Hubspot Marketing

JULY 25, 2024

This enables marketers to quickly generate a variety of content, testing, and refining different approaches and messages without the logistical constraints of traditional video shoots. Video personalization and customization are must-haves. Enhance the Tools You Already Use Not sure where to start?

Transform 135

Transform Logistics CMO Marketers 135

Martech

JANUARY 27, 2025

Multi-functionality: Agentic AI can integrate various AI techniques and models, allowing it to perform a wide range of tasks across different business functions, from customer service to supply chain management.

Logistics 125

Logistics User-Generated Market Trends Management 125

Martech

FEBRUARY 12, 2025

From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools. Technology providers are rapidly developing AI agents for various jobs to be done and are now selling them to businesses and customers alike.

Transform 127

Transform Logistics User-Generated Marketers 127

Hubspot Marketing

NOVEMBER 7, 2024

The real challenge is getting that product in front of the right customers — repeatedly, and at scale. In my experience, many founders either get stuck trying to sell to fewer customers at a higher price or chase thousands of lower-priced customers. Acquire thousands of customers at your current price point.

Inbound Marketing 119

Inbound Marketing Logistics Price User-Generated 119

AWeber

JUNE 18, 2025

From building a storefront to handling payments, logistics, and marketing—Sellvia gives users everything they need to succeed. 😫 The Problem: Customer Follow-Up Was Time-Consuming and Inconsistent As Sellvia grew, so did the challenge of re-engaging their customer base. 🚀 Want Results Like These?

Logistics 94

Logistics eCommerce User-Generated Education 94

Hubspot Marketing

OCTOBER 31, 2024

He realized that SEO-driven content that addressed common travel questions — like visa applications and logistics — was losing its impact, as AI could easily churn out that kind of information. One of the best ways to jumpstart your personality-driven content strategy is by rethinking how you structure and hire for your marketing team.

Logistics 125

Logistics CMO SEO Education 125

Backlinko

JANUARY 6, 2025

Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Then invest thousands in inventory and marketing, hoping customers will buy. Talk to your customers. They turn customers into fans who drive growth through word-of-mouth. You follow trends. Just listen.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Hubspot Marketing

SEPTEMBER 25, 2024

Lead scoring is the process of assigning values, often in the form of numerical “points,” to each lead you generate to evaluate the likelihood of them becoming a customer. This process helps sales and marketing teams prioritize leads, respond to them appropriately, and increase the rate at which those leads become customers.

Logistics 112

Logistics Analytics Inbound Marketing Finance 112

Jeff Bullas

NOVEMBER 11, 2022

Amazon can also store and deliver your products globally without you having to worry about logistics or storage. Starting an e-commerce store on Amazon is one of the easiest online businesses to start, as you can use the platform to research the best product to sell and find that product.

Logistics 290

Logistics Affiliate Marketing eBook Market Segmentation 290

Martech

OCTOBER 31, 2024

As PebblePost founder Lewis Gersh told me almost 10 years ago, a customer can go to a retailer website, look at some shirts and blazers, and then leave without purchasing — and a 4×6 postcard with an offer on an apparel purchase could be sent out within 24 hours of her visit. . “We use real customer data from brands,” said Ross.

Direct Mail 134

Direct Mail Retail Gen Z Marketers 134

Martech

MARCH 23, 2022

“Reverse logistics is something I love — it’s so neglected,” he told us. ” Easy returns enhance the customer experience, but they solve major problems too for retailers who can have millions of dollars of unpaid inventory waiting to be returned to them. That’s what I learned with Amazon’s reverse logistics.

Customer 125

Customer Logistics Shipping Retail 125

Litmus

JULY 31, 2024

At the same time, it doesn’t require the database confidence, connections, or operational logistics to make it happen. When you use this tool set effectively, you can create dynamic and effective customer journeys that both delight your audience and increase conversions.

