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Winning customer loyalty starts with straight talk about tariffs

Martech

The “P” word is back, as in “pivot,” or deviating from the marketing plan you came up with last year that might be outdated now. Once again, email should be your go-to channel when you tell customers what they can expect from your company and your brands. Email: Business email address Sign me up!

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Urban digital transformation: Insights for marketers from global smart cities

Martech

Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Pepsi’s logo has evolved over the years, but always maintained its core identity.

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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. Trending sounds and holiday aesthetics on TikTok can widen your audience reach.

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The Most Effective B2B SaaS Marketing Tactics — Everything I Know as a Marketer

Hubspot Marketing

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. Your goal is to show potential customers how your product solves their business challenges.

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How to Promote a Travel Agency on Social Media the Right Way?

SocialPilot

We have bought the secret strategies they have implemented in their social media marketing plans to gain success. Here are 7 tried and tested ways to promote your travel agency on social media, which are guaranteed to convert wanderlust into real travel plans. It gives them the reassurance which can make all the difference.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

Businesses use it to: showcase their products or services (perhaps more importantly) engage with their customers on a personal level The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ).

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

The more you can tailor your email marketing campaign to your specific audience, the more likely they’ll engage with it. What kind of products do they purchase besides yours? According to Epsilon , 80% of customers are more likely to purchase from a brand that provides personalized experiences! What do they care about?