Search Engine Land

OCTOBER 1, 2024

The Marketers First-Party Data Checklist covers seven essential steps: conducting a website audit, managing trackers, setting data goals, incorporating zero-party data, streamlining data collection, creating personalized experiences, and optimizing through data analysis. Visit Digital Marketing Depot to get your copy.

Digital Marketing 75

Digital Marketing Marketers Marketing Management 75

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

Management 112

Management Inbound Marketing Marketers Marketing 112

Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Predictive analytics AI-powered tools can analyze historical data and make predictions about future performance, helping PPC marketers make more informed decisions. Since ChatGPT’s release , AI has become a hot topic of discussion.

Whitepaper 85

Whitepaper Thought Leadership User-Generated Advertising 85

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform 97

Transform Marketers Marketing Gen Z 97

Martech

MAY 21, 2025

Artificial intelligence is reshaping how marketing teams operatebut not through vague promises or futuristic scenarios. This resource is designed for marketing professionals seeking to reduce manual workload, streamline campaign execution, and deliver more relevant, timely experienceswithout compromising quality or oversight.

Digital Marketing 80

Digital Marketing Marketers Marketing Whitepaper 80

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. In this beginner’s guide to paid media, we’ll break down the fundamentals of paid media and highlight its benefits for marketers. What is Paid Media Advertising?

Advertising 63

Advertising Advertisers Whitepaper User-Generated 63

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Search Engine Land

SEPTEMBER 18, 2024

Discover actionable insights to optimize your Google Ads campaigns and achieve maximum ROI.

Digital Marketing 86

Digital Marketing Advertising Advertisers Marketing 86

Martech

JANUARY 14, 2025

Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts. Whether youre a digital marketer, merchandiser, or executive, this webinar is your chance to start the year with a strategy that drives measurable growth. Save your spot here!

Retail 114

Retail Shoppers Digital Marketing Whitepaper 114

Martech

MAY 5, 2025

A new report from Cint reveals that 74% of market researchers are already using AI in their workflows especially for data analysis (81%) and project setup (78%). Download the full report to see how AI and synthetic data are reshaping market research and what it means for your next campaign.

Market Research 103

Market Research Digital Marketing Branding Marketers 103

Power Digital Marketing

APRIL 10, 2025

Account based marketing, commonly referred to as ABM, is a marketing strategy designed specifically for businesses to establish direct connections with their key accounts, resulting in impressive outcomes. These numbers highlight a crucial truth: ABM isnt just a marketing trendits a proven growth driver.

Whitepaper 40

Whitepaper Marketing Marketers Digital Marketing 40

Welcome Software

NOVEMBER 11, 2024

On the other hand, a broad AI strategy aims to integrate AI across multiple facets of the organization, from marketing and sales to operations and HR. What AI is and isn’t It’s tempting to think that ChatGPT and other generative AI tools can handle all your sales and marketing content needs.

Transform 72

Transform Whitepaper Thought Leadership eCommerce 72

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 72

Analytics Customer Acquisition CRM Marketers 72

Martech

JUNE 18, 2025

From reducing time-to-resolution in support, to enabling real-time personalization in marketing, AI agents are helping brands move faster, serve smarter, and scale customer impact—without scaling headcount. These systems plan, reason, and execute tasks across departments, pulling from structured and unstructured data to deliver real results.

Transform 75

Transform Digital Marketing Customer Marketing 75

Welcome Software

MAY 7, 2025

This “one and done” attitude is not the attitude of a modern-day marketer, especially when it comes to high-quality content you've worked hard over. This tactic is all about squeezing the lemon with your marketing efforts, making sure high-quality content gets the most out of it. More formats. More channels. More demand.

Transform 52

Transform Whitepaper Management Marketing Strategy 52

Animalz blog

JUNE 17, 2025

Face-to-face connection still matters, especially as AI changes content marketing. Over the last eighteen months or so, I’ve probably met with 600 or 700 different marketers throughout the world delivering this research.” For content marketers, this is a blueprint for turning research into real, relationship-driven growth.

Whitepaper 62

Whitepaper Logistics Branding Customer 62

Martech

MAY 15, 2025

AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. Download the white paper and start reshaping your approach today. And younger audiences arent shy about walking away if you miss the mark.

Whitepaper 102

Whitepaper Gen Z Digital Marketing Branding 102

Power Digital Marketing

JUNE 3, 2025

A well-executed strategy aligns marketing and sales efforts, helping businesses generate, nurture, and close leads efficiently. Successful strategies integrate both inbound and outbound marketing to build a steady pipeline of qualified leads. Align sales and marketing teams to nurture key decision-makers within target companies.

Key Performance Indicator 52

Key Performance Indicator Outbound Marketing Whitepaper Thought Leadership 52

Neil Patel

JULY 11, 2025

Many marketers have great content strategies, but their campaigns don’t move the needle because they’re not speaking to the right people. Strong personas align your entire marketing team, which helps content producers, designers, and paid media strategists speak directly to what users actually need.