Logistics 110

Logistics Customer Journey Copywriting User-Generated 110

Jeff Bullas

FEBRUARY 6, 2023

shipping and delivery Oh… and don’t forget customer support! There are several reasons to use Amazon’s FBA (Fulfillment by Amazon) services: Convenience : FBA takes care of storage, shipping, and customer service for you, allowing you to focus on sourcing and selling products. Then you need to produce it. The list goes on!

Shipping 264

Shipping Manufacturing Logistics Retail 264

Jeff Bullas

FEBRUARY 14, 2023

Amazon can also store and deliver your products globally without you having to worry about logistics or storage. Why it matters Starting an e-commerce store on Amazon is one of the easiest online businesses to start, as you can use the platform to research the best product to sell and find that product.

Logistics 262

Logistics Affiliate Marketing eBook Market Segmentation 262

Martech

JANUARY 7, 2025

You are planning a large marketing event for customers and prospects. This includes creating promotional materials, using email marketing, social media, and our website to reach customers and prospects. What are the top five duties the marketing manager performs to support this large event? Email: Business email address Sign me up!

Key Performance Indicator 108

Key Performance Indicator Logistics Marketers Marketing 108

Martech

JULY 7, 2025

Marketers often face challenges such as optimizing ad placements, pricing strategies, and supply chain logistics. Marketers could gain deeper insights into customer preferences and behaviors, allowing for more accurate forecasting and personalized marketing efforts.

Logistics 69

Logistics Marketers Marketing Analytics 69

Hubspot Marketing

DECEMBER 10, 2024

From customized agendas to personalized networking suggestions, making attendees feel recognized as individuals fosters a deeper connection. Delta knows that when their customers are comfortable, they are happy and they go the extra mile to ensure that comfort is at the forefront of the consumer experience. Curate comfort.

Transform 123

Transform Logistics Energy Communications 123

Search Engine Land

OCTOBER 7, 2024

Successful brands connect with buyers across multiple channels, provide a seamless customer experience and harmonize digital and physical operations. The program also includes: Built-in customer service. This also opens up the opportunity to showcase in-store branding and customer service. Real-time inventory synchronization.

Logistics 73

Logistics Retail Shoppers Customer Journey 73

Hubspot Marketing

FEBRUARY 4, 2025

Its power to attract and close customers for pretty much any industry is undeniable, but thats only if you know how to navigate and optimize the anatomy of a Facebook Ad. And thats on top of all the budget , strategy , and setup logistics. Lets be honest: advertising on Facebook successfully is not easy. How much text is too much?

Real Estate 115

Real Estate Logistics Energy Retail 115

Hubspot Marketing

OCTOBER 29, 2024

Everything from sales to customer acquisition to ecommerce trends is different when you’re selling to businesses online. Instead of selling to a single customer with a single need, you’re essentially selling to a team of people who may have multiple challenges to address. For one, B2B ecommerce involves multiple decision-makers.

eCommerce 132

eCommerce B2C Manufacturing Retail 132

Hubspot Marketing

APRIL 25, 2025

We encourage you to customize the template according to your individual needs and your organization's goals. This is where youll record the logistics of each email, like when its being sent out and whos sending it. Lets explore how it works, shall we? Step 3: Fill out the templates Email Planning' section.

Marketing Plan 117

Marketing Plan Email Marketing Logistics eBook 117

Hubspot Marketing

OCTOBER 11, 2024

But by partnering with a delivery service like Instacart, I now have a way to sell my products to people in their home, and without the need to worry about the logistics involved with food delivery. B2B2C Marketing Strategy Example 3: Apple Moving on to the tech industry, Apple is an excellent example to look at for a few reasons.

Manufacturing 134

Manufacturing B2C eCommerce Marketers 134

Sprout Social

JULY 30, 2024

That could include things like: Logistics: Clarify the scope of work, the content approval process, which platforms and accounts the content will be posted on, your payment terms and intellectual property ownership. An influencer could affect your brand in unexpected ways, so you need to be able to zoom out and see the big picture.

