Martech

JANUARY 10, 2025

Digital personalization is a double-edged sword. Digital marketing leaders must carefully manage the reality and perceptions around personalization. This highlights the need for marketers to tailor their strategies to different demographic groups.

Manufacturing

Welcome Software

OCTOBER 2, 2024

Manufacturers often rely on distributors for marketing, but MasterB2B’s ‘2024 State of B2B eCommerce’ report reveals that 33% of buyers start their research on brand manufacturers’ websites, compared to only 14% on distributor sites.

Manufacturing

Hubspot Marketing

NOVEMBER 14, 2024

Below the Line Marketing How to Make Below the Line Marketing Work for You Below the Line Marketing Examples Below the Line Marketing Best Practices What is below the line marketing? Answering “What is BTL marketing?” Below the line marketing got its start in the 1950s. Great question!

Direct Mail

Hubspot Marketing

JUNE 30, 2025

Here are some of the most common types of marketing jobs available for modern marketers: Digital Marketing Content Marketing Product Marketing Brand Marketing Event Marketing Marketing Analysis SEO Public Relations Fractional Marketing AI Marketing Ready to write a job description that attracts stellar candidates?

Management

Martech

APRIL 1, 2025

Businesses get low-cost digital marketing help, and students get valuable experience and mentorship. Pricefx is a SaaS tool for complex pricing environments, such as manufacturing and distribution, on a global scale. ImpelHub is an AI tool for managing comprehensive strategic marketing planning for small B2B businesses.

Manufacturing

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic.

Product Marketing

Hootsuite

APRIL 22, 2025

Personalize engagement Beverage manufacturer Innocent Drinks is known for having a cheeky, funny social feed, but what really stands out is how they reply to followers. Abhishek Joshi, Digital Marketer, Dog with Blog Imagine your Facebook page is a living room. Source: Bouclair on Facebook 6.

Gen Z

DirectMail2.0

AUGUST 7, 2024

specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0 Direct Mail 2.0

Direct Mail

SMA Marketing

MAY 15, 2025

Results speak louder than effort, whether you’re a CMO in a SaaS company or a Marketing Director in a US-based manufacturer. Your performance is measured against the achievement of marketing KPIs, and you’re accountable for your decisions based on those results.

Customer Acquisition

Hubspot Marketing

JUNE 17, 2025

Aaron Whittaker , VP of demand generation and marketing at Thrive Digital Marketing Agency , sees decision fatigue creep in when budget-conscious buyers continuously run cost–benefit calculations. Companies throw every feature-benefit combination at their prospects, hoping one hook lands.

Branding

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape.

Transform

Hubspot Marketing

MAY 12, 2025

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. Tone-matching is everything.

Gen Z

Hubspot Marketing

JUNE 18, 2025

User Feedback Loops I often find that many marketing teams (and leadership) are so eager to talk about themselves that they forget to listen back. Launching the growth marketing rocket ship is exciting, but to keep it orbiting, you need to listen constantly once you’re live. Tip 3: Kill your marketing darlings.

User-Generated

Animalz blog

JUNE 17, 2025

Matt Hummel [00:13:36]: You know, we have we have inventory, if you will, that supports every industry, and we and we dip into health care and manufacturing and financial services. But we work with b to b marketers, and specifically, generally speaking, folks who are in a revenue oriented role, so think digital, demand, ABM.

Whitepaper

Backlinko

MARCH 13, 2025

In this guide, Im sharing my lessons and strategies from 10+ years in digital marketing. Ridge Wallet, an accessories manufacturer, does this well. Start by diagnosing whats working on your site and what isnt. Then, apply targeted fixes based on real data. Not hunches.

eCommerce

Orbit Media Studios

JUNE 10, 2025

Call them out directly, high on the page, with language like “for B2B marketers” or “designed for mid-sized manufacturers.” Just like any link anywhere in digital marketing (search results, social streams, email inboxes), your visitor is doing a split second cost/benefit analysis before they click. Is this for me?

User-Generated

Hubspot Marketing

MAY 5, 2025

Answering that question before hitting Post could save a marketers job and help develop a more successful online presence. Kevin Baragona , founder of Deep AI, says that agentic AI can help companies do that by creating what he calls synthetic audience simulators, or manufactured audiences where you can practice messaging.

