Rock Content

MARCH 14, 2024

Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. The Personalization Imperative: The Future of Content Marketing By prioritizing your audience’s needs and creating content that resonates on a personal level, you’ll achieve your marketing goals.

Whitepaper 97

Whitepaper User-Generated eBook Health 97

Rock Content

NOVEMBER 5, 2023

Understand our target market Before you can decide which types of marketing should receive priority when setting your marketing budget, you need intimate knowledge of who you’re marketing to. Examples include blog posts, ebooks, SEO content, and video marketing content.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Vertical Response

APRIL 4, 2022

What if you were ignoring one of the most powerful marketing tools in your arsenal? When it comes to digital marketing, it’s easy to throw money at many different solutions without seeing any real results. But there is one solution that offers both amazing results: mass email marketing.

Email Marketing 78

Email Marketing Millennials Marketing Marketers 78

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. The synergy of these types of digital marketing components is a powerful force.

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83

Search Engine Land

JANUARY 11, 2024

While there are undoubtedly many other applications of these technologies for SEO and digital marketing, my aim with this analysis is to: Inspire you to think creatively about available machine learning APIs and how you use them daily.

Transform 132

Transform SEO User-Generated Whitepaper 132

Rock Content

MARCH 28, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. You can download the full ebook here ! It covers everything from identifying target markets to creating a content strategy to measuring success. So get your notepad open and hop in with me! See you there!

Branding 73

Branding Global Marketing Fashion Whitepaper 73

Customers.ai

JANUARY 8, 2024

Creative Email Capture Whether it’s newsletters, lead magnets, ebooks, or whatever, you need to get creative in capturing user emails. We have to evolve our outbound lead gen to 1-to-1 target marketing. Stay Informed and Agile Life comes at you fast, especially in the B2B digital marketing space.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Exposure Ninja

APRIL 5, 2022

There’s so much to understand about a business and its target market that could (and should) influence the structure and design of any website build or redesign. What your target market looks like (and how they behave). What your target market is searching for (and what kind of content best helps them).

eBook 52

eBook eCommerce User-Generated Target Market 52

Unbounce

OCTOBER 20, 2023

Your primary messaging and call to action must be above the fold (the bottom of the screen for the average browser resolution of your target market). Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

OnPassive Marketing

MAY 18, 2022

Inbound marketing campaign attracts more customers than traditional marketing campaigns. There are many different inbound marketing strategies you can use, follow this guide to create your inbound marketing campaign. Define Your Target Market. Research The Best Ways To Reach Your Target Market.

Inbound Marketing 65

Inbound Marketing Non-Profit Traditional Marketing Customer Acquisition 65

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Is your digital marketing underperforming ?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Rock Content

SEPTEMBER 20, 2023

Use storytelling techniques to connect with your target audience. Examples of content types to consider using include: Blog posts Videos Social media postings Interactive content eBooks Webinars Demos Free trials 6. Understand your target market and audience preferences to determine the most effective content formats.

Marketing Strategy 69

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 69

OnPassive Marketing

APRIL 22, 2022

You can use several simple strategies to create a successful marketing funnel. First, create a marketing plan. This will help you understand what you need to do to reach your target market and generate leads. Next, create content that resonates with your target market. C reating a n o pt- i n f orm.

Social Media Marketing 58

Social Media Marketing eBook Marketing Marketers 58

Rock Content

SEPTEMBER 20, 2023

The act of identifying these shared similarities among various groups is referred to as market segmentation. Clearly define why your target market should sign up for your new service or purchase your new product. By understanding your value proposition, you can then use it to guide all your marketing efforts.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

Rock Content

MARCH 21, 2023

We can say that, nowadays, the common language means to speak several languages; or even more than that, it means to speak the language of the market with whom we are doing business. Not dominating languages itself, but the part of speaking the language of the target market. You can download the full ebook here !

Global Marketing 75

Global Marketing Marketing Strategy SEO User-Generated 75

CXL

MAY 27, 2022

Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups. The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. He’s done so with the same motivation: helping people.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Exposure Ninja

APRIL 11, 2023

Is your digital marketing underperforming ? Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. What kind of language resonates with your target market? Underwhelmed by your digital marketing agency?

eBook 59

eBook Transform Analytics Content Marketing 59

CXL

JUNE 2, 2022

LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail. The first two touchpoints ( display advertising and a targeted marketing email) introduce the brand, looking to generate awareness before the SDR makes contact.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

DIY Marketers

JANUARY 17, 2022

Just because Google gives you articles with a mish mash of digital marketing tactics doesn’t mean that you should try them all. Focus on those internet marketing ideas that most closely match your natural strengths and inclinations. How to Promote Your Business With Content Marketing. Optimize Your Website.