CRM 66

CRM Whitepaper Analytics Education 66

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 71

Customer Transform Energy Health 71

Lynton Web

NOVEMBER 26, 2024

Marketing metrics can feel like navigating a complex maze of numbers, percentages, and acronyms. But when you strip away the complexity, effective measurement boils down to one fundamental question: Are your marketing efforts driving meaningful business results? Consider your marketing metrics as a pyramid.

Transform 52

Transform Customer Acquisition Marketers Marketing 52

Unbounce

JANUARY 6, 2025

Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here. Updated on January 6, 2025.

User-Generated 111

User-Generated Price Copywriting Analytics 111

SocialPilot

MARCH 26, 2025

Brands that dominate the share of voice in their market don’t just steer conversations. Share of voice (SOV) is a metric that measures the visibility or presence of a brand , product, or service as compared to its competitors (other relevant brands or products/services in the market). additional market share. 10) / 0.5%].

PR 45

PR Whitepaper User-Generated Advertising 45

Welcome Software

NOVEMBER 12, 2024

Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty. Product teams might be looking at gantt charts and timelines while marketers are looking at calendars.

Market Segmentation 52

Market Segmentation Price Whitepaper Customer Journey 52

SocialPilot

JUNE 18, 2025

Social media is a powerful tool for staying visible in a crowded market, and businesses with a consistent presence are more likely to be tagged, shared, and chosen over time. Consistency is key — post regularly and ensure your content is aligned with your brand’s identity and values.” — Neil Patel , Digital Marketing Expert 2.

Real Estate 59

Real Estate Transform User-Generated Education 59

Search Engine Land

JULY 10, 2024

Imagine a world where your marketing message finds its perfect match. Picture television’s massive reach, sharpened to a digital marketing laser. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s Connected TV (CTV) advertising.

Digital Marketing 66

Digital Marketing Advertising Advertisers Whitepaper 66

SocialPilot

APRIL 23, 2025

One wrong step, like an insensitive post, can spur widespread backlash, making customers boycott your marketing campaigns and products. They involve engaging your audience, positioning your brand as a market leader, and managing its reputation. Review marketing has never been that easy!

PR 40

PR Branding Whitepaper Thought Leadership 40

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. How do you structure an email marketing campaign? What makes an email marketing campaign successful? What makes an email marketing campaign successful? Does that sound familiar?

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Orbit Media Studios

JANUARY 22, 2025

Marketing is one of those things. In the next few minutes, youll learn how to use AI to examine your own marketing with an unflinching eye. If the report shows your competitions marketing performance, do some AI competitive analysis. Content marketing (number of posts, case studies, formats, categories and topics) 3.

Branding 69

Branding SEO Whitepaper CMO 69

Marketing Insider Group

MAY 19, 2025

Content marketing is everywhere. Whether youre studying marketing, journalism, or even science, content marketing offers flexible opportunities to gain experience, earn money, and build skills that will serve you in any career. Surprisingly, research paper writing skills play a huge role in content marketing.

Content Marketing 52

Content Marketing Transform Whitepaper Marketers 52

SocialPilot

JUNE 26, 2025

Marketers today are constantly exploring new ways to expand their brand reach and connect with the right audience—and what better way to do that than through the power of social networking? Ideal Use Cases (with Built-in Marketing Insights) LinkedIn isn’t just a “job site” anymore. The statistics for 2025 show that there are 5.24

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Search Engine Land

JULY 26, 2024

Some so-called digital marketing experts have said “blogs are dead,” especially in big business. Blogs build trust gradually, contrary to what shady marketers claim. If Warren Buffett were a marketer, he’d be a blogger. Blogging builds brand loyalty One fast track to brand loyalty may, surprisingly, be content marketing.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Martech

JULY 12, 2024

Imagine a world where your marketing message finds its perfect match. Picture television’s massive reach, sharpened to a digital marketing laser. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s Connected TV (CTV) advertising.

Digital Marketing 102

Digital Marketing Advertising Advertisers Whitepaper 102

Martech

FEBRUARY 26, 2025

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery.

Retail 111

Retail eCommerce Transform Digital Marketing 111

Lusha

NOVEMBER 18, 2024

Get market insights : Talking with potential clients can provide useful feedback on your product, competitors, and industry trends. Growth : Are they facing obstacles to growing their business or entering new markets? This could be setting up a demo, agreeing to talk again, or checking out your website.

CRM 40

CRM B2C Telemarketing Communications 40

DirectMail2.0

FEBRUARY 12, 2025

Whether you’re a print business owner, marketer, or agency professional, this session will help you stay ahead of the curve and unlock new growth opportunities with tech-driven direct mail solutions. Elevate your direct mail gamedont miss this opportunity to go beyond the envelope!

Direct Mail 52

Direct Mail Product Education Promotion 52