Adobe Experience Cloud Blog

MAY 7, 2014

If you want your marketing to be truly effective, you can’t just think in terms of “one-time campaigns.” just email, or just social media, or just direct mail, or just your website) work. But it’s not just about “doing” email marketing. Step 1: Collect email addresses. Integrated Marketing.

Direct Mail 133

Direct Mail Thought Leadership Marketers Marketing 133

Adobe Experience Cloud Blog

OCTOBER 3, 2018

If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. The same goes for our direct mail plays. The key thing about all the experiences that our team creates is that content always takes a front seat.

Branding 133

Branding Direct Mail eBook Thought Leadership 133

Adobe Experience Cloud Blog

OCTOBER 23, 2017

Whether looking at direct mail , social media, or email marketing, there is significant planning required. The post 7 Marketing Campaign Essentials to Drive Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What do you need to communicate?

Key Performance Indicator 134

Key Performance Indicator Direct Mail Thought Leadership Marketers 134

Adobe Experience Cloud Blog

DECEMBER 18, 2008

Good relevant content helps your SEO and highlights your thought leadership. As you speak to best practices for B2B lead generation, what do you think is the biggest opportunity marketers have in terms of more effective lead generation ? For many years marketers were limited to direct mail and events for lead generation.

Thought Leadership 48

Thought Leadership Direct Mail PR eBook 48

Adobe Experience Cloud Blog

JULY 7, 2009

.   Drip Marketing: Marketers use drip marketing to deliver thought leadership and product information to prospects and other contacts that have opted in to receive marketing communications.   ROI will need to be determined for any email or marketing automation tools used for drip campaigns.

Telemarketing 102

Telemarketing Thought Leadership Direct Mail Marketers 102

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Nurture with email: Now you have their details, it’s time to build the relationship. Use email marketing principles to “drip” more content and add more value over time. Direct mail is another medium that still works wonders (as long as you consider your local and state laws).

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Adobe Experience Cloud Blog

APRIL 14, 2016

One of my customers is realizing a 28% increase in lead generation through their email marketing activities based in large part to personalization and behavior-based triggers. A great example is that most millennials communicate using mobile, while retirees prefer to use email or direct mail.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Hubspot Marketing

APRIL 5, 2023

Today, with inbound marketing, you are either capturing demand or creating demand. Demand Capturing: Intent Channels and Content Examples Demand Capture Examples — Top Email Marketing Services , Best ETL Tools , Identity Protection Companies , ERP Integration Tools , etc. Offline Media: Direct mail, NYC subway ads, etc.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Lynton Web

MAY 8, 2025

LinkedIn : Professional networking, corporate partnership development, and thought leadership content. Expert guides on fitness, youth development, recreational activities, and wellness topics establish thought leadership while providing practical value that builds trust and credibility with your audience.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Adobe Experience Cloud Blog

JANUARY 19, 2009

Joining MarketingSherpa was my first chance to really focus on B2B marketing in-depth, and I quickly discovered a couple major reasons to like it. First, B2B marketing encompasses so many disciplines and channels: email, search, events, direct mail, telemarketing, online and offline advertising, and so on.

Thought Leadership 48

Thought Leadership Telemarketing Direct Mail Analytics 48

Lusha

DECEMBER 9, 2024

You can do this through: Phone calls Emails Social media Direct mail The main idea is to create opportunities by actively seeking out and talking to potential customers. It involves contacting people or companies who might not be looking for your product but fit your ideal customer profile.

Key Performance Indicator 52

Key Performance Indicator Direct Mail CRM Transform 52

Martech

APRIL 15, 2022

Email marketing. Email marketing has long been the mainstay of B2B e-commerce. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Get MarTech’s Email Marketing Periodic Table.

B2C 126

B2C Marketing Automation Platform Gen Z Whitepaper 126

Adobe Experience Cloud Blog

MARCH 30, 2016

Unfortunately, a lot of traditional organizations are stuck in hub-and-spoke mode, with email marketing, social media marketing and mobile marketing arms simply tacked onto their traditional core marketing department—which is often most adept at legacy mass marketing that’s becoming ever less relevant.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Adobe Experience Cloud Blog

MARCH 1, 2016

Author: Liz (Courter) Oseguera Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. Every form of marketing today—from mobile to direct mail—requires an in-depth understanding of your audience if you want to engage with them and stand out.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

CXL

MAY 27, 2022

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Set Up

MARCH 28, 2024

To support the campaign, there was broadcast advertising, paid search, email marketing, direct mail marketing, and more. The results were beyond the team’s expectations, but that is because it was so well thought out and considering the audience’s needs. WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Direct Mail Thought Leadership Advertising 59

CXL

JUNE 2, 2022

Pre-digital marketing, traditional lead generation involved reaching out to unaware buyers through outbound marketing tactics such as cold-calling, direct mail, or media advertising to introduce them to products or services in the hope of convincing them to convert. Take email marketing platform ConvertKit.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketers Marketing 78

Exposure Ninja

JULY 5, 2023

A well-crafted content marketing strategy is the cornerstone of an effective B2B marketing campaign. Establishing thought leadership: Share valuable content, join industry discussions, and showcase your expertise on social media to position your brand as a thought leader and go-to resource in your field.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Adobe Experience Cloud Blog

SEPTEMBER 17, 2013

Author: Jon Miller Most companies focus their time and energy on building their email marketing list – as well they should. Email Subscription Centers. What’s more, the top performers — those who tend to be the most on their email game — were even more cynical about the average level of engagement of people on their lists. .

Email Marketing 134

Email Marketing Direct Mail Thought Leadership Law 134

Hubspot Marketing

JUNE 18, 2025

That’s reflected in the long list of growth marketing tactics you can deploy, from retargeting and cross-targeting to email marketing and direct mail. Behind every tactic, growth marketing asks, “What’s actually working — and how do we scale it?”

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Adobe Experience Cloud Blog

JULY 7, 2010

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. What do you tell marketers when you hear this?

Email Marketing 96

Email Marketing Direct Mail Thought Leadership Marketers 96

Adobe Experience Cloud Blog

JULY 31, 2013

It seems that each time a new technology is introduced, people claim it will kill our reliance on email. Sure companies have access to social media, direct mail, and TV opportunities for communicating their message, yet email marketing is still the quickest and most direct way to reach the customer.

Direct Mail 134

Direct Mail Thought Leadership Millennials Email Marketing 134

Adobe Experience Cloud Blog

JUNE 4, 2018

I say underrated because many people have falsely speculated that email will die out due to new technology and the changing digital age. However, according to the DMA, emails had a median ROI of 122%, much higher than social media, paid search, and direct mail. I’d love to hear about them in the comments.

Customer 134

Customer Direct Mail Thought Leadership B2C 134

Kevin Indig

AUGUST 7, 2023

Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Exposure Ninja

OCTOBER 16, 2023

If your goal is thought leadership in your industry, attend events where the attendants are your peers and competitors. If you’re interested in attending events, check out this guide on getting started with event marketing. Learn more about direct mail and telemarketing laws in the UK.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Lusha

JUNE 11, 2024

Outbound marketing: the direct approach Outbound marketing, on the other hand, is more proactive. It involves reaching out to potential customers directly through various channels such as advertising, cold calling , email blasts, and direct mail.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52