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SEO for user activation, retention and community

Search Engine Land

SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition. The role of SEO in user activation By definition, user activation is the moment when a user achieves value.

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How to manage and optimize local listings for SEO

Search Engine Land

Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Here is an overview of SEO best practices for managing and optimizing local listings for SEO.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field.

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Product Page Content for B2B: How Little Is Too Little?

Neil Patel

Short is not always sweet when it comes to product pages. That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. What’s so important about product pages? Product pages drive direct sales. Make sure you have the major details included within your product page content.

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10 Profitable Benefits of Ecommerce SEO

Sachs Marketing Group

The many benefits of Ecommerce SEO involves enhanced online store visibility in search engines, leading to more targeted traffic. It increases the likelihood of attracting buyers actively seeking products, boosting sales. Overall, SEO offers a competitive advantage in the digital marketplace. Enter the world of Ecommerce SEO.

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Writing people-first content: A process and template

Search Engine Land

Unsurprisingly, much content is developed from an SEO perspective. Google’s latest update is designed to help push down some of this SEO-first content and surface people-first content. Just ensure you use these generative AI tools as an SEO assistant rather than create the whole article for you.

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SEO for Category Pages: 11 Proven Ways to Optimize

Neil Patel

While many e-commerce owners focus on product home pages, it’s easy to neglect your category pages. When introducing SEO for your category pages, you aid their discoverability and encourage more traffic, which can increase sales. Additionally, category pages outperform product pages. That covers product hierarchy.

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