Digital Trends Marketing Strategy Retail 
Search Engine Land
APRIL 15, 2024
Dig deeper: Search, social and retail: The future of digital brand experiences Brand mentions on traditional and social search platforms Let’s explore some of the benefits of traditional and social search brand mentions. In the process, we can facilitate brand search and improve share of search – a win-win!
SmartBrief - Marketing
OCTOBER 16, 2023
Leverage short video and livestreams Chinese consumers are avid followers of digital trends and often perform thorough research on social media platforms such as Douyin (the Chinese counterpart to TikTok), Little Red Book, WeChat and Kuai before making purchasing decisions.
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SmartBrief - Marketing
OCTOBER 16, 2023
Leverage short video and livestreams Chinese consumers are avid followers of digital trends and often perform thorough research on social media platforms such as Douyin (the Chinese counterpart to TikTok), Little Red Book, WeChat and Kuai before making purchasing decisions.
Duct Tape Marketing
DECEMBER 10, 2019
Augmented reality (AR), which first gained widespread attention as the tech that powered the popular Pokémon Go app, is now being used by marketers to sell products. We’ve seen retailers in the fashion, beauty, and home furnishing spaces develop apps that allow people to virtually try before they buy.
Hootsuite
AUGUST 30, 2022
How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Influencer marketing. Practically infants. No, you don’t.
Econsultancy
DECEMBER 13, 2021
Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Retail & FMCG. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. After a very volatile year, total retail ad spend could fall 16.2%
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