Martech

SEPTEMBER 18, 2023

This also includes conversion swapping and audience pairing in linked Google Ads accounts for opted-in properties. The update will impact anyone who has not opted out of automatically created GA4 properties. What if you didn’t opt out in time? Who is impacted? Get MarTech! In your inbox.

Analytics 122

Analytics Advertising Advertisers Product 122

Buffer Marketing

APRIL 23, 2024

It helps you show your value with data, highlight past work experience, and make a good first impression on a brand.”  I spoke to content creators and influencer marketing team leaders to get their best advice for creating media kits that stand out.  Bloggers will want to include website pageviews as well.

Influencer Marketing 93

Influencer Marketing Social Media Marketing Price Fashion 93

Search Engine Land

JANUARY 23, 2024

Smaller budgets, limited data and an emphasis on quick ROI mean that SMBs can’t simply replicate the strategies of big brands. At the very least, it will take more time for data to be collected and the systems to learn, but not every business is willing or able to wait for something that might eventually work for them.

Advertising 110

Advertising Advertisers Shipping Marketing Mix 110

Martech

JANUARY 4, 2023

The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. The board found this to be in violation of the EU General Data Protection Regulation (GDPR). Why we care. The reaction of marketers to this news might be mixed.

Advertising 145

Advertising Advertisers Law Place 145

Search Engine Land

JANUARY 18, 2024

The research conducted by Consumer Reports indicates that, on average, an astonishing 2,230 companies actively share data about each user with the social networking app. In some instance, users had their data shared with Facebook by as many as 7,000 companies. Why we care. How the study worked. US statistics. What Facebook is saying.

Non-Profit 122

Non-Profit Branding Advertising Advertisers 122

Martech

JANUARY 8, 2024

It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. Now, it seems as though every massive tech company on the internet is restricting the flow of consumer data on their own devices, operating systems and platforms.

Analytics 127

Analytics eCommerce Advertising Advertisers 127

Martech

OCTOBER 19, 2023

Banish writer’s block, improve SEO and save time using HubSpot’s AI-powered blog post generator , which uses a combination of ChatGPT and Semrush data to create blog post topics, meta descriptions, suggested titles, outlines and more.

User-Generated 119

User-Generated Thought Leadership Customer Journey Management 119

Search Engine Land

APRIL 9, 2024

After thorough investigation, researchers concluded that brands and marketers should consider the following to enhance their performance on LinkedIn: Opt for multi-image posts for maximum engagement. Key findings. Prioritize video content to increase the likelihood of your posts being shared on LinkedIn. Multi-image posts.

Analytics 120

Analytics Branding Management Search Marketers 120

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. Put me in the Primary tab because I want my messages to stand out.”

Email Marketing 85

Email Marketing Promotion Retail User-Generated 85

Search Engine Land

AUGUST 9, 2023

Google wants AI to be able to mine all digital content unless publishers opt out. However, this is the first time that Google has suggested an opt-out clause as a solution to address past concerns. Why we care. If copyright laws do change, the onus will be on brands and publishers to stop AI from mining their content.

Law 96

Law New Technology Place Search Marketers 96

Martech

OCTOBER 17, 2023

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. Data Guardian uses AI-enhanced trust scoring and auditing to protect privacy as well as to increase visibility into media partner performance. Get MarTech! In your inbox.

Marketing 123

Marketing Marketers 123

Search Engine Land

DECEMBER 19, 2023

Google denied the accusations but began giving advertisers the choice to opt out of the SNP a week later. ” “As an FYI, looking at data from October, over 90% of SPN impressions were from Top 100 sites and apps, including YouTube.” Why we care. ” What did Adalytics say?

Branding 111

Branding Advertising Advertisers Place 111

Search Engine Land

DECEMBER 12, 2023

Spend the first few weeks of your budget on acquiring traffic and data. Monitor search terms data to apply negative keywords and filter out unwanted traffic. I don’t generally recommend that lead gen accounts move straight into Performance Max without first building out Search, as those that do so tend to fail at a higher rate.

Non-Profit 130

Non-Profit eCommerce CRM User-Generated 130

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Expanded insights and data management capabilities with limit increases. More customizable controls for managing double opt-in. How has it been for you?

Law 109

Law Management CRM Education 109

Search Engine Land

NOVEMBER 10, 2023

While this was something that advertisers could previously opt out of via the audience bid modifiers in campaign settings, this option was removed starting Feb. Therefore, any advertiser wanting to opt out of the expansion should implement website exclusions while actioning the following solution.

Advertising 116

Advertising Advertisers Customer Search Marketers 116

Customers.ai

NOVEMBER 7, 2023

iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in. With significantly less audience data, retargeting on channels like Google Ads and Facebook became more complicated and less fruitful. is the solution to do this.

Outbound Marketing 122

Outbound Marketing Advertising Advertisers User-Generated 122

Search Engine Land

MARCH 28, 2024

The additional insights will enable creators to make data-led decisions to tailor their content strategy more effectively to specific audience preferences and improve audience retention. ” “If at any time you decide you do not want to receive pre-check notifications, you can easily opt-out. Why we care. Deep dive.

Analytics 95

Analytics Transform Search Marketers Branding 95

Martech

JANUARY 9, 2023

Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Google Analytics now has the ability to combine observed data and unobserved data. Unobserved data: How it works and why it matters.

