Businesses Grow

JANUARY 8, 2024

The speed of marketing today has vast implications for measurement, customer service, legal, and agency relationships. According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. We want our own place.”

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Businesses Grow

APRIL 1, 2024

Repurpose your content into short-form videos for social and get your expertise into places being scraped to build AI data models (sites like Reddit and Quora, featured snippets in Google, and guest blog/vlog appearances). Further, 32% of Gen Z rely on social media influencers to help them discover brands and products.

Gen Z 126

Gen Z Marketing Marketers User-Generated 126

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. Consumers slide into brands’ DMs for customer service.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Businesses Grow

OCTOBER 3, 2022

There are not many other places to advertise other than digital, and rates have been going up as inventory goes down. Agencies need more places to advertise, and Apple is giving it to them. GenZ media. I am obsessed with GenZ. They are so unlike any other generation and endlessly fascinating. Apple on the move .

Gen Z 132

Gen Z Marketing Marketers Health 132

TechWyse

MARCH 28, 2023

That being said, many interesting updates and campaigns took place, and we’re here to fill you in on all the details so that you don’t get left behind. In their blog, Social Book talks about the significance of International Women’s Day and shares an eye-opening point: women are the main customer group of many brands.

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 117

Gen Z User-Generated Education Food 117

Hubspot Marketing

MARCH 20, 2023

Consumers will know what you care for, and you’ll draw in people who share similar interests and can turn curious browsers into paying customers if they find they truly relate to you. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

JULY 22, 2022

To jump to a broader side-by-side look at how all generations handle each stage of product discovery and purchases differently. Gen Z Overview (ages 18-24). Social media, YouTube ads, and internet search are the top ways Gen Z discover new products. Ads on streaming services beat cable TV for reaching Gen Z.

Gen Z 138

Gen Z Millennials Retail User-Generated 138

Hootsuite

JULY 27, 2022

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. Learn how to sell more products on social media and delight your customers without relying on cookies. That’s a lot of engaged potential customers.

Customer 129

Customer Transform Gen Z Retail 129

Businesses Grow

APRIL 17, 2023

While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. The popularity of this secretive Discord channel is an example of a marketing challenge I discussed with Sara Wilson on a recent podcast episode called Why Gen Z is Hiding out in Digital Campfires.

Gen Z 86

Gen Z Social Media Marketing User-Generated Education 86

Hubspot Marketing

MAY 8, 2023

Another powerful earned media asset is content from your very own satisfied customers who might share their pleasant experiences on social media, review sites, or other channels. Also known as user-generated content , assets created by happy customers are a great way to promote your brand in an authentic and credible way.

Gen Z 130

Gen Z Millennials Marketing Marketers 130

TechWyse

JUNE 26, 2023

In fact, this June, we saw a number of live concerts, food festivals, exhibitions and performances taking place. Meta’s “Performance 5” framework provides data-backed tactics that align with the latest changes that have been taking place. But there are also many other ways to have a fun time without getting drenched.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Digital Marketer

MAY 4, 2023

As a result, customers are placing a higher value on the overall shopping experience than ever before. Customer journey optimization works to raise overall customer satisfaction (CSAT) and promotes growth in your business. What is customer journey optimization? What is customer journey optimization?

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Businesses Grow

SEPTEMBER 25, 2023

You prepare ideas and pitch them to your customer, secure funding, explore creative options, finalize the creative, obtain legal approval, buy media space, and then execute the campaign. Gen Z punches above their weight in its influence on culture, music, fashion, and business. And it was all about cookies (the yummy kind).

Gen Z 126

Gen Z Transform Marketing Marketers 126

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed? Keen to get started?

Gen Z 338

Gen Z Price Target Market Customer 338

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Why Should Marketers Care About Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Buffer Marketing

APRIL 18, 2024

Whether you're ready to dive in and incorporate 3D mascots and characters or prefer to dip your toes in with strategically placed 3D graphics, the options are bountiful. It’s great for brands looking to attract rebellious audiences and appeal to Gen Z online.

Gen Z 105

Gen Z Branding Transform Food 105

Sprout Social

JUNE 28, 2021

According to research conducted by the Harris Poll, on behalf of Sprout Social, 43% of Generation Z and 49% of Millennials have purchased directly from a social media platform. And that number is expected to rise as the consumers most likely to purchase on social media—Millenials and Gen Z—have increasingly more spending power.

Gen Z 106

Gen Z Transform Millennials Shipping 106

Martech

AUGUST 12, 2021

This demand is anticipated in particular from the rising group of Gen Z consumers who are acquiring real purchase power — although, across the board, customers can be slow to adopt new in-store technologies. In store, customers are looking to discover something that they simply cannot get at home in the same way,” said Schwarz.

