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How Ecommerce Transformed Marketing 

Digital Marketer

E-commerce gives small businesses a chance to compete with the marketing reach of much larger businesses. Through smart social media campaigns, SEO optimization, and other digital marketing techniques, small businesses can cut through the noise in competitive markets. Each has its own style of marketing.

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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start?

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How to scale personalization efforts with data-driven marketing

Martech

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

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The 2022 martech landscape shows the space growing towards 10,000 solutions

Martech

. “The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write. Get the daily newsletter digital marketers rely on. But there is consolidation. Processing.Please wait.

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From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

SocialPilot

Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. This practice also aids in their online reputation management , making guests feel valued even before they’ve checked in.

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A Brief Introduction to Agile Marketing

Litmus

It’s no secret how transformative Agile can be to a marketing department’s process. According to AgileSherpas’ 4th Annual Agile Marketing Report , in 2021, the Agile adoption rate has reached 51% among marketers. What is Agile marketing? Agile Marketing Manifesto and Agile Principles.

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History Repeats Itself, Even in Marketing

Adobe Experience Cloud Blog

While digital marketing through an ever-growing number of channels can seem daunting, previous successes and experience developing multi-channel marketing strategies is a core strength that holds value over time. The Who, The What, The When, and The Where— that is essentially what a lot of marketing boils down to.

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