Promotion 98

Promotion Marketing Marketers Advertising 98

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. This kit includes a marketing plan that guides you through market research, target market, channels and vendors, and more.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Exposure Ninja

MARCH 7, 2024

Is your digital marketing underperforming ? Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. Underwhelmed by your digital marketing agency? Is your digital marketing underperforming ?

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

Is your digital marketing underperforming ? Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. Underwhelmed by your digital marketing agency? Is your digital marketing underperforming ?

Transform 52

Transform SEO COS Digital Marketing 52

Hootsuite

JULY 21, 2022

Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels. It could be an ebook download, newsletter sign-up, product purchase, free trial request, or any other conversion you value. Total goals completions / total visits by target market) x 100.

Promotion 113

Promotion Finance Analytics User-Generated 113

Adobe Experience Cloud Blog

MARCH 2, 2016

It is a strategic approach to lead generation in which your time and resources go into targeting a key group of specific accounts. Last week, the FlipMyFunnel conference brought together some of the top digital marketers in the Bay Area for another stop in a multiple-city roadshow focused on account-based marketing (ABM) and sales.

Thought Leadership 91

Thought Leadership Marketing Automation Platform eBook Marketing 91

Rock Content

OCTOBER 13, 2020

In competitive markets, it is common to see CMOs investing too much in attracting new leads to reach their conversion goals. Yes, keeping new clients coming is crucial in any Digital Marketing strategy. That involves getting to know the various benefits it brings to a Digital Marketing plan and its business.

Customer loyalty 59

Customer loyalty Customer Branding Shipping 59

Hubspot Marketing

JANUARY 10, 2024

I'll go through the basics of how retargeting works , explain how you can use it to support your larger marketing goals, and outline an example of a Facebook Ad retargeting campaign. The personalization of a separate ad promoting a collection, aimed at a segment of your target market, is one example of how retargeting can be successful.

User-Generated 107

User-Generated Advertising Advertisers Product 107

Bannerflow

JULY 12, 2019

As a digital marketer, you most likely will have heard of programmatic advertising. Which DSP offers the most reach, segmentation, and channels aligned with your target market? Remember, SSPs are better than others in some countries, so select the DSP that aligns most with your markets. Conclusion.

Advertising 74

Advertising Advertisers Transform Digital Marketing 74

CXL

OCTOBER 1, 2022

industry conferences, marketing meetups, VC groups, etc.). The parts of digital marketing we can track— email marketing , paid social, content syndication—are the tip of the iceberg. Most companies won’t accept them [dark funnel channels] because Gartner and Salesforce haven’t written an ebook on them.

SEO 86

SEO User-Generated Branding Copywriting 86

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing 104

Digital Marketing Whitepaper User-Generated eBook 104

Duct Tape Marketing

JANUARY 15, 2016

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker. For example, if you identified your target market as parents it would be ok. Xavier Davis is a Digital Marketing Specialist at eClincher , an easy to use social media management tool.

Social Media Marketing 53

Social Media Marketing Marketing Plan Marketing Marketers 53

Unbounce

APRIL 18, 2024

How to do it right: Familiarize yourself with email marketing regulations in your target markets. How to do it right: Entice them to sign up for your emails by offering a lead magnet like an ebook , a discount code, or access to exclusive content. We sent out emails that took readers to this landing page: 14.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Duct Tape Marketing

FEBRUARY 25, 2016

The headlines in this swipe file are focused specifically around getting more attention on social media, which can be incredibly useful if you use social media as an effort to reach your target market. Her ebook offers a five-step DIY guide for non-writers to maximize the impact of their on-site sales copy.

SEO 47

SEO eBook Place Target Market 47

Unbounce

APRIL 23, 2019

Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated Marketing 145

Marketing Insider Group

FEBRUARY 13, 2023

B2B marketing is used by companies trying to sell products and services to other companies. Some of the most common B2B companies include: Marketing Agencies. As more and more companies take their business online, digital marketing is key to generating revenue. Whitepapers, Ebooks & Infographics.

B2C 113

B2C Whitepaper Marketing Marketers 113

Marketing Insider Group

MAY 27, 2020

It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. With the right digital marketing strategy, you can reach your audience, drive traffic to your site, and optimize conversions, no matter how limited your budget is. Quick Takeaways. Take Stock of Your Assets.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. The ones you choose should depend on who your target market is and where they tend to hang out. Automate Social Media Sharing. Attend Offline Events.

User-Generated 137

User-Generated CRM Marketing Marketers 137