The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketers 130

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 137

Digital Marketing Marketers Marketing SEO 137

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 131

Law Education Digital Marketing SEO 131

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start? Get A Certificate.

Digital Marketing 126

Digital Marketing Pharmaceutical Real Estate Transform 126

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.

Marketers 89

Marketers Marketing CRM Customer Journey 89

Martech

JULY 26, 2024

The proposed Privacy Sandbox, while marketed as a privacy-enhancing tool, likely raises barriers for competitors. This could lead to less competition and more market consolidation in the ad tech industry. “By What a time to work in marketing where no one can decide what will happen tomorrow.”

Non-Profit 130

Non-Profit Advertising Advertisers Digital Marketing 130

SmartBrief - Marketing

JUNE 11, 2025

Meta’s recent announcement that it will begin using AI to automatically generate ad copy and creative based on an advertiser’s goal is a major inflection point for the digital marketing world. Regulators are already investigating these questions, but marketers shouldn’t wait to act. How do we safeguard brand voice and values?

Retail 110

Retail Advertising Advertisers Digital Marketing 110

Martech

OCTOBER 24, 2022

Accessible design — when combined with advances in technology that may hinder accessibility and an aging population who can no longer read small print — is becoming (and should be) front-of-mind for everyone in the marketing community. Evans , CPACC, Speaker and Accessibility Marketing Consultant. Our experts are: Meryl K. Get MarTech!

Digital Marketing 109

Digital Marketing Marketers Marketing Promotion 109

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing? In 2021, digital advertisers spent $ 455.3

Performance Marketing 82

Performance Marketing Transform Marketers Marketing 82

Martech

AUGUST 31, 2022

Yet, creating and marketing videos goes far beyond YouTube findability. A solid marketing strategy should always include both of these parts of buying journeys. To sum up, when you start researching video-driven search queries, you get a better understanding of your target market and where your product may fit in. Conclusion.

Digital Marketing 106

Digital Marketing Marketing Strategy SEO Transform 106

Hubspot Marketing

JUNE 17, 2025

While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Where should marketers begin? Benjamin Samaey , AI-driven performance marketeer at Benjamin Samaey Marketing , has seen effort as a framing device work well with his clients.

Branding 93

Branding Price CRM Marketers 93

Search Engine Land

JULY 23, 2024

The proposed Privacy Sandbox, while marketed as a privacy-enhancing tool, likely raises barriers for competitors. This could lead to less competition and more market consolidation in the ad tech industry. What a time to work in marketing where no one can decide what will happen tomorrow.”

Advertising 97

Advertising Advertisers Non-Profit Digital Marketing 97

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 98

CMO Gen Z Thought Leadership Entertainment 98

Sprout Social

JUNE 16, 2025

Marketing is never a solo effort; one of the best ways to grow in your career is by learning from your peers. Social media marketing conferences offer the perfect opportunity for marketers seeking to advance their careers. The UK hosts some of the biggest social media marketing conferences in the world.

Social Media Marketing 58

Social Media Marketing Marketers Marketing Affiliate Marketing 58

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 7

Performance Marketing Management Analytics Marketers 7

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 75

Performance Marketing Management Analytics Marketers 75

Search Engine Land

AUGUST 8, 2023

The strong performance helped boost total net revenue up 13% year-on-year to $337 million, ahead of the Street consensus at $325 million. The increase in ad spend is positive news for the digital marketing sector as it shows that trust and stability is returning faster than was forecast following the slump triggered by the economic downturn.

Performance Marketing 79

Performance Marketing Advertising Advertisers Marketers 79

Search Engine Journal

JULY 25, 2023

Aug 2 Webinar: Unleash your ad potential with these top performance marketing trends. The post Mastering Performance Marketing: How To Take Your Campaigns From Good To Great [Webinar] appeared first on Search Engine Journal. Reserve your spot today!

Performance Marketing 97

Performance Marketing Market Trends Marketers Marketing 97

Power Digital Marketing

JUNE 6, 2025

For today’s performance-driven marketing teams, organic reach alone is no longer enough to meet aggressive growth targets. To achieve measurable results, paid social media advertising has become a critical lever in the modern digital marketing mix.

Advertising 52

Advertising Advertisers Gen Z User-Generated 52

Neil Patel

DECEMBER 15, 2021

What’s the one thing you want from any digital marketing campaign? Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. Sometimes, marketing fails , and you’re left paying for a campaign that didn’t deliver. What Is Performance-Based Marketing?

