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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers. PR and earned media.

CMO
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Email is the most misunderstood channel in your digital stack

Martech

The problem is often higher in the marketing food chain. It’s time to flip the script If you follow my columns here on MarTech , you know I get frustrated when marketers or their higher-ups see email only for its tactical ability to make money. Performance attribution in 1:1 marketing. Processing.

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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Hey, digital marketers, this one's for you. Gardner found 74% of high performing marketing teams used data analytics to make informed decisions. 15:16): Alright, hopefully that's given you some food for thought, would love to visit with you. Now, this offer is limited to new active campaign customers only.

CMO
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How to market your brand to budget-conscious prospects

Hubspot Marketing

Where should marketers begin? Benjamin Samaey , AI-driven performance marketeer at Benjamin Samaey Marketing , has seen effort as a framing device work well with his clients. They implemented this for a food manufacturer during their digital change, resulting in 30% faster adoption rates without sacrificing margins.

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Stop Chasing Perfect Attribution: Deborah Carver on Making Analytics Work for Content (Interview)

Animalz blog

I was really excited about Instagram and social media because it was for caterers, so little tiny foods were obviously a natural fit. So I switched jobs and went to an agency focused on performance marketing, where I was hired as an SEO content specialist. I built out their digital strategy and analytics capability there.

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How to make web accessibility a part of digital marketing efforts

Martech

What is the most common aspect of accessibility that digital marketers forget? Marketers are focused on able-bodied target markets and SEO and less inclined to consider how people access content. Are there any tools or websites you’d recommend to help digital marketers evaluate/test their campaigns prior to launch?

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How Advanced Measurement Drives Better Marketing ROI for Food & Beverage

Power Digital Marketing

In todays competitive food and beverage industry, understanding the impact of your marketing investments is essential. Without it, brands will struggle to connect digital marketing efforts with in-store performance, leading to wasted ad spend and missed opportunities. advertising is added) will serve as the test.