Hubspot Marketing

JUNE 30, 2025

See an example: Now, let’s discuss the ways a job description will need to be customized for a particular role. After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. Strong organizational, communication, and customer service skills. Research and analytical skills.

Management 114

Management Inbound Marketing Marketing Marketers 114

Martech

AUGUST 5, 2024

Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. With advanced targeting options, you can reach specific demographics, interests, and behaviors that align with your ideal customer profile.

Whitepaper 124

Whitepaper User-Generated eBook Analytics 124

Search Engine Land

JULY 24, 2024

SEO s are literally unhappier , trying to keep up with unprecedented volatility, ever-expanding workloads and cascading internal expectations. Here’s how some of the web’s best SEOs continue to future-proof SEO for years to come. I think we’re going to start seeing ‘SEO in context.’ Notable ones.

SEO 97

SEO Transform User-Generated Fashion 97

Search Engine Land

AUGUST 23, 2024

Great content is essential, but technical SEO is the foundation that supports it. Technical SEO often feels like no man’s land. As the SEO, you’re stuck in the middle, the bearer of bad news, responsible for creating a technical SEO roadmap. For me, as an SEO, this can be considered a lost battle. The problem?

SEO 67

SEO eBook Analytics Management 67

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. A well-designed funnel turns casual browsers into loyal customers while reducing your acquisition costs.

Customer Journey 92

Customer Journey User-Generated Marketing Marketers 92

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. One of the tools I use for this purpose is Surfer SEO. Lets explore their top learnings and some key tips for making the most of AI in your MarTech strategy.

Transform 123

Transform User-Generated Marketing Marketers 123

Hubspot Marketing

NOVEMBER 6, 2024

Pro tip: Nicole Rossi , Marketing Coordinator at Custom Neon, told me partnering with influencers is an effective lead generation idea, but the key is to create landing pages relevant to your campaign. Use customer reviews in your pop-ups. Consider showing off your customer reviews. Want to build trust and brag about your clout?

User-Generated 85

User-Generated Marketing Marketers Advertisers 85

Animalz blog

APRIL 5, 2025

So, youve done all the work of carefully crafting SEO content. But now you need to know which SEO KPIs you should track to measure its performance. In this guide, well show you the 9 SEO KPIs we track when measuring the performance of the SEO content we create for our clients. We understand.

SEO 67

SEO User-Generated Non-Profit Transform 67

Neil Patel

JUNE 25, 2025

If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. As customers see the same ad repeated across different websites, “brand memory” strengthens. But which channels are right for you?

User-Generated 97

User-Generated Advertising Advertisers Direct Mail 97

Backlinko

JULY 1, 2025

Just engaging content that reaches thousands of potential customers every week. Optimize Your Google Business Profile Effort Impact Budget Moderate High Free If you have a local business, optimizing your Google Business Profile (GBP) is one of the easiest (and most important) ways to help customers find you. And don’t forget reviews.

Marketing 85

Marketing Marketers User-Generated Promotion 85

Hootsuite

OCTOBER 18, 2024

It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing. Social media is always changing!

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Duct Tape Marketing

AUGUST 22, 2024

A fractional CMO fills this gap by advocating for the customer and aligning marketing efforts with the broader business strategy. A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. 05:44] One word: Branding! And that's a big part of the leadership role. (03:38):

CMO 84

CMO Customer Journey Transform User-Generated 84

AWeber

MAY 31, 2025

They help turn a casual browser into an engaged subscriber, and your next paying customer. Define Your Offer Choose something that solves a specific problem for your audiencelike an ebook, checklist, webinar, or discount. Drag-and-drop editors: Many tools let you customize your page with no coding required. Get My Free Guide).

eBook 61

eBook eCommerce User-Generated Email Marketing 61

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. That’s the magic of inbound, and it’s transforming how businesses find new customers. It’s like becoming a magnet for your perfect customer. What Exactly is Inbound Lead Generation?

