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How SEO can work with digital marketing teams

Search Engine Land

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. Customers don’t think in silos – they interact with a brand’s digital presence holistically. While it originated from link building efforts, in 2024, digital PR encompasses much more.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. What results can you expect from each marketing effort?

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What It Takes to Run a Successful Digital Marketing Campaign in 2025

Sachs Marketing Group

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Adaptability in a Fast-Changing Digital Environment The only constant in digital marketing is change.

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SearchGPT: What you need to know about OpenAI’s search engine

Search Engine Land

Below are our takeaways about this new tool and its implications for digital marketing. This means marketers might find opportunities with SearchGPT to develop content strategies that cater to a much wider range of conversational queries, encouraging users to explore content in more detail.

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Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy

Hubspot Marketing

“AI public relations” (PR) kind of sounds like an oxymoron. Like applying AI to digital marketing or any other field, you must be selective and thoughtful about incorporating AI into your public relations strategy. of PR professionals already use AI tools to automate their most tedious and repetitive tasks, according to Prowly.

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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Ultimately, you'll want to differentiate your social media marketing strategy from your competitors', so you don't want to copy them.

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Every Team Should Know Its Earned Media Value — Here's Why

Hubspot Marketing

They pour money into ads and PR, hoping to buy attention. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. I talked to Mia Jozipovi , content and marketing strategist for Siterice.hr.

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