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How to future-proof your digital marketing strategy

Martech

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. They are going to be the ones responsible for marketersdigital strategy evolution.

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The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

Hubspot Marketing

However, the Annual Digital Trends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified "optimizing the customer experience" as the most exciting business opportunity. Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience.

Customer 145
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2023’s Digital Marketing Trends for Small Business

Digital Marketer

Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing?

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The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

Marketing isn’t sales. Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. Focus on the customer. Delivering great customer experiences should be the goal of every department in the business. Focus On The Customer Experience.

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Good morning: Winning with empathy

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and don’t, please, forget empathy. The digital agency Single Grain certainly put together a long list of digital trends for 2022 (link below).

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How to Use Substack: Lessons from What's Working for Creators

Buffer Marketing

." Substack’s limitations : While Substack is great for simplicity, it does have some limitations—especially when it comes to customization, design, and analytics. Some writers like Fio find it frustrating that they can’t customize their newsletter layout as much as they’d like.

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How Did the Customer Journey Evolve in 2019?

Duct Tape Marketing

How Did the Customer Journey Evolve in 2019? written by John Jantsch read more at Duct Tape Marketing. The customer journey is at the heart of all marketing efforts. In today’s digital world, where things change quickly, the customer journey continues to grow and evolve.