CRM 52

CRM Whitepaper eBook User-Generated 52

Businesses Grow

JANUARY 27, 2025

” The case for amplification James told me that the most tangible benefit of the ungated strategy was a connection with a high-potential customer and a podcast interview with this powerful new connection. And, as an added bonus, your SEO person will be happy that along with your visitors, Google will be able to see your content, too!)

Neuromarketing 66

Neuromarketing Marketing Marketers Customer Journey 66

Animalz blog

JANUARY 16, 2025

We fed it several books’ worth of data, used it for everything from analyzing sales call transcripts to technical SEO audits, and compared it to its sibling o1 and archrival Claude. Copy edit long-form content (including newsletters, articles, and eBooks). Believe it or not, we see a world where o1 pro’s cost is worth it.

Price 57

Price Analytics SEO User-Generated 57

Unbounce

JANUARY 6, 2025

From there, youll be able to build funnels that consistently convert visitors into leads , and leads into customers, both short-term and over the long haul. TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Lets do it.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Users also benefit from full customization, easy product importing, and 24/7 support. Mailchimp : Email newsletters are among the most effective ways to reach customers and nurture leads.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Duct Tape Marketing

APRIL 14, 2025

Key Roles & Costs: CMO/VP/Director of Marketing: Average Monthly Salary: $15,363 $29,732 Benefit: Strategic vision and leadership Drawback: Budget breaker for most small businesses Marketing Specialists (SEO, content, email, analytics, etc.): Download The Fractional CMO Agency Model eBook.

CMO 49

CMO eBook Marketing Marketers 49

Buffer Marketing

OCTOBER 28, 2024

😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog. Here's my current setup: I log all my half-baked ideas here and move them along in my custom Kanban board as they progress. Think of this as your cheat sheet for building a powerful marketing tech stack on a budget.

Digital Marketing 107

Digital Marketing Price User-Generated Affiliate Marketing 107

Lusha

NOVEMBER 11, 2024

A prospect is a potential customer who fits your ideal buyer profile but has yet to talk to you. Think of prospects as potential customers waiting to be found. How Leads and Prospects Differ Leads and prospects are both potential customers, but they’re different in key ways: Engagement : Leads have shown interest in your product.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Campaign Monitor

MAY 27, 2025

Many online reviews from ecommerce marketers report facing challenges with Omnisend’s steep learning curve and inconsistent customer support. Inconsistent Support Experience : Customer service quality varies widely according to user reports, with some experiencing delayed responses for urgent issues.

eCommerce 52

eCommerce Price User-Generated CRM 52

Exposure Ninja

APRIL 25, 2025

It powers your Search Engine Optimisation (SEO) , fuels your lead generation, and keeps your brand front of mind across every stage of the buyer journey. It’s the backbone of your SEO strategy , bringing in traffic, building trust, and converting clicks into customers. In 2025, content marketing isn’t optional.

Content Marketing 52

Content Marketing User-Generated PR Marketing 52

SocialPilot

FEBRUARY 12, 2025

Google recently released the top-ranking factors for local SEO, which mentions reviews as a critical ranking factor. This literally translates to this: What your customers say about your business is more important than what your marketing messages convey. This feedback also influences how your prospective customers view your business.

Transform 69

Transform Management User-Generated Education 69

Animalz blog

MARCH 18, 2025

“I onboard customers and they’re like, ‘My boss told me we need to grow impressions by 20%.’ ” In this episode, Parthi explains why his company pivoted from SEO content tools to LinkedIn-focused social selling, and why other marketers should pay attention. . ’ Who cares about impressions?

SEO 62

SEO Education Content Marketing Product 62

Backlinko

MARCH 25, 2025

Change the time frame dropdown to Past 5 years (or a custom timeframe). They use display advertising and sell multiple machine learning ebooks and tutorials. Even the subniches like SEO and content marketing have 100% keyword difficulty. Open Google Trends and enter your blog niche idea.

