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AI can find your ideal customers, but only humans can build real relationships

Martech

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

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How to Target Millennials Through Paid Ads

Neil Patel

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. While effective for simple, repetitive tasks, they lacked the ability to adapt to more complex customer needs. Now: Basic recommendations aren’t enough anymore.

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How to Identify Your Ideal Target Markets for Paid Campaigns

Neil Patel

What’s far more important is getting your target market right. Your target market is the people you want to buy your product or service. Some are existing customers, while others may never have heard of you. Demographics are actually subsets of a target market. Millennials or Zoomers?

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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials). In contrast, older generations have different priorities.

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Brand Strategy 101: How to Create Impactful Branding

Neil Patel

Ensures your team can clearly articulate your USP: Include examples of how your product or service helps customers so everyone understands how to promote your brand. Defines your brand’s identity: Outline clearly what your brand stands for and how you want it to be perceived by your customers so your team can easily convey that identity.

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How to Segment Your Audience for Successful Lifecycle Marketing

Litmus

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. When done well, this approach builds loyalty and keeps customers coming back.

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