Remove Customer loyalty Remove eCommerce Remove Price
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Shopify Marketing Apps: 21 Essential Tools for Ecommerce Stores

Customers.ai

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Scalability and Pricing Your business is growing and your apps need to grow with you.

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The Ecommerce Guide to Flash Sales (With Examples)

Hubspot Marketing

Instead, they advertised new "everyday low prices" -- which seems like a pretty good idea, right? Penney found they actually made more money when they raised the prices of their products and then arbitrarily lowered them, calling these “last-minute deals.” Penney stopped promoting sales and offering coupons. While the example of J.C.

eCommerce 145
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‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping

Sprout Social

But the opportunity for ecommerce is growing faster, with sales expected to increase 7-9% YoY, totalling up to $294 billion. Harnessing the influence of social can boost sales and justify premium prices. This holiday season, US consumers alone are expected to spend up to $1.59 trillion , an increase of 3% YoY.

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How should marketers market to consumers under stress?

Martech

Avoid hidden fees and deceptive pricing practices, as these can erode trust. Transparency in pricing and product benefits can help consumers feel more secure in their purchasing decisions. Offer flexible options : Consider providing flexible payment plans, discounts or loyalty programs that can ease the financial burden on consumers.

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Are you focusing on valued customers or volume customers?

Martech

A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. A volume customer primarily contributes through frequent purchases but at lower profit margins.

Customer 101
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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Free trials/consultations: invite prospective customers to experience your product or service at no cost, or offer a consultation to showcase your expertise and make a persuasive sales pitch, including detailed pricing information. Your new customers have entered your world, and it’s your job to be a gracious host.

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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts.