Martech

FEBRUARY 27, 2025

Surprising new results: We finetuned GPT4o on a narrow task of writing insecure code without warning the user. The integration combines Delivr.ais intent data platform with 4-Eyes.ais AI technology, which used Large Language Models and Generative AI to match messaging with content buyers actively engaged with. acquired 4-Eyes.ai

Direct Mail

Whos Mailing What

JUNE 26, 2025

You know, the company’s other products before we get into talking about mail? Our mediums are designed specifically to be the mail piece that captures someone’s attention when they check their mail in their mailbox. At the same time, we strive to generate a response … our call to action.

Direct Mail

Lynton Web

MAY 8, 2025

For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. Track which resources generate the most engaged leads to refine your content development strategy over time.

Marketing Strategy

illumin

JULY 23, 2024

Put simply, AR users can control their presence in the real world; VR users are controlled by the system. In addition, VR users typically require a headset device, but AR can be accessed with a smartphone or other digital devices. Users simply scan the marker with their mobile device to initiate the interactive experience.

Advertisers

Spiralytics

MAY 2, 2025

Libertpub ) 74% of businesses that use data discovery provide their users to make changes to the analytics environment as needed. Tableau ) Impact on User Engagement Visual content receives 94% more views than text-only content, highlighting its effectiveness in quick communication and boosting engagement. for every dollar spent.

Transform

Use Insider

NOVEMBER 13, 2024

Our growth experts will analyze your website and user behavior data to provide strategies that can yield results as fast as possible. Our growth experts will analyze your website and user behavior data to provide strategies that can yield results as fast as possible. Ensure you see a return on your investment (ROI) quickly.

Customer Journey

Hubspot Marketing

JULY 17, 2025

The best CRM software for nonprofit businesses offers tools for donor management, volunteer coordination, event tracking, and campaign reporting — all while being user-friendly and cost-effective. Below, I’ve rounded up top CRM options tailored to the unique needs of nonprofits to help you make an informed choice. Take a look: 1.

CRM

Vertical Response

JULY 14, 2025

Non-profitable organizations, also known as nonbusiness entities, operate with the primary aim of serving collective, public, or social interests rather than generating profits for private individuals. What Are Non Profitable Organizations? Frequently Asked Questions What is a non-profitable organization?

Non-Profit

DirectMail2.0

MARCH 26, 2025

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

Whitepaper

Hubspot Marketing

JUNE 18, 2025

That’s reflected in the long list of growth marketing tactics you can deploy, from retargeting and cross-targeting to email marketing and direct mail. Product-Led Growth (PLG) Product-led growth (PLG) relies on the product to lead user acquisition, activation, conversion, and retention efforts. Consider Slack as an example.

User-Generated

Vertical Response

JULY 6, 2025

However, many marketers have noted a decline in the open rate as changes in user behaviors and preferences become more prominent. Moreover, AI can assist in generating content ideas and drafting emails, streamlining the creative process for marketers. What is the role of AI in email marketing?

Email Marketing

Backlinko

AUGUST 8, 2025

Direct mail is Phase 4 for most. To stay visible, you need to show up in search results and in AI-generated answers. That’s where Generative Engine Optimization (GEO) comes in. Still technically there — but not usually worth the time. Facebook organic for traffic, say, or Yellow Pages. Still fairly priced. They weren’t.

SEO

DirectMail2.0

FEBRUARY 12, 2025

This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before.

Direct Mail

Spiralytics

AUGUST 10, 2025

Libertpub ) 74% of businesses that use data discovery provide their users to make changes to the analytics environment as needed. Tableau ) Impact on User Engagement Visual content receives 94% more views than text-only content, highlighting its effectiveness in quick communication and boosting engagement. for every dollar spent.

Transform

DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!

Direct Mail

Vertical Response

MAY 9, 2022

In today’s technology-driven world , there’s a big debate for marketing experts on email vs mail. Read on for the explanation between email marketing and direct mail marketing and the things to consider with each option. Instead, it’s delivered to the inbox of the email of your mailing list. .

Direct Mail

DirectMail2.0

JUNE 3, 2024

the Tampa Bay area-based omnichannel marketing firm, is pleased to announce it has partnered with Flowcode to natively integrate Flowcode’s QR code generation, customization and real-time reporting into the DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.