Influencer Marketing 122

Influencer Marketing Branding Health Logistics 122

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

Customer Journey 107

Customer Journey SEO Logistics Customer 107

Martech

MAY 19, 2022

“Make sure that when you are dealing with customers you are updated them along the way in terms of what’s happening,” said Richardson.”If “Well why wouldn’t you do the same for your customer? Not just with your customer, but with your employees. Not just with your customer, but with your employees.

Customer 123

Customer Manufacturing Logistics Food 123

Animalz blog

AUGUST 12, 2024

Startups tend to do things that don’t scale, and there’s some unintuitive logic in the processes we use internally for things like customer support. How do you balance between what you write and what they do, both in terms of logistics and approval processes? You clearly have other people on your team working on content.

Shipping 117

Shipping Logistics Thought Leadership Product 117

Duct Tape Marketing

JANUARY 22, 2025

Jacqueline shared how traditional focus groups often fail to provide actionable customer insights and why a new approach is essential for B2B marketing success. Jacqueline Liebermans Anti-Focus Group revolutionizes the way brands approach customer insights, brand strategy, and marketing innovation. John Jantsch (05:26.733) Yeah, okay.

Logistics 73

Logistics Transform Branding Customer 73

Lynton Web

FEBRUARY 4, 2025

This leads to overselling, stockouts, and awkward conversations with customers about products that aren't actually available. Tracking product relationships becomes nearly impossible when managing complex relationships between products, deals, and customers across multiple platforms.

Transform 52

Transform Management Customer CRM 52

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. Customer Experience and Support AI brought better customer interactions and support, too. Pro tip: Try out A/B testing for your social media posts.

Transform 121

Transform User-Generated Marketers Marketing 121

Hubspot Marketing

MARCH 17, 2025

We really wanted to design a custom pair of pickle cowboy boots, Quinn recalls. Quinns team handled the logistics, Twang donated products, and both companies shared the results with their social networks and influencers. The answer was Texas-based luxury boot company Miron Crosby. Though that makes it sound a lot easier than it was.

Gen Z 83

Gen Z Logistics Branding Advertising 83

Search Engine Land

SEPTEMBER 25, 2023

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. During the purchasing decision process, a customer navigates a rich landscape of exploration and contemplation. This leads to more impressions, traffic and increased brand loyalty.

Customer Journey 125

Customer Journey SEO Customer Logistics 125

Hubspot Marketing

DECEMBER 4, 2024

Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. Build a customer profile. It’s just too expensive for our target customer.” Define your content objectives and voice.

Education 100

Education Logistics Promotion Advertising 100

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Customer 124

Customer Price Transform Logistics 124

Welcome Software

JULY 11, 2024

We talk about optimizing logistics, streamlining fulfillment, and getting products to customers quickly. But while most businesses focus on streamlining logistics and fulfillment, there's a hidden bottleneck many overlook: the influence of content in increasing conversions and improving loyalty. And customer reviews?

Transform 45

Transform Logistics Automobile Manufacturing 45

Neil Patel

MARCH 2, 2021

What if I told you there’s a way to get rid of the bulk of your seller admin and focus solely on helping a single customer who will sell your products for you? It’s a good option for businesses who don’t want to deal with selling directly to customers. Logistical Requirements. You’ll send the stock.

Logistics 141

Logistics Shoppers Non-Profit Shipping 141

Neil Patel

JUNE 8, 2021

Since the manufacturer alone is responsible for delivering products, this channel generally makes it impossible to have a high number of customers. The benefit is that this makes it possible to sell larger volumes and sell to a range of customers. Now you know the types and methods available for products to reach customers.

Manufacturing 145

Manufacturing Logistics Retail Real Estate 145

Duct Tape Marketing

AUGUST 7, 2024

Kevin Rains shares strategies for effective retreat planning and execution, emphasizing the need for clear goals and robust logistical support. 16:29] What are the logistics for hosting events? Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! Are there unique challenges or advantages? [16:29]

Transform 81

Transform Logistics Food Place 81