Marketers 140

Marketers Marketing Performance Marketing Digital Marketing 140

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Most marketers approach branded search with a healthy dose of skepticism. Attribution. Oh, attribution. Processing. The problem?

Non-Profit 100

Non-Profit CMO Energy Marketing Mix 100

Martech

JUNE 10, 2025

And in industries with already sky-high customer acquisition costs , this could mean major marketing loss. In the marketing mix, generative engine optimization is at the intersection of SEO, content strategy, customer experience and data science disciplines. This is a unique value of GEO, as many brands lack this convergence.

Transform 86

Transform Customer Acquisition Finance User-Generated 86

Hubspot Marketing

MAY 12, 2025

Lets take a moment to commiserate, marketers. Brian Morrissey Founder, The Rebooting ; Former Editor-in-Chief, Digiday Claim to fame: Brians been covering digital media and marketing long enough to remember when Pets.com was a thing. But this is contrary to how marketing in general has worked forever. Marketing 101.

SEO 88

SEO Performance Marketing Digital Marketing Branding 88

Power Digital Marketing

JUNE 17, 2025

The Power Circuit Framework is a proprietary system developed by Power Digital to evaluate and optimize six critical pillars of your business: Business – Assessing operational sustainability and growth trajectory. Product – Evaluating product-market fit and pricing strategies. Spoiler: it wasn’t the ad platforms.

Fashion 52

Fashion Health Price Digital Marketing 52

Martech

JUNE 25, 2025

For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies. Marketing work management tools: Help track progress. It’s a tricky balance. Want to make this seamless?

Branding 73

Branding eBook Key Performance Indicator Transform 73

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Finding effective scalability solutions . Personalize everything.

Transform 174

Transform CRM B2C Marketing Automation Platform 174

Neil Patel

OCTOBER 21, 2020

Why aren’t more companies using marketing automation? A recent survey from Liana Technologies found that 60 percent of respondents said they didn’t know how to use marketing automation. They listed a lack of know-how as the main reason they weren’t adopting marketing automation campaigns.

Customer Acquisition 143

Customer Acquisition Marketers Marketing Retail 143

Martech

JULY 12, 2024

Imagine a world where your marketing message finds its perfect match. Picture television’s massive reach, sharpened to a digital marketing laser. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s Connected TV (CTV) advertising.

Digital Marketing 101

Digital Marketing Advertising Advertisers Whitepaper 101

Martech

DECEMBER 21, 2021

“Marketing operations is the central nervous system of marketing,” said James Delande, BrandMaker’s Director of Product Marketing, at our MarTech conference. Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies.

Marketers 127

Marketers Marketing CRM Performance Marketing 127

Martech

JANUARY 7, 2022

If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Did the tactic perform as expected? Be willing to pivot and change work that under-performs. Double down on high-performing marketing.

Whitepaper 136

Whitepaper Marketers Marketing Management 136

Martech

MAY 13, 2025

That’s a big “if,” because it requires new ways of thinking about and recognizing email’s role in your marketing program. Marketers don’t understand email’s true power. The problem is often higher in the marketing food chain. Performance attribution in 1:1 marketing.

Promotion 108

Promotion Education Food Email Marketing 108

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

The CMO Survey

JUNE 16, 2020

Optimism among marketers plummets to levels last witnessed during the Great Recession. Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. The largest percentage of marketers (24%) anticipate these jobs will never return. Optimism about the economy is 50.9 (out

CMO 130

CMO Transform Customer Acquisition B2C 130

Power Digital Marketing

JUNE 7, 2025

With algorithm changes, shifting consumer behaviors, and rising competition for attention, marketers must be strategic to drive meaningful results. From audience targeting to creative formats, these tactics are designed to help performance marketers maximize every dollar spent. Paid social advertising is more complex than ever.

Transform 52

Transform User-Generated Entertainment Analytics 52

Marketing Insider Group

JANUARY 10, 2022

Marketing is changing faster than ever. So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time?

Non-Profit 141

Non-Profit Marketers Marketing SEO 141

Martech

DECEMBER 5, 2023

Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. I’ve personally experienced this utopia, but most marketers have not. Partner marketing costs. Local field marketing event.

Finance 125

Finance CMO eBook Marketers 125

Martech

JANUARY 13, 2022

New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. Here are some strategic actions he recommends marketers take to ensure their online properties are optimized for the search-first age. Source: Craig Dunham. What do the tools do?

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144