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How Direct Mail Automation Can Ease Your GDPR Transition

Adobe Experience Cloud Blog

The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018. Just last month, California unanimously passed a privacy law that resembles the GDPR, which makes it even harder for companies to get consumers to consent to direct marketing.

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The Ultimate Guide to Nonprofit Fundraising

Hubspot Marketing

Nonprofit fundraising is heavily regulated by state law. Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Also, donors might be motivated by one method but submit their donation via another method (such as seeing a direct mail piece but donating via text).

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Drip Marketing: Everything You Need to Know [+ 3 Examples]

Hubspot Marketing

The three most common mediums are email, social media, and direct mail. Direct Mail Drip Marketing. Direct mail has long been used in drip marketing efforts, and has seen many updates over the years in the form of software and digital printing. Here's what you need to know. How does drip marketing work?

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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

Direct mail is another medium that still works wonders (as long as you consider your local and state laws). If you’re targeting specific geographic regions, then consider testing direct mail. They used humor to get their attention, not just another boring print ad. Asks a relevant, persona-driven question.

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Spring Forward: Jumpstart Your SMS Marketing Campaign

Adobe Experience Cloud Blog

Comply with the Laws. Each country adheres to a specific set of laws, so if your business’ SMS campaign has a global reach, make sure you understand the laws in each country. So how do you encourage your prospects and customers to opt-in to receiving your SMS messages and comply with the law? In the U.S.,

Law 101
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Tips for Marketing Leaders: The Proven Tactics to Improve Email Marketing ROI

Litmus

Email offers the highest returns for marketers year after year, coming in at 42:1 on average—up from 38:1 last year—and continues to blow away the returns seen with traditional media channels like TV, radio, and direct mail, according to Litmus’ 2019 State of Email survey. Tweet this ?. Download the guide ?.

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Email preference center tips: How to keep every subscriber happy

Litmus

Get ahead of privacy and anti-spam laws. Laws around the world are becoming more strict when it comes to protecting people’s data and privacy. with a law as lenient as CAN-SPAM , many states are taking the lead in providing stronger protections like the California Consumer Privacy Act (CCPA). And that’s great for business.

Law 144