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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This article covers how to leverage AI with the right data to come up with forecasting and budgeting prioritization, specifically for digital marketing efforts. Get the newsletter search marketers rely on.

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SEO in the AI Era: 3 Ways to Adapt Your Strategy (and how to get AI to mention your brand)

Orbit Media Studios

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. We want to diversify how we reach this market and go beyond search and other digital marketing channels. You are a marketing data scientist and AI researcher.

SEO 105
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How to manage SEO campaigns during economic downturns

Search Engine Land

To address this, we can look to the 2008 recession and the recent pandemic – when other businesses pivoted and changed messaging across their digital marketing. Review your TAM and messaging A total addressable market, or TAM, can be defined in several ways. Get the newsletter search marketers rely on. Processing.

SEO 108
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Winning the 2024 holiday retail season: A macro approach

Search Engine Land

I’m reminded of this experience as the 2024 holiday season approaches, and I think about the new marketers who will experience the Black Friday through Cyber Monday trial by fire. This data suggests that digital marketers need to be prepared with ample budgets and flexibility to chase demand as it arrives. Processing.

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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

I can see why a company might think that expanding into a new market could make Google question its target audience. Get the newsletter search marketers rely on. Now, strategies must go beyond SEO and integrate with broader digital marketing efforts. Business email address Sign me up! Processing.

SEO 91
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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. ” She is the premier Facebook marketing expert and has been since 2007.

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The New Marketing Accountability

Marketing Insider Group

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.