Martech

MAY 30, 2025

From what I’ve seen, creative talent designers, copywriters and digital marketers (search and social) are most likely to seek side gigs. Digital marketers are often motivated by additional income and experience. One even negotiated her side projects into her employment contract when she took the job.

Copywriting

Hootsuite

DECEMBER 4, 2024

That’s why defining your niche audience and gearing your digital marketing towards your target demographics will make your job much easier. After the first year and a half, we decided to focus our energy and resources in a more strategic way, not everyone, everywhere,” Li says.

Non-Profit

Buffer Marketing

FEBRUARY 18, 2025

Networking mixers and live showcases to connect with potential collaborators in a high-energy, creative atmosphere. Semrush certification workshops offering hands-on training in the latest digital marketing strategies. What to expect: Panels and workshops on storytelling, audience engagement, and tech innovation.

Social Media Marketing

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer

Martech

MARCH 13, 2025

Although this business failure happened apart from my work in email, it also brings me back to what I’ve learned over 27 years of working in all aspects of our industry, from being a newcomer in digital marketing to leading an email agency today, surrounded by amazing people and doing work that helps companies achieve their goals.

Marketing

Lynton Web

MAY 8, 2025

Video Marketing Video content creates powerful emotional connections that static text simply cannot match. It directly brings your recreation center's energy, expertise, and community spirit to potential members.

Marketing Strategy

Sprout Social

JANUARY 15, 2025

Choose the right marketing platforms and ad formats Any digital marketing platform allowing affiliate links or discount codes can support affiliate influencer marketing. To make the most of your investment, match their energy.

Influencer Marketing

Buffer Marketing

SEPTEMBER 23, 2024

  With all that in mind, you’re far better off with a digital marketing plan and  social media calendar  with a unique posting schedule for each platform. For example, content posted on weekends tends to get less social media engagement, as does content posted in the middle of the night. 

Analytics

Spiralytics

DECEMBER 4, 2024

As a digital marketer, why should you care about these types of practices? European Union ) The EU has 230 sustainability labels and 100 green energy labels, each with varying levels of transparency. Gitnux ) As many as 95% of products on the market claiming to be “green” contain some form of greenwashing.

Fashion

Martech

APRIL 17, 2025

Brands should put far less stock in what happened and shift more energy into understanding if it mattered. Relying solely on attribution misses opportunities to make investments that drive real, meaningful growth in an increasingly competitive digital marketing ecosystem.

Non-Profit

Hootsuite

MAY 1, 2025

View this post on Instagram A post shared by d e l a y n e e (@delaynee.rodriguez) Gymnast @delaynee.rodriguez regularly features Accelerator energy drink in her content. Sweeten the deal with discount codes, limited-time giveaways, or other digital marketing incentives to boost conversions even more.

Influencer Marketing

illumin

JUNE 18, 2025

Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. Prioritize clarity, energy, and diversity to ensure broad audience appeal. (UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles.

Advertisers

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. Here, you can share product tips and be much more company-focused than you can be on TikTok.

Social Media Marketing

Hubspot Marketing

DECEMBER 20, 2024

So if budget wasnt an issue, Id focus on even more promoing of product, surprise gifts with purchases, and throwing events in more cities to connect with our community in person, building positive energy and creating memories. It can be tricky to get clear on what people really need, versus what they think they want.

Transform

Welcome Software

FEBRUARY 26, 2025

With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. It's called marketing minimalism. You've got to ask yourselves: Where IS the fun in that?

Gen Z

Hootsuite

JANUARY 14, 2025

The future of Facebook Pages lies not in broadcasting but in building micro-communities within your broader audience, says Jock Breitwieser , digital marketing strategist at SocialSellinator. But what exactly does that mean in practice? Highlight local testimonials, events, or partnerships that resonate deeply with a smaller audience.

Analytics

Power Digital Marketing

MAY 6, 2025

Promote long-term value : Emphasize the long-term savings that customers will receive from your services, such as energy-efficient upgrades or durable repairs that prevent future issues. The post Navigating Economic Shifts: How Tariffs and Interest Rates Impact Your Home Services Business appeared first on Power Digital Marketing.

Finance

Hubspot Marketing

APRIL 29, 2025

And, of course, to do so with tighter marketing budgets and timelines. And these AI tools have already influenced digital marketing by helping teams brainstorm ideas, draft content, and automate simple tasks. Instead, they give marketers more time and energy to focus on those things. Agentic AI fills that gap.

Price

Sprout Social

AUGUST 1, 2025

9 essential TikTok marketing statistics for UK brands If you’re looking to include TikTok in your digital marketing strategy in 2025, here are some key TikTok statistics to keep in mind. How audio influences engagement TikTok is a stimulating, high-energy network—audio that performs best often matches that pace.