Direct Mail

Neil Patel

FEBRUARY 17, 2021

While most people associate direct response marketing with direct mail, that is only one part of it. With approximately 4 billion users globally, social media has become one of the most powerful marketing platforms to deploy direct response marketing campaigns. Use Pop-Ups to Generate Leads. Conclusion.

Direct Mail

Hubspot Marketing

JULY 28, 2022

Take a look at the following nine trends that we think will pop over the next six months, including NFT subscription services, virtual pop-up stores, direct mail marketing, and more. Direct Mail Marketing. Source: 25 Direct Mail Trends for 2021. 9 Trends We're Watching in the Coming Months. Return of Retro.

Direct Mail

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. Send Attention-Grabbing Direct Mail. Tool-based marketing is popular because even simple interactive ideas can generate boatloads of qualified leads. Boom, lead generated. We’ve generated hundreds of net new leads from this video series so far.

Direct Mail

Search Engine Land

DECEMBER 1, 2023

When used strategically, retargeting and nurturing increase brand search and direct traffic, ultimately driving conversions and business growth. Retargeting is a method that uses Google Ads to bring users back to your website after they’ve taken a certain action, such as visiting the site from another channel (i.e.,

Direct Mail

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. Video marketing has other benefits beyond distribution and traffic generation.

Direct Mail

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. In the early days of the internet, outbound marketing tactics like billboards and direct mail were the go-to approach. Here’s how to use creator marketing strategies to keep your business relevant.

Gen Z

Martech

MARCH 23, 2023

CRM/Personalization Salesforce’s Einstein GPT for Commerce combines proprietary AI models with generative AI technology and real-time data from the Salesforce Data Cloud, such as customer demographic data and shopping history, to automate and tailor shopper recommendations in Commerce Cloud. Product content Optiwise.ai

Direct Mail

Adobe Experience Cloud Blog

OCTOBER 4, 2012

Promoted Tweets can be targeted to search results (such as specific hashtag) or to specific users (your followers, or users like your followers). These tweets show up in the user’s search results or timeline, are identified as a Promoted Tweet, and typically include a link to a landing page with a registration form.

Direct Mail

Hubspot Marketing

JANUARY 12, 2024

has made its way from standard direct mail copy to email marketing copy. And when is using a P.S. a helpful addition to your lead-generating copy? The Final Plea MarketingSherpa writes in its “12 Top Email Copywriting Tips to Raise Funds” case study that “adopting the direct-mail tactic of putting a ‘p.s.’

Direct Mail

Hubspot Marketing

JULY 22, 2022

This is particularly true when you're trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. Cost-per-lead (CPL) is how much money it takes to generate a new lead. said physical ads, and 42.9%

Customer Acquisition

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. Direct mail campaigns. Email marketing.

Direct Marketing

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Ask users to sign up, share, or follow. Here they are! Add Relevant CTAs.

Whitepaper

Litmus

JULY 8, 2021

Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Indirect business impact as part of omnichannel campaigns or by influencing the performance of other channels more generally. Lead generation. Direct mail effectiveness.

Non-Profit

Hubspot Marketing

MAY 26, 2021

In addition to getting direct access to your customer base, you can also track how your emails perform and test various methods to increase clicks and conversions. User Behavior Tracking. This feature is particularly helpful if you are struggling to generate high open rates and get subscribers to convert. Image Source.

User-Generated

Marketing Insider Group

JUNE 18, 2024

The AIDA Model is applicable in various sales and marketing contexts, from print ads and TV commercials to direct mail and face-to-face selling. Traditional methods like cold calling and direct mail give way to digital approaches that harness the power of data analytics and automation.

Transform

Hubspot Marketing

AUGUST 10, 2022

Another option is direct mail. Today, direct marketers now have access to a wealth of data that can be used to measure the success of their campaigns. You'll want to focus on how many users converted as well as where they dropped off in the conversion path.

Direct Marketing

Martech

OCTOBER 19, 2022

As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. With little overall regulation, all types of data are at our fingertips to build cross-channel campaigns that can feel tailor-made for the user.

Customer

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

Inbound Marketing

Neil Patel

MARCH 18, 2021

If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? What makes Generation X so valuable? How Old is Generation X? 1965 to 1980 are typically known as the Generation X years.

Millennials

Hubspot Marketing

JUNE 6, 2023

That means being able to follow individual customers and trends across all users. Amplitude Amplitude is a data tool for digital products that helps users dig in deep with analytics. Now, people use the data to visualize user journeys, create ad hoc analyses, debug campaigns and more."

Customer