Remove Customer Remove Event Marketing Remove Product Marketing
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How to align teams early with a strategic event workshop

Martech

Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. It’s a familiar scenario for any company that’s ever hosted a large event.

Transform 122
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What Working at an Apple Store Taught Me About Good Event Marketing

Rock Content

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness.

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Event Marketing – The One Secret To Killer Events

Marketing Insider Group

Pam also mentioned that post event – their Listly list “has been awesome for people to post what they blogged about from the event.” ” Jo Roberts is the Senior Product Marketing Manager at MarketingProfs host of their awesome B2B Forum. Help and you will have a customer for life.”

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How to align your martech COE with organizational and go-to-market goals

Martech

Compare that with a traditional industry player that uses martech to deepen customer relationships and create exceptional experiences. Creating a successful martech strategy involves combining a clear understanding of the market with the ability to adapt. Sample goals: Host 10 regional events to generate new sales opportunities.

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How small companies make a big splash with event content

Martech

was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. Influenced by their space, the company baked in a post-event strategy from the beginning. And then probably product marketing. Take a look at what they’re creating.

eBook 117
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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

The Ultimate List of Types of Marketing. Account-based Marketing. Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate Marketing. Conversational Marketing. Controversial Marketing.

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Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way

Adobe Experience Cloud Blog

Your demand generation efforts go beyond just email programs; make sure to involve your customer team. These types of events can be a fantastic opportunity to build your reputation with your existing customer base. Product Marking: Your product marketing team is extremely important in ensuring the success of your event.

PR 132