Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023.

Gen Z 120

Gen Z Millennials User-Generated Shoppers 120

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales.

Email Marketing 81

Email Marketing eCommerce Shoppers Marketing 81

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available!

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Customers.ai

JANUARY 3, 2025

But do you really know what your customers are thinking as they move from maybe to add to cart? For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. 81% of shoppers research online before making a purchase. And its a must!

Customer 89

Customer eCommerce Shipping Customer Journey 89

Power Digital Marketing

JUNE 3, 2025

Omnichannel marketing is no longer optionalits essential for brands looking to enhance engagement, boost conversions, and build lasting customer loyalty. By integrating online and offline channels into a cohesive strategy, businesses can create a frictionless journey that meets customers wherever they are.

Key Performance Indicator 52

Key Performance Indicator Shoppers Customer loyalty Marketing 52

SocialPilot

JANUARY 27, 2025

A report found that 99% of shoppers read at least one online review before visiting a business. No matter which industry you belong to, from food and beverage to apparel to beauty and medical to everything in between, online ratings and reviews play a vital role in the customer journey.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Martech

OCTOBER 11, 2024

Why edge computing matters to your marketing organization Edge computing might sound like just an IT thing, but it greatly impacts marketing. At its heart, it helps create faster, smarter and more secure customer experiences — exactly what marketers need to build stronger connections with their audience.

Customer loyalty 73

Customer loyalty Retail Finance Shoppers 73

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Customer service is another area where Facebook excels. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

illumin

MAY 29, 2025

Automotive marketing doesnt have to be a drag. From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers.

Advertising 59

Advertising Advertisers Shoppers Transform 59

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Set Up

NOVEMBER 26, 2024

This is further supported by a recent Forbes report that reveals that many shoppers feel Black Friday "no longer means anything," signaling a growing fatigue with the over-saturation of deals. After 2020 and years of inventory back-ups, being prepared for orders may be the best move retailers can make to retain customer loyalty.

Transform 59

Transform Retail Shoppers Price 59

Spiralytics

DECEMBER 4, 2024

Companies that greenwash think that it’s a clever marketing strategy. It’s a way to charge a premium price and gain customer loyalty. As a digital marketer, why should you care about these types of practices? European Union ) 58% of shoppers are skeptical of green product claims.

Fashion 52

Fashion Shoppers Law Customer loyalty 52

Martech

JANUARY 14, 2025

Froggatt said marketers and agencies will go back to basics and implement strict testing regimes, media mix modeling, and impact assessments. Once marketers hit the limit of return on ad spend in these channels, though, leveraging cookies (or even other identifiers) to measure their programmatic, cross-site advertising will be a challenge.

Advertising 129

Advertising Advertisers Transform Shoppers 129

SocialPilot

JANUARY 19, 2025

Give you Visibility Many shoppers use Google, Facebook, Yelp, etc, to make better buying decisions. Positive reviews not only boost your online reputation but also drive sales and customer loyalty. 72% of prospective consumers will convert to customers only after reading a positive review. billion in 2024 to $14.02

Shoppers 49

Shoppers Customer loyalty Transform Management 49

Welcome Software

NOVEMBER 12, 2024

Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty. Product teams might be looking at gantt charts and timelines while marketers are looking at calendars.

Market Segmentation 52

Market Segmentation Price Whitepaper Customer Journey 52

SocialPilot

JULY 11, 2025

Are you one of those marketers spending tons of money on marketing? If yes, then you should be aware that you are completely ignoring the most powerful marketing engine sitting right under your nose: customer reviews. A survey reveals that 77% shoppers search websites with reviews.

Shoppers 71

Shoppers User-Generated Management SEO 71

Welcome Software

DECEMBER 19, 2024

Because that’s the whole point of people-first; Marketing done by people for people. With a connected platform, AI can aggregate all that data instantly to predict customer behavior and accurately assess customer needs and wants. In fact, 86% of customers are willing to pay more for an excellent customer experience.

Customer 52

Customer eCommerce User-Generated Customer Journey 52

SocialPilot

FEBRUARY 13, 2025

Reviews on social media platforms arent just customer opinions but opportunities to build trust, attract prospective customers, and create lasting relationships. Whether youre a business owner, marketer, or content creator, understanding social media feedback isnt just helpfulits a must. Here how: 1.

User-Generated 64

User-Generated Management Food Non-Profit 64

Sachs Marketing Group

OCTOBER 2, 2024

Implementing Thanksgiving marketing ideas online can significantly boost a small business’s visibility and sales. Incorporating seasonal themes and symbols into holiday marketing campaigns can enhance their impact, making them more memorable and engaging. It’s that time again, and Thanksgiving is just around the corner.

