement. Predictive Analytics : Leverage customer lifetime value and purchase likelihood metrics to target your most valuable audience segments. 15) HubSpot – Marketing platform with CRM integration 4.4/5

eCommerce

Campaign Monitor

MAY 30, 2025

With website building, social media advertising, and advanced automation, it’s a true all-in-one solution. Customer Journey Builder : Create complex automation flows with up to 200 touchpoints (on Standard plan), compared to ConvertKit’s more limited automation capabilities.

Price

Campaign Monitor

MAY 30, 2025

Customer Journey Builder : Create sophisticated automation workflows with 60+ triggers based on user behavior. Its user-friendly interface and comprehensive event tools make it ideal for businesses that host regular events or rely heavily on social media marketing.

eCommerce

Martech

MAY 16, 2025

Use multi-touch attribution models to understand how paid social contributes across the customer journey. Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Advanced tactics to boost ROI Paid social works best when its part of a bigger system, not when its isolated.

eCommerce

Sprout Social

MARCH 31, 2025

Best days to post on YouTube for retail: Mondays, Wednesdays Worst days to post on YouTube for retail: Saturdays, Sundays Its not a surprise that nearly every stage of the customer journey happens on social media. Retailers and brands must use social media algorithms to their advantage.

Food

Sprout Social

NOVEMBER 2, 2023

All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage.

Customer Journey

Sprout Social

JANUARY 13, 2021

Or it was a combination of newsletter information, social media posts, and word of mouth? Depending on how long your sales cycles and customer journeys are, attribution modeling can be the solution to all of these questions. Attribution modeling in social media doesn’t give credit to just the social channel as a whole.

Social Media Marketing