Martech

JUNE 5, 2025

And for colleges and universities, that means adapting to Gen Z. Gen Z isnt just influencing how institutions market to prospective students. From TikTok and texting to hyper-personalized outreach, this generation demands more than most legacy systems can deliver. Gen Z craves authenticity, not polished brochures.

Gen Z

Martech

OCTOBER 31, 2024

Brands suffering from a trust deficit might be wary of adding new tools to customer experience. Sixty percent of customers said because of advances in AI, brands need to improve trustworthiness, according to a new Salesforce survey, “State of the AI Connected Customer.” ” The trust gap. Why we care.

Gen Z

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. This number goes up to 21% among Gen Z.

Gen Z

Power Digital Marketing

JULY 23, 2025

Learn how fashion brands can evolve legacy positioning to engage Gen Z and retain loyal customers with data-driven strategies for long-term growth.

Gen Z

Martech

MARCH 10, 2025

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

Direct Mail

Sprout Social

OCTOBER 10, 2024

They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. Consider this: Early social media was primarily about connecting existing communities through text-based content and personalized profiles—think custom-coded MySpace page or writing on your friend’s Facebook Wall.

Gen Z

Martech

NOVEMBER 8, 2024

27:33: How do you address Gen Z as an audience for email marketing? 28:58: How do you avoid over-communicating with customers with email and push channels? 19:20: How to navigate Apple’s iOS privacy rules. 26:08: Which way are email marketing budgets going? 36:47: How effective is personalization?

Gen Z

Martech

APRIL 28, 2025

But this isn’t just about adopting new tools it’s about bridging generations to make a real impact. Picture a Baby Boomer engineer with 40+ years of experience teaming up with a Gen Z digital marketer who instinctively understands TikTok’s algorithm. The potential is enormous. But how do we get there?

Transform

Martech

MARCH 24, 2025

More than half (59%) of retailers now offer in-store services like customization and repairs, while 46% provide dedicated spaces for events and community gatherings. Store associates feel the burden of disconnected technology only 17% have access to a unified view of customer data, the report found. 16% buy through messaging apps.

Retail

illumin

JANUARY 14, 2025

Tools powered by AI will let agencies automate time-consuming tasks like optimizing bids in real-time, tracking customer behavior, and refining targeting to increase relevance. As of 2024, 62% of Gen Z consumers are already shopping through social media, and this number is expected to rise.

Gen Z

Scoop.it!

JULY 18, 2024

Of course, it would be impractical to create unique content for every single customer. Customers can be segmented based on any number of characteristics: age, location, income, interests, buying behaviors, and loyalty, just to name a few. You need to do what your competitors are doing: deliver tailored, personalized marketing messages.

Gen Z

Sprout Social

JULY 1, 2025

After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. We built the culture Gen Z now thrives in.” As Dimperio says, “Millennials are both the most skeptical and the most brand-loyal generation.”

Millennials

Duct Tape Marketing

MARCH 27, 2025

Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast , I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z.

Gen Z

Sprout Social

JULY 23, 2024

The brand integrated its entire product catalog into its account and created Pinterest Shopping ads to encourage customers to checkout. Pinterest’s own guidance encourages brands to create full-funnel strategies to cover target audiences across the customer journey.

Gen Z

Buffer Marketing

JULY 23, 2025

Source But don’t mistake that for a Gen Z monopoly. So if you’re only creating content for Gen Z, you may be overlooking a high-intent, high-spending segment just outside that range. This split shows that while Gen Z and Millennials are still the dominant force, 1 in 3 users are older than 35.

Gen Z

Litmus

JUNE 12, 2025

Retailers over-email their customers, with frequency being both the top reason for unsubscribes and a major driver of unopened emails. Younger demographics are more likely to delete after briefly skimming the preview text — 26% of Millennials and 28% of Gen Z. Raw data from the survey can be found here.

Gen Z

SocialPilot

MAY 8, 2025

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. The audience often has common traits that make them ideal customers. of Gen Z prefer short videos, while Baby Boomers like elaborate posts. Take Spotify, for example.