Price

Orbit Media Studios

JUNE 10, 2025

Call them out directly, high on the page, with language like “for B2B marketers” or “designed for mid-sized manufacturers.” Just like any link anywhere in digital marketing (search results, social streams, email inboxes), your visitor is doing a split second cost/benefit analysis before they click. Is this for me?

User-Generated

SocialPilot

FEBRUARY 10, 2025

Adding review management services to your regular package enhances its value and also helps attract more new clients who want a complete digital marketing solution. Agencies can leverage this additional offering to increase profits and stay competitive in the market.

Management

Lusha

NOVEMBER 18, 2024

Building Relationships, One Call at a Time: A Manufacturing Company’s Success A manufacturing company was relying heavily on inbound leads and referrals. It offers a direct and personal approach that can cut through the noise of digital marketing and build meaningful relationships.

CRM

DirectMail2.0

JUNE 9, 2025

In this candid and inspiring conversation, Brad takes listeners through his unexpected journey from selling DVDs to leading one of the most cutting-edge platforms in omnichannel direct mail. helps with and uh you know are you 13:06 seeing the ones who have really you know embraced direct mail 2.0

Direct Mail

Industrial Marketer

JULY 13, 2021

Looking at the present state of digital marketing for manufacturers, we know many manufacturers are just beginning to realize that digital marketing is at a tipping point where it is no longer optional and must become a bigger part of any marketing plan for a manufacturing company.

Manufacturing

Industrial Marketer

AUGUST 26, 2022

Ever since its inception, the manufacturing industry has always heavily relied on technology to stay relevant. Read more » The post How Digital Marketing Is Changing the Manufacturing Industry appeared first on Industrial Marketer. With that in mind, it really comes as a surprise that, in spite.

Manufacturing

Industrial Marketer

FEBRUARY 15, 2022

Independent contractors who work for manufacturing companies used to depend on attending trade shows and networking events. Digital marketing is the key to connecting with more potential customers and clients than ever before while generating additional leads and brand awareness along.

Manufacturing

Zumvu

DECEMBER 30, 2022

85% of fabricators utilize marketing strategies for manufacturers to boost traffic, conversion rate optimization, and sales.

Manufacturing

Industrial Marketer

JULY 27, 2021

Manufacturer lead generation is vital to the success of any manufacturing business. With the rise of digital marketing technologies, lead generation can be better targeted, more effective and less expensive than ever before.

Manufacturing

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. It’s always essential to get the basics right.

Market Trends

Neil Patel

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. How Does Natural Language Generation Affect Digital Marketing? You might be familiar with A.I. and what it can do.

Digital Marketing

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Take a look at the data and the numbers. Optinmonster).

Digital Marketing

Marketing Insider Group

AUGUST 5, 2020

Our more modern understanding of digital automation really started in the 1980s when engineers started to look for ways to automated the entire manufacturing process. After all, three out of four marketers are now using automation in some capacity in their strategies. Increases Brand Recall. Embrace the Reality.

Digital Marketing

Tiecas

OCTOBER 8, 2024

Digital marketing for manufacturers is crucial as they face increasing competitive pressures. External forces, such as cheaper international competitors, and internal challenges, like the need to do more with less due to budget cuts, are pushing manufacturers to rethink their marketing approach.

Manufacturing

Industrial Marketer

JANUARY 20, 2023

Without a digital marketing strategy, you may not be getting the ROI you’re looking for from your marketing efforts. Like any business, manufacturing has quite a few peculiarities that make it unique. However, a business is still a business.

Manufacturing

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. How’s Your Digital Marketing Game? So how do you keep up with the times? Mobile Video Advertising.

Digital Marketing

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Global competition: Manufacturers face intense competition from around the world.

Manufacturing

SMEI

MARCH 5, 2025

Consider nearshoring to bring production closer to your target market. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence. Leverage regional trade agreements to access duty-free imports.

Manufacturing

Hubspot Marketing

APRIL 25, 2023

Between travel restrictions, high interest rates, and supply chain issues that caused manufacturing disruptions, the automotive industry has had major growth challenges over the past few years, and relying on dealerships alone to push sales isn’t cutting it.

Manufacturing