Customer 97

Customer Retail eCommerce Shoppers 97

SocialPilot

APRIL 13, 2025

You then see a ton of reviews from women shoppers just like you with almost the same size, all of whom are praising the product’s fit and quality, directly beneath the product description. Placing reviews on blog pages strategically increases credibility and confidence in your content marketing efforts.

Real Estate 40

Real Estate Place User-Generated Product 40

Martech

MAY 27, 2025

Here’s what consumers and marketers are already doing to cope with the economic uncertainty. consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. What’s significant?

Branding 114

Branding Gen Z Price Retail 114

Martech

JUNE 3, 2024

Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” At its core, personalization taps into five fundamental human motivations that help brands acquire and retain customers.

Customer loyalty 119

Customer loyalty Personalized Marketing Customer Shoppers 119

Litmus

JULY 20, 2022

Creating and expanding those connections, however, relies on gathering actionable data to develop personalized email strategies that engage customers. . There’s no magic solution for personalizing individual shopper or subscriber experiences. You can even break down that data more granularly by layering shopper data.

Shoppers 94

Shoppers Retail Transform CRM 94

Hubspot Marketing

APRIL 10, 2018

The rush of finding a deal can often entice shoppers to make more purchases. The goal of a flash sale is to entice online shoppers to impulse buy, increase brand awareness and customer loyalty, and compel shoppers to check out other non-sale products listed on the site. If you relate to Ms. Pottery Barn.

eCommerce 145

eCommerce Shoppers Shipping Customer loyalty 145

Neil Patel

JUNE 7, 2021

By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. Father’s Day sales events present exciting opportunities to both e-commerce sellers and marketers. Clearly, these events can boost short-term sales while attracting new customers. Why Should You Have Father’s Day Sales?

Shoppers 124

Shoppers Fashion Marketing Marketers 124

Martech

MAY 19, 2022

Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. This is a real problem, given the huge impact these programs have on customer retention, satisfaction and brand advocacy.

Shoppers 114

Shoppers Customer loyalty Retail Customer 114

Marketing Insider Group

JANUARY 31, 2022

Chances are that your small business has explored a variety of marketing strategies over the years. However, business owners can sometimes overlook ways to enhance their marketing that are right in front of them, such as their point of sale system. Your POS system is actually not as unorthodox a marketing tool as it might first seem.

Customer loyalty 109

Customer loyalty Price Marketing Marketers 109

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Customers are actively searching for them. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Think about it.

Marketing Strategy 115

Marketing Strategy Shoppers eCommerce Retail 115

Hootsuite

JULY 27, 2022

The importance of a personalized customer experience. Today, the importance and benefits of prioritizing customer experience (CX) are crystal clear: retailers have seen direct sales increases and have boosted customer loyalty by tailoring messaging and outreach to the customer. Customer loyalty.

Customer 119

Customer Shoppers eCommerce Retail 119

Use Insider

JUNE 2, 2023

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Pre-size selection (using data from previous actions on the site to autofill a customer’s clothing sizes).

Customer loyalty 52

Customer loyalty Fashion Customer Shoppers 52

Martech

FEBRUARY 8, 2023

As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. Table of contents What is loyalty marketing?

Customer loyalty 110

Customer loyalty Retail Marketing Marketers 110

Neil Patel

DECEMBER 18, 2020

Due to how it attracted crowds of shoppers, the platform quickly became popular, with Wanelo’s site boasting as many as 11 million active users. For sellers, this gave them access to a huge market. Now that you know what to look out for as you shop around for a Wanelo alternative, let’s quickly look at some of the best on the market.

Shoppers 145

Shoppers Customer loyalty Shipping Analytics 145

Hubspot Marketing

APRIL 10, 2023

In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 -- recession. On top of that, one in three think a recession will have an even bigger impact on marketing than COVID-19. Tips for Marketing Growth a Recession 1. Read on to find out.

Shoppers 130

Shoppers Marketing Marketers Customer loyalty 130

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. There has to be a clearly defined use case, and that involves customers. Is there a marketing use case for ChatGPT? How will bots help marketers in the year to come? MarTech’s predictions for 2023 continue below.

Transform 124

Transform eCommerce Shoppers Retail 124

Martech

DECEMBER 29, 2023

shoppers broke records during Cyber Week, spending $70.8 The reality is that sales events and interruptive discount-related marketing do not create sustainable consumer connections. And how much are our Cyber Week marketing tactics helping or hurting us in the long run? Cyber bust Cyber Week marketing is largely interruptive.

Shoppers 107

Shoppers Transform Customer loyalty Customer Journey 107

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hubspot Marketing

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few.

Marketing 145

Marketing Marketers SEO CRM 145