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The fading third place: A reflection on Starbucks and society

Martech

Looking back, I realize that Starbucks provided more than caffeine and a place to sit. It truly embodied the concept of a “third place” — not home, not school, but a vital space in between where community and creativity thrived. This could include personalized playlists, custom coffee blends or curated reading materials.

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The Art of Tailored Curation: Leveraging Niche Content to Boost Customer Loyalty

Scoop.it!

Today, let’s break down what tailored curation is, how it works, and how you can leverage the most niche content to boost customer loyalty and more. When you understand your target audience as well as possible, you’ll be better equipped to provide them with the best products, services, and web content for their needs.

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The Secret to Building Customer Loyalty Forever

Duct Tape Marketing

The Secret to Building Customer Loyalty Forever written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Micah Solomon, an expert on customer service, hospitality, and the customer experience.

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8 proven retention marketing strategies to boost customer loyalty

Use Insider

After all, you can’t retain customers if you don’t attract them in the first place. The argument isn’t that you should prioritize your customer retention strategies over your acquisition strategies, but that you need to focus on them in addition to customer acquisition. What are the benefits of retention marketing?

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12 ways to use a customer data platform

Martech

CDP as your activation hub A CDP is designed to house all of your customer data and connect to other systems, which can make it a good place to orchestrate campaigns. Whether you want to go that far or not, a CDP is a great place to store this consent information, since consent can determine how you share data between systems.

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AMP for Email: A Place in Every Marketing Playbook

Litmus

For example, now customers can take a survey directly from an email. They can respond to invitations, browse and explore content without going to a website, zoom in on and review products, reply to comments and so much more. The post AMP for Email: A Place in Every Marketing Playbook appeared first on Litmus. Learn more.

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A marketer’s guide to implementing generative AI

Martech

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Build customer trust Building trust and long-term customer loyalty is crucial for marketing success. GenAI’s transformative power accelerates marketing objectives and unlocks growth.

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