Analytics 119

Analytics Transform Law eCommerce 119

Martech

OCTOBER 27, 2023

Initially this will be an opt-in feature like Apple’s Ask App Not to Track. Although it’s not the first to offer IP address protection, “Google appears to be going harder than most of the big players,” said Aaron Grote, VP of digital products at data-driven agency Stirista. “This is rolling out to Chrome.

Marketing 120

Marketing Marketers Advertising Advertisers 120

Hubspot Marketing

SEPTEMBER 22, 2023

2023 SMS Marketing Usage Data & Results Based on the compelling trends from 2023, SMS marketing plays a crucial role for businesses in 2024. Harnessing the capabilities of AI, you can leverage customer data and insights to create tailored SMS campaigns that resonate with your recipients. Check out HubSpot's newest AI tools. >>

User-Generated 103

User-Generated Key Performance Indicator Communications Marketing 103

Search Engine Land

MAY 29, 2023

Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. Data will be available in near real-time and won’t be sampled on the new dashboard. Opting out. The dashboard. Popular pages. Device breakdown.

Advertising 102

Advertising Advertisers Analytics 102

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. The digital media scene has had a shake-up since 2024 began.

Advertising 98

Advertising Advertisers Transform Law 98

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Schedule your data hygiene regularly (e.g.,

Customer Acquisition 131

Customer Acquisition User-Generated Marketing Marketers 131

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. Data privacy compliance in marketing Courts are increasingly holding companies accountable for flouting data privacy regulations.

Transform 98

Transform User-Generated Marketing Marketers 98

Martech

NOVEMBER 2, 2023

The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). First-party data is considered the gold standard of customer information by marketers. No details have been released yet about what that “ad experience” is likely to be.

Advertising 125

Advertising Advertisers Customer Marketing 125

Search Engine Land

FEBRUARY 2, 2023

But ICYMI, Google has once again reminded us that Universal Analytics (UA) will stop processing data on July 1. If you don’t want Google automatically creating GA4 properties for you, you may opt-out via the instructions in this link. Universal Analytics standard properties will stop processing data on July 1, 2023.

Analytics 99

Analytics Advertising Advertisers Management 99

Lynton Web

JANUARY 12, 2024

It's about attracting and retaining individuals who find genuine value in your brand, using tactics like opt-in incentives and quality content offerings. Dive deep into audience data to understand different segments' unique needs and preferences. It requires patience, care, and strategy.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. Article 7(3):?.

Law 136

Law eBook Whitepaper Email Marketing 136

Martech

MARCH 6, 2024

Here’s what you need to know The updates primarily impact those blasting out a large volume of emails, including newsletters, particularly over 5,000 emails a day to Gmail addresses. Gone are the days of complex opt-outs. Intent data. Deep intent data can boost conversion rates from 6% to 10% , per Gartner.

Energy 113

Energy Non-Profit Real Estate Health 113

Vertical Response

SEPTEMBER 18, 2023

It also requires businesses to include a valid postal address, opt-out instructions, and a clear indication that the message is an advertisement. GDPR: The General Data Protection Regulation (GDPR) is a set of data protection laws that regulate how data is collected, processed, and protected within the European Union (EU).

Email Marketing 73

Email Marketing Law Marketing Marketers 73

AWeber

FEBRUARY 7, 2024

Email personalization allows you to create more targeted emails that stand out in the inbox. Think of the result or action you want your subscriber to achieve, now call it out. Since these people didn’t opt-in to hear from you, they begin to mark your messages as spam. AWeber has resources to help you write amazing emails.

Email Marketing 105

Email Marketing Marketing Marketers Energy 105

AWeber

MAY 10, 2022

This is why one of the proven best practices of email marketing is to use “double opt-in.” In this post, we’ll cover: What double opt-in is Double opt-in versus single opt-in An example of how double opt-in works The pros and cons of each sign up setting How to set up double opt-in Common mistakes people make when they set up double opt-in.

Email Marketing 120

Email Marketing Food Customer Place 120

Search Engine Land

JULY 27, 2023

The new feature, which will display data collected through its Universal Event Tracking Tag, aims to help marketers better understand their campaign’s performance in terms of engagement. Data will be available in near real-time and won’t be sampled on the new dashboard. New data signals. The dashboard. Average active time.

Advertising 88

Advertising Advertisers User-Generated Search Marketers 88

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. Engagement data (email open rates, social media engagement, etc.) Engagement data (email open rates, social media engagement, etc.)

Customer Journey 96

Customer Journey Transform Customer Acquisition Price 96

Vertical Response

MARCH 8, 2024

Should one be out of place or compromised, it could affect the entirety. Engagement stands out as one crucial segment within this intricate picture—it can have considerable influence over your sender score due to its direct link to sender reputation. To circumvent these digital pitfalls, adhere to several key best practices.

Email Marketing 90

Email Marketing Communications Law Transform 90

Search Engine Land

SEPTEMBER 28, 2023

Now you can decide whether your website should opt out of helping Google improve its AI products. In Robots.txt is not the answer: Proposing a new meta tag for LLM/AI , Search Engine Land contributor argued why using robots.txt for managing data usage in LLMs is the wrong approach. Is this the right answer?

User-Generated 145

User-Generated Management Product SEO 145

Search Engine Land

FEBRUARY 24, 2023

If you do not opt-out of auto migration by February 28, 2023, Google will transition your UA account to GA4 without any custom strategy. It’s a completely new platform – built from the ground up to collect, process, and report on data differently than before. GA4 is much more than just a new “version” of Google Analytics.

Analytics 134

Analytics Digital Marketing Customer Marketing 134