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Leverage directmail. One of the best ways to promote a local event is through directmail campaigns to residents in the nearest zip codes. Früt sold only Fruit of the Loom undergarments, but shoppers who usually wouldn't deign to buy the brand were lured in by the high-end guise. Image Source ) 14.
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DirectMail Examples Although directmail can be frowned upon, if it offers value , it’s likely to be seen in a better light by the recipient than a basic letter. Image Source Events marketing doesn’t just apply to huge conferences — you can also sponsor smaller local events.
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