Real Estate 109

Real Estate Health Affiliate Marketing Non-Profit 109

SocialPilot

APRIL 23, 2025

Turn customers and followers into your brand advocates. Strengthened brand recall: Posting consistently across social channels keeps your brand at the top of your customers minds. Earned links and SEO boost: When PR campaigns gain momentum on social media, they often attract blog mentions, media coverage, and external site links.

PR 40

PR Branding Whitepaper Thought Leadership 40

Search Engine Land

JULY 26, 2024

This couldn’t be further from the truth, especially with changes in search like AI Overviews and the endless flow of trust customers now require. As audiences evolve and AI changes how we search for products, content becomes crucial for reaching new customers and nurturing existing ones. Results aren’t instant. That much is obvious.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Campaign Monitor

MAY 30, 2025

We’ve tested 16 alternatives that might be a better fit due to their superior deliverability, responsive customer service, and more intuitive interfaces. Inconsistent Customer Support – Limited support options with slow response times when technical issues arise.

eCommerce 40

eCommerce Price CRM User-Generated 40

Hubspot Marketing

JUNE 18, 2025

Deeper Customer Understanding Building, running, and testing growth marketing campaigns helps you deeply understand what your buyers want. And only 3% of respondent companies were categorized as “customer-obsessed.” more likely to achieve above-average growth rates than their peers.

User-Generated 116

User-Generated Direct Mail Marketing Marketers 116

Hubspot Marketing

JANUARY 27, 2025

53% do it for customer engagement. 34% do it for SEO-related purposes. While some use it for hard conversions, most blog-producing businesses are just looking for another avenue to get their brand in front of potential customers. 20% are investing in ebooks. 49% do it for lead generation. 53% are investing in podcasts.

Transform 118

Transform Marketing Marketers Thought Leadership 118

Campaign Monitor

MAY 30, 2025

5 (2000+ reviews) Klaviyo Ecommerce brands focused on customer retention Deep ecommerce integrations and predictive analytics Free (paid from $45/month) 4.6/5 Beyond email marketing, Campaign Monitor offers SMS marketing capabilities for customers in the US, Canada, Australia, and UK.

eCommerce 40

eCommerce Price User-Generated CRM 40

Backlinko

JULY 26, 2024

What’s the performance of blogs compared to other channels?

User-Generated 96

User-Generated B2C eBook Content Marketing 96

SocialPilot

FEBRUARY 13, 2025

Bonus: Get your hands on our latest “ Trending Hashtags Ebook ” and start 2025 with a banger. For example, a customer tagging your brand with #MyFitnessJourney can inspire a new campaign hashtag. Hashtag search here works like standard keyword search as they have SEO benefits. What Is a Hashtag?

Social Media Marketing 86

Social Media Marketing User-Generated Marketing Marketers 86

Animalz blog

JUNE 24, 2025

He also believes marketers who don’t spend time with customers are “lazy.” Aditya Vempaty starts with the customer and works backward. At MoEngage, every content program begins with weekly customer research. Every asset needs an external voice, a customer, partner, or influencer, who will help share it at launch.

B2C 62

B2C eBook SEO Customer 62

Duct Tape Marketing

APRIL 30, 2025

Mark challenges the overreliance on SEO, paid ads, and automationurging marketers to reclaim storytelling, empathy, and creativity in their strategy. Building communities and customer advocacy should be a core part of any marketing strategy. And I'm talking about SEO and ads and optimizing, you know, our content and our ad purchases.

Marketing 68

Marketing Marketers Food Marketing Plan 68

SocialPilot

JULY 14, 2025

LinkedIn Business Pages 2025 Update: Hashtags are Gone, Specialisms are In Until early 2025, LinkedIn allowed Company Pages to follow up to three hashtags — a feature used to customize feeds and associate your brand with specific topics. They act as LinkedIn’s version of SEO Tags. Great for thought leadership or SEO-style positioning.

Real Estate 59

Real Estate Thought Leadership User-Generated Tentpole 59