Rock Content

SEPTEMBER 20, 2023

Launching a new service or product is an exciting but tricky phase. It’s filled with possibilities, but also the need for careful planning – timing, and strategy are crucial. Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? The benefits of a GTM strategy are numerous.

Marketing Strategy 73

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 73

OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. In the E-commerce industry, it can be tough to know what your customer experience should be or how you should react to their feedback. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing 90

Product Marketing Management Product Customer Acquisition 90

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience.

Video Marketing 94

Video Marketing Marketing Strategy Marketing Marketers 94

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Rock Content

SEPTEMBER 20, 2023

Launching a new service or product is an exciting but tricky phase. It’s filled with possibilities, but also the need for careful planning – timing, and strategy are crucial. Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? The benefits of a GTM strategy are numerous.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

OnPassive Marketing

JULY 18, 2022

E-commerce is growing exponentially, and content marketing is key to its success. Check out these five strategies from experts to help you create effective e-commerce content marketing strategies for 2022. What Is E-Commerce Content Marketing? Why Content Marketing Is Important.

Marketing Strategy 76

Marketing Strategy Content Marketing Whitepaper Education 76

Sprout Social

SEPTEMBER 14, 2020

In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021. Release date: November 10.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Customer loyalty 145

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Customers are actively searching for them. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you.

Marketing Strategy 101

Marketing Strategy Shoppers eCommerce Retail 101

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

Marketing Strategy 106

Marketing Strategy Shipping Marketing Marketers 106

Scoop.it!

AUGUST 30, 2022

The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. That is not all – there is more to marketing your e-commerce business. What is E-commerce Marketing? E-commerce marketing can be done using various strategies, including page SEO and paid advertising, among many more.

Digital Marketing 87

Digital Marketing Marketing Strategy User-Generated Marketing 87

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. Yet, it seems that just when you get going with your current strategies, something changes. As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy.

Customer loyalty 82

Customer loyalty Marketing Marketers CMO 82

OnPassive Marketing

MAY 20, 2022

Account-based marketing is becoming more and more popular in the B2B space and is extremely helpful for B2B marketers. But what exactly is account-based marketing? This article breaks down seven steps to start your own AM strategy. What Is Account-Based Marketing Strategy?

Marketing Strategy 65

Marketing Strategy Marketing Marketers Target Market 65

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 144

Marketing Strategy Finance Marketing Marketers 144

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Analytics 110

Analytics Customer Journey User-Generated Customer loyalty 110

Marketing Insider Group

JUNE 2, 2017

For the 125th episode of The Marketing Book Podcast, I interviewed Noah Fleming, author of The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions. The post Weekend Reading: “The Customer Loyalty Loop” by Noah Fleming appeared first on Marketing Insider Group.

Customer loyalty 58

Customer loyalty Customer Product Marketing 58

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns.

Email Marketing 93

Email Marketing Manufacturing User-Generated Marketing 93

Marketing Insider Group

JANUARY 31, 2022

Chances are that your small business has explored a variety of marketing strategies over the years. However, business owners can sometimes overlook ways to enhance their marketing that are right in front of them, such as their point of sale system. Build a customer loyalty program.

Customer loyalty 93

Customer loyalty Price Marketing Marketers 93

Businesses Grow

MARCH 11, 2024

I’ve been giving many talks about community-based marketing, and one of the common discussion points is measurement. Isn’t that ALWAYS the most important question in marketing? With influencer marketing, you typically lightly touch consumers through a brand mention. What’s the value of a brand community?

Branding 113

Branding Customer loyalty PR Influencer Marketing 113

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Multichannel. Omnichannel.

Customer loyalty 115

Customer loyalty Customer Journey Marketing Marketers 115

Martech

FEBRUARY 8, 2023

As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. Table of contents What is loyalty marketing?

Customer loyalty 89

Customer loyalty Retail Marketing Marketers 89

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns. Why do restaurants of all sizes need a marketing strategy?

Food 98

Food Marketing Marketers Millennials 98

Hubspot Marketing

JULY 28, 2023

If you're new to marketing, you might have a skewed perception of it. Marketing is much more than that. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Unlike a pop-up ad, this type of marketing isn‘t disruptive.

Price 78

Price Marketing Mix Key Performance Indicator User-Generated 78

Sachs Marketing Group

SEPTEMBER 21, 2023

There are several benefits of omnichannel marketing, including consistent brand messaging, a smoother customer journey, higher customer retention, increased revenue, and better customer insight. In this article, you will discover five compelling benefits of omnichannel marketing. What is Omnichannel Marketing?

Customer loyalty 52

Customer loyalty Customer Journey Marketing Marketers 52

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

SMA Marketing

FEBRUARY 16, 2023

This simple email marketing campaign is a perfect example of how sending helpful information to a segmented email list has the potential to increase trust with your target audience. Email marketing continues to be an incredibly effective way to gain and build trust with your ideal buyer throughout their buyer's journey.

Email Marketing 98

Email Marketing Marketing Marketers Customer loyalty 98

Use Insider

SEPTEMBER 15, 2023

What is coupon marketing? Coupon marketing is a strategic approach that leverages the appeal of discounts and promotions to influence customer behavior. Track and analyze: Coupon campaigns offer valuable insights into customer preferences, allowing you to fine-tune your marketing strategies.

Customer Journey 52

Customer Journey Customer Customer loyalty Marketing 52

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. What are the benefits of email marketing?

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Analytics 68

Analytics Customer Journey User-Generated Customer loyalty 68

Marketing Insider Group

JULY 26, 2021

Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Delivering on what consumers want (which, spoiler alert , is what content marketing is all about) has become the new business battle ground. Trend #4: Loyalty isn’t a Given.

Customer loyalty 145

Customer loyalty Retail Marketing Marketers 145

OnPassive Marketing

AUGUST 30, 2022

However, email marketing, despite the many benefits it has, is still often overlooked. This article discusses how B2B companies will benefit from email marketing in 2022. Why Email Marketing Is Key? Email marketing is a powerful way to reach and engage your customers. What Are The Benefits Of Email Marketing?

Email Marketing 76

Email Marketing Customer loyalty Direct Mail Marketing 76

OnPassive Marketing

AUGUST 22, 2022

Marketing is a crucial tool for businesses to draw in and keep clients. Customer marketing is a sort of advertising that can boost client retention and unite various corporate divisions. The next logical step for your business may be to establish a customer marketing strategy if you want to create a smooth customer experience.

Customer Marketing 73

Customer Marketing Customer Influencer Marketing Marketing 73

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

Influencer Marketing 104

Influencer Marketing Customer Journey Health Marketing 104

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

Thought Leadership 100

Thought Leadership Marketing Marketers Marketing Strategy 100

Hubspot Marketing

FEBRUARY 22, 2023

In the marketing world, data collection and market research are invaluable. First-party data can help you learn more about the impact of your marketing campaigns, improve business metrics like customer loyalty, and conduct research on employee productivity. Table of Contents What is causal research?

Customer loyalty 88

Customer loyalty Market Research Price Marketing Strategy 88

SmartBrief - Marketing

JULY 11, 2023

With so many brands vying for the attention of their consumers, it’s essential to ensure a successful communication strategy in order to boost brand awareness, build trust and create stronger relationships with potential buyers. They also developed an app that let users immediately contact the company with product and service inquiries.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52