Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Exposure Ninja

JUNE 21, 2022

We’ll cover 5 of the best digital marketing strategies for your accounting firm, including: Building a solid website. Optimising your website for SEO. Let’s begin with the most important part of your digital marketing strategy – your website. Optimise your website content for SEO.

Digital Marketing 59

Digital Marketing Marketing Strategy Finance Marketing 59

Search Engine Land

DECEMBER 16, 2022

Change is the only constant in SEO. Adapting to SEO shifts , reduced paid spending, and the general consensus of having to do more with less have hit marketers hard. As C-suite members look to reduce costs and improve efficiencies, SEO has risen to become an essential boardroom agenda item.

Communications 94

Communications SEO CMO PR 94

Exposure Ninja

FEBRUARY 1, 2022

This article will explore how Airbnb’s marketing strategy has been able to reach customers across the globe. Airbnb’s SEO. Airbnb’s Digital PR. At the end of this article, there’s also a handy checklist you can use to make sure your website and marketing are performing as well as they can be!

Digital Marketing 52

Digital Marketing Marketing Strategy PR Marketing 52

Search Engine Land

SEPTEMBER 26, 2023

The search and technology behemoth has undoubtedly impacted most human experience across the globe in some form or another, but none more so than for the SEOs of the world. The SEO industry effectively shares its history with Google. Brady Madden, founder at Evergreen Digital, had a CBD commerce website under his wing.

SEO 128

SEO Transform User-Generated Health 128

Search Engine Land

JULY 5, 2023

Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the connection between overarching business objectives and SEO-centric targets. How does SEO align with your marketing objectives?

SEO 91

SEO PR Management Product 91

OnPassive Marketing

JULY 15, 2022

If you’re a business owner or blogger, ranking on Google is everything, so it’s essential to know how you can use SEO techniques to boost your organic traffic. This article will walk you through 10 standard SEO techniques to help you notice a difference in your organic search rankings. What Is SEO? Keyword Research.

SEO 92

SEO PR Social Media Marketing Promotion 92

Customers.ai

DECEMBER 12, 2023

Additionally, the platform is equipped with tools for SEO, multi-channel selling, and analytics. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. Get 500 contacts for free !

eCommerce 120

eCommerce PR User-Generated Marketing 120

Exposure Ninja

APRIL 2, 2024

However, optimising your SEO for multiple locations can be tricky. You essentially need to create a local SEO strategy for each location you want to target. We’ve done multi-location SEO for a number of our clients, so we know the ins and outs of this process. But before we start — are you stuck with local SEO?

SEO 52

SEO User-Generated PR Law 52

Orbit Media Studios

MARCH 10, 2024

If you move quickly, you have a chance to capture all of these opportunities: Social media reach Networking SEO and rankings Trust and credibility Here is a quick guide for maximizing the value of media coverage, capturing all of those benefits in 20 different ways. The more, the better. Like, comment, share and retweet it.

PR 106

PR SEO CMO Energy 106

AWeber

APRIL 11, 2024

4 - Publish highly-shareable, non-promotional content Every time someone shares your content, it exposes your brand to a new audience. For example, digital marketing agency NP Digital shares marketing tips that appeal to its target audience. Shareable content helps boost your brand’s reach and credibility.

Non-Profit 80

Non-Profit Branding Entertainment PR 80

Search Engine Land

NOVEMBER 20, 2023

After months of seeing Google’s Search Generative Experience (SGE) in action, it’s not the digital marketer’s apocalypse many thought it would be. SEO experts agree that the change to SERPs has an intriguing result – users will spend more time on search result pages thanks to SGE. The reasoning? Not at all.

User-Generated 128

User-Generated SEO Marketing Marketers 128

Search Engine Land

FEBRUARY 9, 2024

How this prompt could be improved: You an experienced SEO consultant with clients in various industries. However, your biggest strength is content SEO; specifically, creating blogs that consistently rank well on Google. Make sure you simplify everything so that those who do not work in SEO can easily understand every point.

User-Generated 117

User-Generated SEO PR Digital Marketing 117

Customers.ai

DECEMBER 12, 2023

Additionally, the platform is equipped with tools for SEO, multi-channel selling, and analytics. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. Get 500 contacts for free !

eCommerce 84

eCommerce PR User-Generated Marketing 84

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. You don’t need to hire an expensive PR firm to get some traction with this.

PR 67

PR Branding Non-Profit Social Media Marketing 67

Exposure Ninja

MAY 3, 2024

In this fast-paced digital world, link-building remains one of the key ingredients for a successful SEO recipe. of B2B marketers believe that backlinks have a big impact on search engine rankings , and 85% think that link building has a big impact on brand authority. It was created by an SEO tool called Moz.

PR 52

PR SEO User-Generated Digital Marketing 52

Orbit Media Studios

JANUARY 16, 2024

But there is rarely one correct answer in digital marketing. The homepage H1 header on the homepage is critical for SEO. Vague subheads are also bad SEO. They’re perfect for semantic SEO. Britt Skrabanek, Superneat Marketing “Meaningless subheads are the kiss of death for your website. It makes sense.