Gen Z 115

Gen Z Customer Retail Entertainment 115

Scoop.it!

JULY 20, 2023

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. The more places you publish the content, the better.

Customer loyalty 72

Customer loyalty Gen Z Customer Key Performance Indicator 72

Search Engine Land

MAY 13, 2024

Unlike in a normal library, customers want answers to their questions and are not looking for books to read from front to back. Customers constantly approach with questions (queries), eager for answers. For your library to be successful, you’ll need to return better answers that save customers time than other libraries.

Gen Z 113

Gen Z Transform SEO Millennials 113

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 92

Gen Z User-Generated Entertainment Millennials 92

Martech

FEBRUARY 2, 2022

On the social side, Denny’s aims at connecting with younger Gen Z consumers, while maintaining their presence with Gen X and Boomers. Read more: 2022 Predictions: Customer Experience & Digital Experience. Innovating customer experience. Millennials are at the center of Denny’s strategy, according to Dillon.

Gen Z 99

Gen Z Customer Millennials Law 99

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. Image Source Google has noticed this switch, with one of its executives even saying that Google Search and Maps have lost searchers in younger generations who instead turn to apps like TikTok and Instagram to look for places to eat. 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hubspot Marketing

AUGUST 15, 2022

In other words, social media is the next frontier of e-commerce, and DMs are the future of customer service. In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. 1 in 4 people age 18-24 have used social media DMs for customer service in the past three months.

Gen Z 102

Gen Z Millennials Shoppers Retail 102

Lynton Web

JANUARY 29, 2024

Customer service : 55% of businesses predict that most people will turn to chatbots over search engines for answers in 2024. A solid chatbot strategy will make your customers feel like they’re talking with a human AND help them get the answers they seek. Your customers are smart and know when content doesn’t sound human.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hootsuite

JUNE 28, 2023

Everyone uses dark social It’s not a matter of if your customers use dark social platforms, it’s which ones. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. You can also customize Ow.ly Talked on the phone?

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past.

Gen Z 126

Gen Z Content Marketing Marketing Marketers 126

Hubspot Marketing

DECEMBER 13, 2023

Enter SEO for Pinterest, an underrated yet effective strategy that empowers consumer brands to connect with customers and boost revenue through social selling. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. Why Pinterest? 10 Beginner Tips for Pinterest SEO Just getting started?

Gen Z 100

Gen Z SEO Real Estate Millennials 100

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Martech

APRIL 7, 2022

Games and gamers are already using decentralized virtual environments And they are a core audience for brands looking for newer, younger customers they can’t find through other channels. For Gen Z, 80% consider themselves gamers. Brands like Acura see metaverse activations as a way to reach untapped audiences and new customers.

Gen Z 112

Gen Z Advertising Advertisers Marketing 112

Search Engine Land

FEBRUARY 1, 2023

About 70% of Gen-Z age people who play games do so with the intention of just virtually “hanging out,” and not actually playing. A Deloitte study found that Gen Z and Millenials spend on average about 11 hours a week playing video games. Playing video games is no longer considered anti-social behavior.

Gen Z 92

Gen Z Advertising Advertisers Branding 92

Marketing Insider Group

FEBRUARY 4, 2020

Skeptical Gen Z and millennial consumers have lost trust in official messages. Follow the lead of today’s leading companies into employee-generated content. As the Influencer Marketing Hub team points out, the secret to its success is the very nature of the Internet: it’s “a highly social place.”.

Gen Z 112

Gen Z Whitepaper Millennials Transform 112

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. It’s too early to tell, but we know for sure that this is one place you should be if you’ve got something to sell. Delight your customers and improve conversion rates. You’ll increase sales.

eCommerce 93

eCommerce Gen Z User-Generated Retail 93

Search Engine Land

JANUARY 27, 2023

Gen Z users in the U.S. Studies show that people trust what other people (clients, customers, and suppliers) have to say rather than what business owners display on their websites. Advanced search is also available when you’re logged in, letting you get customized search results for specific date ranges, people, and more.

Gen Z 126

Gen Z Fashion Food Entertainment 126

Many Chat

JULY 13, 2022

Instagram Stories are a powerful tool to help you reach more customers, build relationships and make more money on Instagram. Instagram Stories are a powerful way to build relationships with your target audience, engage with customers and drive sales. To change this cover: Click the Story Highlight you want to customize.

Gen Z 90

Gen Z Customer Fashion User-Generated 90

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. In second place is Brazil at 27 million. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102