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Mail still holds appeal for younger generation

Martech

Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. That’s according to new research from online postage and shipping vendor Stamps.com. The internet has not killed direct mail. Why we care.

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3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns

Adobe Experience Cloud Blog

Author: Patrick Groover Have you taken a close look at your direct mail lately? To some, direct mail may seem like a marketing method of the past. Rethinking Direct Mail. Traditional direct mail campaigns usually targeted a large number of individuals with the same piece of communication.

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Technologies that Connect Printers to Revenue and Customers to Results

DirectMail2.0

Direct Mail 2.0 specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0

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New job? Here are the skills you need to succeed today

Martech

So, instead of just continuing to punch the virtual time clock, she jumped ship for a new job she loves. My friend who is moving up in digital marketing will be adding direct mail, push and SMS marketing to his email smarts. I need a service to automatically update my contact cards because they keep going out of date.

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How to write irresistible sales emails your customer can’t wait to order from

AWeber

That beats out sales from social and direct mail, making email your most effective sales tool. Is it free shipping and returns? At the top of the email it lists two benefits - free shipping or one-hour curbside pickup. Email is your most powerful digital tool for sales. Wait, really? What about it matters most?

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6 Email marketing templates that drive results

Sprout Social

Direct mail. Confirm customer orders and provide shipping details. Text messaging. Social media. These are all valid ways to keep in touch with customers and prospects. But there’s one method that’s stood the test of time: Email. It can take hours or even days to create compelling copy.

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4 Cyber Week Observations That Will Make You A Better Marketer

Adobe Experience Cloud Blog

I don’t know about you, but I got a TON of direct mail ads, emails (ranging from fun, to sassy, to direct), and targeted digital ads in the lead up to and during Cyber Week. Free shipping? And you know what? They worked. Some things to think about: Experiment with your error pages. Can you send triggered emails?