Gen Z

Buffer Marketing

MAY 13, 2025

  “Why would someone who sees this post stop scrolling, and spend precious time and energy engaging with it?” Digital marketing consultant Laura Holyer considers ROAS (and revenue) one of the top paid social media metrics to track.  ’” says Rebecca. 

Analytics

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. Source: Really Good Emails Keeping design requirements in your overall email campaign plan makes it easier to get emails done more quickly and efficiently without stamping out all of the creative energy.

Copywriting

Buffer Marketing

APRIL 22, 2025

Getting started with video marketing might be overwhelming, but getting started with Buffer is easy-peasy. Analyze your performance metrics regularly to understand what’s working A crucial component of any digital marketing strategy is analyzing your performance and understanding what’s working and what needs improvement.

Video Marketing

TechWyse

NOVEMBER 28, 2023

You need to invest time and energy into finding the best SEO keywords and use them effectively. In the meantime, if you’re looking to learn more, please check out our existing blogs that cover various digital marketing topics! The post This Month: Holiday Season Marketing, Open AI’s Custom GPT and More!

Customer

Backlinko

MARCH 25, 2025

Whether you’re launching your first blog or your fifth, these insights will help you make smarter decisions about where to invest your time and energy. Digital Marketing Digital marketing is a high-potential niche. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate

Duct Tape Marketing

MAY 14, 2025

So, and we were a digital marketing agency. Um, we probably didn't use the duct tape marketing system, uh, in order for us to grow. If you focus all of your time and energy on the loudest customers and problems, I don't think you will ever complete anything ever because you always just be putting out fires. And it's OK.

Communications

Duct Tape Marketing

FEBRUARY 6, 2025

By tapping into emotional marketing, storytelling in marketing, and advertising psychology, brands can stand out in a crowded digital landscape. Emily McGregors expertise in comedic advertising and creative video ads proves that humor, when done right, can be a game-changer in digital marketing strategies.

Copywriting

Martech

FEBRUARY 25, 2025

.” We had the budget, the data and the creative energy to pull this off. Dig deeper: How to secure leadership buy-in for digital marketing initiatives Why good ideas die in conference rooms Decisions are often made based on who is speaking, not on the strength of the idea itself.

Marketing

Hubspot Marketing

MAY 5, 2025

Aaron Whittaker , VP of demand generation and marketing at Thrive Digital Marketing Agency, says thats a different story. Revealing Hidden Weak Points Campaign reviews are exciting opportunities to see how things turned out; postmortems carry a different energy. Its a natural shift in energy from human to machine.

Price

Litmus

JULY 29, 2025

Digital marketing agencies have heard it a thousand times before: email marketing is dead. Consider that: 35% of companies see an ROI of 36:1 or more from email marketing. 58% of marketing teams send emails weekly or several times per week. 76% of marketing teams produce emails in one week or less.

Email Marketing

Hubspot Marketing

JUNE 16, 2025

Ross Simmonds Founder, Foundation Marketing ; Digital marketing strategist, entrepreneur Fun fact: He once rappelled down a 20-story building in slacks and dress shoes. This phrase essentially means that too many marketers spend hours creating content, and little-to-no time or energy promoting it. I have ideas.

B2C

Zumvu

JUNE 17, 2025

Energy rebounds, and spirits lift. Outsourced support teams are wired for that grind. They work in shifts, cover all hours, and have systems to keep stress low. A good support partner takes tedious but critical tasks off a teams plate. ticket marathons were needed.

Customer

Marketing Insider Group

JULY 21, 2020

Their collective revenue has caught the attention of investors, driving CPG stocks to outperform the S&P — and even high-tech industries, such as IT, telecom, and energy. To prepare for the future of VR marketing, content teams should plan now to get ahead of the game.

Millennials

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. You might get to your destination eventually, but youll probably waste a lot of time, energy and resources along the way. Its about building trust.

Marketing Strategy

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. Virtual and Augmented Reality. Artificial Intelligence. Vertical Video.

Digital Marketing

Neil Patel

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. How Does Natural Language Generation Affect Digital Marketing? You might be familiar with A.I. and what it can do.

Digital Marketing

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The study broke down the components of a digital marketing campaign and calculated the CO2 equivalence for different scenarios.

Digital Marketing

Scoop.it!

AUGUST 30, 2022

Promoting your e-commerce business needs lots of energy, effort, and determination. The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. That is not all – there is more to marketing your e-commerce business. What is E-commerce Marketing? Optimize for mobile.

Digital Marketing