PR 127

PR SEO Place Promotion 127

Hubspot Marketing

MAY 13, 2022

With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? We've put together this guide about marketing strategies to help you improve your digital presence and grow better. What is a digital marketing campaign?

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Backlinko

FEBRUARY 20, 2024

How Backlinko Can Help You To truly succeed as an affiliate marketer, you’ll need to master some key digital marketing skills – especially search engine optimization (SEO). If you’re looking for other financial products to promote, check out our list of top financial affiliate programs.

Affiliate Marketing 91

Affiliate Marketing CRM Price User-Generated 91

Exposure Ninja

NOVEMBER 13, 2023

Search engine optimisation , often known as SEO , is one of the most important ways to get more eyes on your business through the power of search engines. But how does law firm SEO differ from standard SEO? How can your law firm make the most of SEO and get to the top of Google? How much do law firms spend on SEO?

Law 52

Law PR SEO Real Estate 52

Exposure Ninja

NOVEMBER 13, 2023

Digital marketing is a must-have for all businesses, and that includes law firms. Most law firms do a bit of digital marketing. Is your digital marketing underperforming ? We’ll be focusing on your digital competitors here. You want to take a look at their: Positioning SEO Content PPC Social Media.

Law 52

Law PR Digital Marketing SEO 52

Power Digital Marketing

MARCH 30, 2020

The easiest way to reach your audience at this time is through the messages you send through your digital marketing efforts. Increasing your digital footprint or pivoting your strategy will benefit not only your business but also your customers — they need your influence and resources now more than ever.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Hootsuite

SEPTEMBER 21, 2023

Vanity metrics in digital marketing Digital marketing encompasses a wide range of channels, including social media, email marketing, and advertising, so this is a pretty tough one to identify vanity metrics for. Psst, while you’re here, maybe brush up on your social SEO skills ?)

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Sprout Social

SEPTEMBER 18, 2023

For example, your SEO team may aim to increase domain authority through backlinks. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Use the right technology Including the right tech tools in every digital marketing budget is a no-brainer.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

Exposure Ninja

SEPTEMBER 18, 2023

You’ll learn the importance of product and price, the difference between outbound and inbound, why TOFU isn’t something you eat, and why you may get a higher ROI by learning how to use just one digital marketing channel (rather than several). This is completely fine — learn how you want to learn.

PR 52

PR Copywriting Marketing Marketers 52

Exposure Ninja

MAY 26, 2023

Is your digital marketing underperforming ? Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. Digital PR is one of the areas of digital marketing that we expect to take an even bigger role in the world of AI search.

PR 98

PR User-Generated Marketing Marketers 98

Exposure Ninja

APRIL 6, 2022

Wise’s Guerrilla Marketing Campaigns. Wise’s SEO Strategy. How Can You Replicate Wise’s Digital Marketing Strategy? This makes it the perfect type of content for Wise to share and the perfect place to promote their international transfers. Wise’s Guerrilla Marketing Campaigns.

Marketing Strategy 59

Marketing Strategy Finance PR Marketing 59

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. Email Marketing Email marketing refers to any marketing done via email.

PR 52

PR Marketing Marketers User-Generated 52

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Martech

JUNE 26, 2023

We live in a digital marketing world. The average US citizen spends almost seven hours a day looking at a screen, so their chances of seeing your brand’s digital ads are very high. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing.

Event Marketing 104

Event Marketing Marketing Marketers PR 104

Marketing Insider Group

MAY 13, 2024

Ever felt like the digital marketing world is spinning just a tad too fast? Between trying to boost SEO and managing your brand’s online presence, it’s easy to get some wires crossed. Today, we’re exploring the synergy between digital PR and link building. You’re not alone. billion in 2024 to $144.28

PR 62

PR SEO User-Generated Promotion 62

Orbit Media Studios

MAY 24, 2023

For our examples here, we’ll pretend we’re a social media marketing agency focused on helping nonprofits with fundraising. Our buyer is in a marketing leadership role and has fundraising and event promotion goals. Measuring Success: Non-profits often struggle to measure the impact of their marketing efforts quantitatively.

Non-Profit 118

Non-Profit Health Finance Social Media Marketing 118

Exposure Ninja

JULY 6, 2023

Is your digital marketing underperforming ? Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. Any causes the business promotes should be reflected in the business’s practices.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Power Digital Marketing

NOVEMBER 30, 2022

Rather than burning margins and throwing strategies at the wall to see what sticks, let’s start with the essentials: 6 concrete approaches retailers can use to build the bones of their marketing plan. What makes retail marketing unique? . Retail marketing isn’t as clear-cut. 4 Increase visibility with local SEO.

Retail 52

Retail Gen Z Marketing Marketers 52

AWeber

FEBRUARY 13, 2024

Alan Redondo Founder and CEO Ardoz Digital For example, energy drink company Red Bull microblogs by publishing daily Reels videos. The videos don’t promote its product, but they do appeal to its audience and generate consistently high engagement. Create a landing page to promote your lead gen content.

Non-Profit 92

Non-Profit User-Generated Entertainment Promotion 92

Neil Patel

APRIL 21, 2021

Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product. They usually huge followings on social media and are brand advocates as well as niche promoters. to best promote your campaign or product. Part 1: What Is an Influencer?

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133