Gen Z

Martech

OCTOBER 1, 2024

Understanding where their customers fit in these trends will help a business make the most out of the holiday push. Higher-income customers are most likely to spend for holidays in the two months preceding a holiday, according to Klaviyo’s survey of over 8,000 consumers globally. Shopping by generation. Mobile shopping.

Gen Z

Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z

Sprout Social

JUNE 26, 2025

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials). In-person events: Live activations (e.g.

Influencer Marketing

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. A bit about each generation: Baby Boomers (1946 - 1964): This classic generation enjoys the finer things in life.

Gen Z

illumin

JUNE 6, 2025

Other brands are staying the course and reaffirming their commitment A quieter marketing approach to Pride Month does not necessarily mean companies are abandoning support for LGBTQ+ employees or customers. Nearly 1 in 4 Gen Z adults in the U.S. trillion in global spending power , Gen Z expects real, year-round allyship.

Gen Z

Martech

NOVEMBER 8, 2024

The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power. To help you get started on this platform, here are two easy steps to consider: Set up custom audiences to re-engage users who have previously visited your site.

Gen Z

Hootsuite

NOVEMBER 28, 2024

Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand. The opportunity is two-fold: Easy purchasing for customers, and fast, low-cost results for your company. The strategy? One-of-a-kind, trackable links attached to Pins.

Gen Z

Hubspot Marketing

SEPTEMBER 16, 2024

As Gen Z and Gen Alpha take hold and become the next class of founders, CEOs, and CMOs, I believe this trend will only continue to grow. At another startup, the customer was engineers, so we never tried to pick on engineers. Meme marketing is just the newest internet-native version of it.

Gen Z

Hubspot Marketing

JULY 21, 2025

Marketers and business leaders will struggle to reach a diverse customer base and make informed decisions with this missing context. Below, I share why traditional KPIs fall short and how metrics that focus on diverse groups are the key to unlocking customer success and brand growth. Whether or not they convert into a customer.

Branding

Hubspot Marketing

DECEMBER 10, 2024

All of these businesses sell custom song lyrics prints. But many of us never make it past that first page, making it essential for brands looking to reach new customers to get closer to the top of the SERP rankings. This means covering the topics your potential customers are looking for, in-depth. SEO has compounding benefits.

SEO

Hubspot Marketing

NOVEMBER 26, 2024

Think about who your current customers are. Survey your customers. And with the majority of TikTok influencers being Gen Z , they‘ll understand how to ensure their content stands out, and increase a brand’s engagement figures.” What are their jobs? Find out where your audience is most active. Look at your competitors.

Social Media Marketing

Martech

OCTOBER 31, 2024

It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. “We said to brands, go find us your best customers and we’ll find more folks that look like them. population.”

Direct Mail

Sprout Social

JUNE 25, 2025

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Consumers—especially Gen Z—aren’t learning about brands through traditional ads or blog posts. Plus, 76% of all users say social media has influenced a purchase in the last six months.

Gen Z

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A CMS is vital in creating personalized experiences and connecting customer touchpoints across all channels. Connecting the customer journey.

SEO

Hubspot Marketing

JANUARY 31, 2025

Jaguars sales have been falling, and theres a real fear that the brand cant rely on its existing customer base. Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. This repeat exposure builds mental availability in the customers mind.

Gen Z

Calvyn Lee Blog

JULY 31, 2025

It improves customer relations and tailors content to specific needs. Question: Which generation is shown to be the most influenced by positive social media interactions, like likes and comments, when making purchasing decisions? Positive customer feedback. Limiting customer interactions to only high-priority issues.

Marketing Mix

Sprout Social

MARCH 27, 2025

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video.

Gen Z

illumin

NOVEMBER 19, 2024

But even though customers are expecting to have to shell out some cash, they don’t want to. Gen Z are hard to please Younger generations are usually a key demographic for retailers. But in 2024 Gen Z is a difficult advertising target. This generation can be difficult to target but spend well.

Shoppers

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In When creating a customized experience for sports fans, make sure to tie it back to your brand. Marketers should think about how deeply they engage sports fans to generate these customer insights. Leagues and sports teams are doing it.

Gen Z